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Bakers (bakery)

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Bakers (bakery)

Bakers Limited, commonly known as Bakers, is a South African food manufacturing company that produces a wide variety of savoury and sweet biscuits.

Bakers is part of National Brands Limited, an FMCG company which is a subsidiary of South African holding company AVI Limited. Bakers products are manufactured in Durban, Pretoria, and Johannesburg.

The company commenced when John Frederick Baumann migrated from England to South Africa, where in 1851 at the age of 26 he established a grocery and bread bakery in Durban, in the British Colony of Natal (now a province of South Africa).

In 1879, Baumann visited London where he met with his nephew, John Michael Leonard Baumann, suggesting he emigrate to South Africa. J. M. L. Baumann had previously left his native village in Niederstetten, Germany at the age of 16, and moved to London where he worked as a baker's assistant before acquiring his own bakery business.

J. M. L. Baumann arrived in Durban in 1881 and joined his uncle's bakery and grocery business. A few years later when the lease on their premises expired, J. M. L. Baumann purchased the bakery operations from his uncle. He bought a site at the corner of Brickhill Road and West Street, where he constructed a small building.

In 1885, Baumann purchased a hand-operated biscuit machine for £65 from another baker, Plowright. The machine produced 'dry' biscuits for sale to ships and army garrisons.

In 1895 Baumann purchased an advanced biscuit machine and commenced manufacture of more 'fancy biscuits' such as Ginger Nuts and Marie. He printed his first price list and operated under the name L. Baumann & Co The factory survived the anti-German riots of 1915 when the shop and bread and cake premises were burnt down.

At the time, the biscuit factory was producing biscuits for the army, and two of JML Baumann's sons were fighting the Germans in the then German colony of South West Africa (now Namibia). The factory was put under government protection to prevent further damage.

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