Billboard (magazine)

Billboard (stylized in lowercase since 2013) is an American music and entertainment magazine published weekly by Penske Media Corporation. The publication group & miscellaneous media corporation provides music charts, news, video, opinion, reviews, events and styles related to the music industry. Its music charts include the Hot 100, Billboard 200, and Global 200, which rank the most popular singles and albums across a wide range of genres based on sales, streaming, and radio airplay. It also hosts events, owns a publishing firm and operates several television shows.

Billboard was founded in 1894 by William Donaldson and James Hennegan as a trade publication for bill posters. Donaldson acquired Hennegan's interest in 1900 for $500. In the early years of the 20th century, it covered the entertainment industry, such as circuses, fairs and burlesque shows, and also created a mail service for travelling entertainers. Billboard began focusing more on the music industry as the jukebox, phonograph and radio became commonplace. Many topics that it covered became the subjects of new magazines, including Amusement Business in 1961 to cover outdoor entertainment, so that Billboard could focus on music. After Donaldson died in 1925, Billboard was inherited by his and Hennegan's children, who retained ownership until selling it to private investors in 1985. The magazine has since been owned by various parties.

The first issue of Billboard was published in Cincinnati, Ohio, by William Donaldson and James Hennegan on November 1, 1894. Initially it covered the advertising and bill-posting industry and was known as Billboard Advertising. At the time, billboards, posters, and paper advertisements placed in public spaces were the primary means of advertising. Donaldson handled editorial and advertising, while Hennegan, who owned Hennegan Printing Co., managed magazine production. The first issues were just eight pages long. The paper had columns such as The Bill Room Gossip and The Indefatigable and Tireless Industry of the Bill Poster. A department for agricultural fairs was established in 1896. The Billboard Advertising publication was renamed The Billboard in 1897.

After a brief departure over editorial differences, Donaldson purchased Hennegan's interest in the business in 1900 for $500 (equal to $15,500 today) to save it from bankruptcy. On May 5, Donaldson changed the publication from a monthly to a weekly paper with a greater emphasis on breaking news. He improved editorial quality and opened new offices in New York, Chicago, San Francisco, London, and Paris, and also refocused the magazine on outdoor entertainment such as fairs, carnivals, circuses, vaudeville, and burlesque shows. A section devoted to circuses was introduced in 1900, followed by more prominent coverage of outdoor events in 1901. Billboard also covered topics including regulation, professionalism, economics and new shows. It had a "stage gossip" column covering the private lives of entertainers, a "tent show" section covering traveling shows and a subsection called "Freaks to Order". Donaldson also published news articles opposing censorship, supporting productions exhibiting good taste and decrying yellow journalism."

As railroads became more developed, Billboard enabled a mail-forwarding system for traveling entertainers. The location of an entertainer was tracked in the paper's Routes Ahead column, and then Billboard would receive mail on the star's behalf and publish a notice in its Letter-Box column that it had mail for him or her. This service was first introduced in 1904 and became one of Billboard's largest sources of profit and celebrity connections. By 1914, 42,000 people were using the service. It was also used as the official address of traveling entertainers for draft letters during World War I. In the 1960s, when the service was discontinued, Billboard was still processing 1,500 letters per week.

In 1920, Donaldson controversially hired black journalist James Albert Jackson to write a weekly column devoted to black performers. According to The Business of Culture: Strategic Perspectives on Entertainment and Media, the column identified discrimination against black performers and helped validate their careers. Jackson was the first black critic at a national magazine with a predominantly white audience. According to his grandson, Donaldson also established a policy against identifying performers by their race. Donaldson died in 1925.

Billboard's editorial content changed focus as technology in recording and playback developed, covering "marvels of modern technology" such as the phonograph and wireless radios. The magazine began covering coin-operated entertainment machines in 1899 and created a dedicated section called Amusement Machines in March 1932. Billboard began covering the motion-picture industry in 1907 but, facing strong competition from Variety, centered its focus on music. It created a radio-broadcasting station in the 1920s.

The jukebox industry continued to grow through the Great Depression and was advertised heavily in Billboard, which led to even more editorial focus on music. The proliferation of the phonograph and radio also contributed to its growing music emphasis. Billboard published the first music hit parade on January 4, 1936 and introduced a Record Buying Guide in January 1939. In 1940, it introduced Chart Line, which tracked the best-selling records, and was followed by a chart for jukebox records in 1944 called Music Box Machine. By the 1940s, Billboard was more of a music-industry specialist publication. The number of charts that it published grew after World War II, as new music interests and genres became popular. It had eight charts by 1987, covering different genres and formats, and 28 charts by 1994.