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Discovery Family
Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Discovery Global Linear Networks and Hasbro respectively.
The channel was originally launched by Discovery Communications (later Discovery, Inc.) on October 7, 1996 as Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel featuring science- and nature-themed programming aimed towards a youth audience. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. Some of The Hub's original programming included adaptations of Hasbro-owned properties, such as game shows based on its board games, and animated series produced as a part of toy lines such as My Little Pony: Friendship is Magic, Littlest Pet Shop, Pound Puppies, Transformers and Kaijudo.
After Loesch resigned in 2014, Discovery acquired a larger stake in the Hub Network and rebranded it as Discovery Family; while Hasbro continued to program the channel's daytime lineup, its primetime lineup now features a mixture of series from Discovery's other networks. The 2022 merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery has brought Discovery Family under common ownership with Cartoon Network; Michael Ouweleen now oversees both channels.
As of November 2023[update], Discovery Family is available to approximately 28 million pay television households in the United States, down from its peak of 71 million households in 2014.
Discovery Communications launched Discovery Kids Channel on October 7, 1996, as part of a suite of four new digital cable channels that included Discovery Travel & Living Network, Discovery Civilization Network, and Discovery Science Network. Upon its launch, the channel primarily offered adventure, nature, and science-themed programs aimed towards a children's audience between ages 6 and 11. Marjorie Kaplan, the network's senior vice president, explained that the creation of Discovery Kids Channel was influenced primarily by children, who were watching its parent network's programming together with their parents.
From 1996 to 2000, Discovery Kids Channel was carried by only a select few cable television providers. In 2001, the channel shortened its name to Discovery Kids and by the end of that year, it was carried in at least 15 million homes. In September 2001, a Canadian version of Discovery Kids was launched in partnership with Corus Entertainment.
In December 2001, Discovery Kids announced a partnership with NBC, in which it would produce a new Saturday morning block for the network known as Discovery Kids on NBC, beginning in September 2002. The block, which replaced a teen-oriented block consisting of live-action shows and sitcoms, TNBC, featured programming that met the educational programming guidelines from the U.S. Federal Communications Commission (FCC), including new original series (such as the reality television series Endurance), existing Discovery Kids programming, along with children's spin-offs of programs from sister networks, such as Animal Planet and Discovery Channel.
With the launch of the new block, Discovery Kids also started airing original animated programming with the premieres of Kenny the Shark and Tutenstein. In March 2006, Discovery declined to renew its contract with NBC for its Saturday morning block, citing a desire to focus exclusively on the Discovery Kids channel. Since the launch of the NBC block, Discovery Kids had grown its cable carriage to over 43 million homes. NBC would replace the Discovery Kids block with Qubo in September 2006.
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Discovery Family
Discovery Family (known on-air as Discovery Family Channel and abbreviated as DFC) is an American cable television channel co-owned by The Cartoon Network, Inc. and Hasbro Entertainment, which are divisions of Warner Bros. Discovery Global Linear Networks and Hasbro respectively.
The channel was originally launched by Discovery Communications (later Discovery, Inc.) on October 7, 1996 as Discovery Kids Channel (later Discovery Kids), a spin-off of Discovery Channel featuring science- and nature-themed programming aimed towards a youth audience. In 2010, Discovery Kids was relaunched as The Hub (later Hub Network) as part of a joint venture with Hasbro led by veteran executive Margaret Loesch. The relaunch pivoted the channel towards a general entertainment format, with dayparts targeting preschool, youth, and family audiences respectively. Some of The Hub's original programming included adaptations of Hasbro-owned properties, such as game shows based on its board games, and animated series produced as a part of toy lines such as My Little Pony: Friendship is Magic, Littlest Pet Shop, Pound Puppies, Transformers and Kaijudo.
After Loesch resigned in 2014, Discovery acquired a larger stake in the Hub Network and rebranded it as Discovery Family; while Hasbro continued to program the channel's daytime lineup, its primetime lineup now features a mixture of series from Discovery's other networks. The 2022 merger of Discovery, Inc. with WarnerMedia to form Warner Bros. Discovery has brought Discovery Family under common ownership with Cartoon Network; Michael Ouweleen now oversees both channels.
As of November 2023[update], Discovery Family is available to approximately 28 million pay television households in the United States, down from its peak of 71 million households in 2014.
Discovery Communications launched Discovery Kids Channel on October 7, 1996, as part of a suite of four new digital cable channels that included Discovery Travel & Living Network, Discovery Civilization Network, and Discovery Science Network. Upon its launch, the channel primarily offered adventure, nature, and science-themed programs aimed towards a children's audience between ages 6 and 11. Marjorie Kaplan, the network's senior vice president, explained that the creation of Discovery Kids Channel was influenced primarily by children, who were watching its parent network's programming together with their parents.
From 1996 to 2000, Discovery Kids Channel was carried by only a select few cable television providers. In 2001, the channel shortened its name to Discovery Kids and by the end of that year, it was carried in at least 15 million homes. In September 2001, a Canadian version of Discovery Kids was launched in partnership with Corus Entertainment.
In December 2001, Discovery Kids announced a partnership with NBC, in which it would produce a new Saturday morning block for the network known as Discovery Kids on NBC, beginning in September 2002. The block, which replaced a teen-oriented block consisting of live-action shows and sitcoms, TNBC, featured programming that met the educational programming guidelines from the U.S. Federal Communications Commission (FCC), including new original series (such as the reality television series Endurance), existing Discovery Kids programming, along with children's spin-offs of programs from sister networks, such as Animal Planet and Discovery Channel.
With the launch of the new block, Discovery Kids also started airing original animated programming with the premieres of Kenny the Shark and Tutenstein. In March 2006, Discovery declined to renew its contract with NBC for its Saturday morning block, citing a desire to focus exclusively on the Discovery Kids channel. Since the launch of the NBC block, Discovery Kids had grown its cable carriage to over 43 million homes. NBC would replace the Discovery Kids block with Qubo in September 2006.