Fashion Valley (shopping mall)
Fashion Valley (shopping mall)
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Fashion Valley (shopping mall)

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Fashion Valley (shopping mall)

Fashion Valley (also called Fashion Valley Mall) is an upscale, open-air shopping mall in Mission Valley in San Diego, California. The shopping center hosts 1,720,533 sq ft (159,842.7 m2) of leasable floor area, making it the largest mall in San Diego and one of the largest in California. It is managed by the 50% owner Simon Property Group.

Fashion Valley, developed by Ernest W. Hahn at a cost of $50 million, opened on October 12, 1969, (after a soft launch on September 8) on a 78-acre (32 ha) site, part of which had held the baseball stadium Westgate Park. Aiming to be the leading shopping center in the San Diego region, it opened with 3 full-line department store anchors:

Within a year, the center would add a two-story J. C. Penney (225,000 square feet (20,900 m2), opened Fall 1970), a Joseph Magnin specialty department store and a Woolworth discount store or five and dime (opened March 1970). At opening, the center had around 1,000,000 square feet (93,000 m2) of gross leasable area, parking for 6,000 cars, and a Spanish architectural theme, with quarry and red Spanish-style tile and a 50-foot (15 m)-high tower by sculptor Jerry Mahoney.

Since its opening, the mall has undergone several expansions and changes.

The first major renovation was in August 1981, adding Nordstrom and Neiman Marcus, establishing Fashion Valley as the fashion leader in the valley. The Joseph Magnin chain went out of business in 1984.

In 1991, Buffum's closed, and their location was reopened in 1992 by upscale specialty San Francisco department store I. Magnin. However, the upscale company eventually closed all stores in the mid-90s, and the Fashion Valley location was replaced by Saks Fifth Avenue in 1995. Robinson's became a Robinsons-May in 1993, while The Broadway was purchased by Macy's in 1996, rebranding it as a Macy's store with fashion departments only (the chain's home and furniture departments are found at Westfield Mission Valley's location, formerly Bullock's).

In October 1997, Gene Kemp led a $110 million renovation project, enlarging the Macy's, Nordstrom, and Robinsons-May stores. It increased the mall size to 1,720,533 square feet (159,842.7 m2) and 200 stores, and added 5 parking structures to accommodate 8,000 cars. In 2001, the owner of the property, Lend Lease Prime Property Fund, sold a 50% shareholding to Simon Property Group who manage the property.

Due to the merger of May Department Stores and Federated Department Stores in 2006, Robinsons-May closed their store in March of that year, and the location was replaced by San Diego's first Bloomingdale's on November 18, 2006.

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