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GO Campaign is a national nonprofit organization based in Santa Monica, California, United States, that raises awareness and funds to help orphans and vulnerable children in the US and throughout the world. Founded in 2006, the organization supports projects at the grassroots level that bring direct relief to children in need of education and vocational training, medical care, enrichment programs, and basic human rights. The grants are executed by partnering with pioneering local leaders who are delivering local solutions. These are often projects that have not been able to garner the attention of larger grant-making organizations and where small grants can have great impact. In addition to funds, GO Campaign provides capacity-building expertise to help protect the sustainability and longevity of struggling grassroots nonprofits.

Actors Lily Collins, Evangeline Lilly, Ewan McGregor and Robert Pattinson are the organization's official ambassadors.

Background

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GO has funded children's programs in over 40 countries ranging from Haiti and Peru to Cambodia and Vietnam to Kenya and South Africa, impacting over 418,000 children. GO also funds programs for youth in the United States, in rural Mississippi, Chicago, Colorado, New York City, Native American reservations, and in Los Angeles. In April 2020, GO established a COVID-19 emergency fund to funnel donations quickly to address the urgent needs of children and families during the global COVID-19 crisis. Emergency grants from this fund provide food for families with no access to food in India's largest slum, groceries for families who have lost their income in the Watts section of Los Angeles, counseling services for children who have lost loved ones to the virus in Brooklyn NYC, sanitizer and medical supplies to children in a leper colony in Tanzania, home school supplies for children in one of Chicago's poorest neighborhoods, and more.

In September 2020, with funding from Beachbody Foundation, GO Campaign convened several of their local heroes working in the Watts community of Los Angeles and launched two "Safe Zones" to address the school closures of LAUSD due to COVID. Following all COVID safety precautions, this "Hands Across Watts Initiative" provides academic tutoring, access to the internet, STEM programming, and mental health counseling to children and youth who are at risk of falling behind due to lack of resources in the community.[1]

In 2010, Malawi's William Kamkwamba, author of The Boy Who Harnessed the Wind, was one of four winners of GO Campaign's inaugural GO Ingenuity Award, a financial grant that allows inventors and artists to share ingenuity and invention with youth in developing nations.[2]

In 2013, GO Campaign became the first US nonprofit to directly partner with the Recycled Orchestra of Cateura, subject of the documentary Landfill Harmonic.

In 2014, one of GO Campaign's local heroes from India, Kailash Satyarthi, won the Nobel Peace Prize, while other GO Campaign Local Heroes have been named as CNN Heroes.

GO projects around the world have been featured in Vogue (magazine),[3] People (magazine) and 60 Minutes.[4]

To celebrate its 10-year anniversary in 2016, GO's board of directors decided to amplify the work of one of their Tanzanian Local Heroes by committing to building a state-of-the-art centre for autistic and intellectually challenged children in Kilimanjaro. The new Gabriella Rehabilitation Centre opened its doors at the end of 2018, and had its official grand opening in 2019, welcoming children and young adults and their families from all over Africa.

Events

[edit]

The GO Gala is GO Campaign's annual Hollywood fundraiser. Sponsored by Beachbody and other corporate sponsors, the event brings together celebrities, project partners from the field, social activists, supporters and top-rate entertainment. On occasion, GO Campaign presents an honoree with the Giving Opportunity Award at the Gala in recognition of their work for children throughout the developing world. Past recipients have included Cameron Sinclair, founder of Architecture for Humanity, Blake Mycoskie, founder of TOMS Shoes, Lauren Bush-Lauren and Ellen Gustafson, founders of FEED Projects, UN Human Rights Advocate Chris Mburu from the HBO documentary "A Small Act", and anti-trafficking activist Ruchira Gupta. The 2011 gala hosted by Ewan McGregor included an online auction including a set visit to the Twilight Saga: Breaking Dawn movie set and meeting with the film's star Robert Pattinson which sold for $80,000.[5] In 2011, Sumner Redstone donated $100,000 to GO Campaign for the building of two new schools in Cambodia. At the 2012 GO GO Gala co-hosted by Mike White, the grandchildren of Robert F. Kennedy presented Redstone with a special gift from Cambodia in recognition of his generosity. To date, Redstone has donated $350,000 to GO Campaign's efforts to help children around the world.[6] The 2013 Gala was hosted by Adam Shankman and featured performances by Melissa Etheridge, Beth Behrs, and Dermot Mulroney, and guests included Robert Pattinson who was the high bidder on a cello made from recycled trash in Paraguay.[7] Pattinson made a repeat appearance at the 2015 Gala, which was hosted by Ewan McGregor.[8] Guests at the event included[9] Katy Perry, Vin Diesel, Kate Hudson and Julia Ormond. The 2016 Gala featured a performance by Jackson Browne.[10] 2017 Gala guests included Gal Gadot and Lily Collins.[11] 2018's Gala speakers included Fifer, Pattinson, Collins, and Evangeline Lilly.[12] The 2019 Gala was hosted by Robert Pattinson with a musical performance by Aloe Blacc and with guests John David Washington, Rami Malek, Paris Hilton, and Emily Ratajkowski attending.[10] The Gala also featured the auction of two Vandal Gummy sculptures by artist WhIsBe as part of GO's work to raise awareness of gun violence against children in America.

The 2020 Gala was virtual and raised money for COVID-19 relief across the globe and for racial equality projects for youth across the USA. Hosted by GO's 3 ambassadors, the online Gala also featured Evangeline Lilly, Heidi Klum, HAIM, David Foster, Katharine McPhee, Judith Hill, Mary Elizabeth Winstead and French Thyme. 2021's virtual Gala included performances by Sia, MILCK, Jewel, a duet from Ewan McGregor and Mary Elizabeth Winstead, and a performance by Levi Evans. Sponsors included Beachbody, Dior, Lancome, Netflix, and Warner Media among others.

Smaller events have included GO Rocks at the Roxy, where youth bands take the stage along with accomplished artists such as Glenn Frey, Ziggy Marley, Don Was and Dennis Quaid; Cars & Casino hosted at TLC/ICON 4x4 (attended by Phoebe Dahl and then fiancée Ruby Rose in 2014 and hosted by Joel McHale in 2015; and hosted events at Soho House West Hollywood. In 2014, Ewan McGregor and his wife hosted an event for GO Campaign at FIKA NYC in Manhattan to celebrate his Broadway debut in The Real Thing.[11]

In 2015, artist Shepard Fairey, who frequently deejays at the GO GO Gala, created a GO Campaign t-shirt for his company OBEY with profits from the shirts being donated to GO Campaign.

In 2015, McGregor and Pattinson became official ambassadors of GO Campaign. They were joined by Lily Collins in 2018, making her the first female ambassador of the organization.

In 2017, Facebook and Oculus announced that GO Campaign was selected by as one of only ten international charities to be championed in the 'VR for Good Creators Lab', with GO Campaign's work to be featured in an upcoming virtual film. The resulting film "Children Do Not Play War" was featured at the Tribeca Film Festival in 2019.

In 2018, Lupita Nyong'o posted on social media that GO Campaign was "near and dear to my heart". Included among GO Campaign's many projects is the SOM Chess Academy in Uganda, the subject of the Disney film Queen of Katwe. Nyong'o also spoke at the 2021 GO Campaign virtual Gala, celebrating GO's 15 year anniversary.

In December 2021, Robert Pattinson announced an auction on Omaze to benefit GO Campaign, the winner meeting him at the red carpet premiere of his movie The Batman in February 2022.[13]

The 2022 Gala was hosted in downtown Los Angeles by Lily Collins with sponsors including Netflix, Dior, Discovery Warner, Lancôme, Peacock, and the Congdon Family Foundation among others. The evening highlighted GO's work for inner-city youth from Watts to Chicago.

GO's 2023 GO Gala was hosted by Robert Pattinson. Attendees included Suki Waterhouse, Lupita Nyong'o and Robin Wright, among others. Sponsors included Morphus, Dior, Warner Bros. Discovery, Lancôme, Urban Mystic and others. The evening featured GO's Local Heroes from Watts and from the Congo.

In November 2023, GO was the charitable beneficiary of the launch of a new annual design event, Icons of Design. The event, held at Hagerty Garage in LA, featured creative independent brands including artists and artisans, fashion, footwear, watches, jewelry, antiques, all offering unique and one-of-a-kind merchandise on exhibit and for sale, with a portion going to the charity. The event also featured top automotive and motorcycle brands and custom vehicle shops displaying their unique cars and motorcycles.

References

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GO Campaign

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GO Campaign is a 501(c)(3) nonprofit organization headquartered in Santa Monica, California, founded in 2006 to improve the lives of orphans and vulnerable children worldwide by partnering with local grassroots leaders and organizations to fund and implement community-driven solutions in areas such as education, healthcare, and vocational training.[1][2] The organization began with support for approximately 20-25 orphans in Moshi, Tanzania, and has since expanded its reach to over 420,000 children across more than 40 countries, distributing grants totaling over $14.4 million to empower local heroes addressing specific needs in under-resourced communities.[3][4] GO Campaign emphasizes direct, on-the-ground impact through its grant-making process, which prioritizes scalable projects led by individuals who understand local contexts, resulting in high efficiency and a perfect 4/4 star rating from Charity Navigator for accountability, finance, and impact.[5][6] Annual events like the GO Gala raise significant funds, with recent proceeds exceeding $720,000 dedicated to ongoing initiatives that provide lasting opportunities rather than temporary aid.[7]

Founding and History

Establishment and Early Years

The GO Campaign was founded in 2006 by Scott Fifer, a former entertainment lawyer, after a pivotal volunteer trip to Tanzania in 2005 where he encountered 20 orphaned children living in dire conditions, prompting an immediate commitment to provide them aid without an initial grand strategy.[8][9][3] Fifer's experience, described by him as forming an instant familial bond with the children, shifted his focus from legal practice to nonprofit work, leading to the organization's formal establishment as a vehicle for grassroots support.[8] The founding emphasized direct, local interventions over broad institutional approaches, drawing from Fifer's firsthand observations of unmet needs in both international and domestic settings, including interactions with women and children in Los Angeles.[8] In its inaugural years, the organization prioritized vetting and partnering with "local heroes"—trusted community leaders on the ground—to fund small-scale projects delivering essentials like education, medical care, shelter, food, and clean water to vulnerable children.[1][10] This model, rooted in Fifer's Tanzania initiative to assist the original group of 20 orphans, avoided overhead-heavy structures by channeling nearly all resources to on-site solutions, enabling rapid deployment of aid in regions where children were most at risk.[9] Early efforts remained modest in scope, focusing on high-impact, verifiable outcomes through personal relationships rather than expansive campaigns, which allowed for agile adaptation to local contexts in countries including Tanzania.[1] By maintaining strict due diligence on partners, GO Campaign established credibility in its formative phase, distinguishing itself from larger charities through transparency and efficiency.[10]

Expansion and Key Milestones

Following its establishment, the GO Campaign scaled operations from a single initiative aiding around 20 street orphans in Moshi, Tanzania, to a global network supporting grassroots efforts in education, healthcare, and shelter.[3] This growth was driven by strategic partnerships with local leaders, enabling targeted funding for high-impact projects rather than broad institutional aid. By 2021, the organization had collaborated with 173 local heroes across 37 countries, reaching over 185,000 children.[11] Subsequent expansion accelerated, with partnerships exceeding 200 local heroes and projects surpassing 600 by 2025, spanning 40 countries from East Africa to Latin America and the United States.[12] Cumulative grants totaled over $14.4 million, directly benefiting more than 427,000 vulnerable children and youth through initiatives like school construction, medical clinics, and vocational training.[3][13] This milestone reflects a deliberate shift toward capacity-building for local organizations, ensuring sustainable outcomes in underserved communities.[6] Key achievements include the completion of over 600 funded projects since 2006, with annual reviews documenting progressive increases in reach—for instance, impacting 418,508 youth by the end of 2023.[14] The organization's model emphasized verifiable, on-the-ground results, such as new educational facilities and health programs, validated through site visits and partner reporting.[15] By 2025, GO Campaign had established a presence in diverse regions, including refugee support in Uganda and community wellness in California, underscoring its adaptation to evolving global needs.[16]

Mission and Operational Model

Core Objectives and Principles

The GO Campaign's primary objective is to enhance the lives of orphans and vulnerable children globally through targeted support for grassroots initiatives led by local leaders, emphasizing the delivery of essential services such as education, medical care, shelter, food, clean water, and enrichment activities.[1] This approach prioritizes community-based solutions that address immediate needs while fostering long-term community transformation, with a belief that every child deserves access to opportunity.[1] Founded in 2006, the organization connects donors directly to these high-impact projects, providing transparency via progress reports and site visit opportunities to verify outcomes.[1] Central to its operations is a partnership model with "Local Heroes"—innovative, underfunded organizations on the ground that possess intimate knowledge of local challenges—aiming to bypass bureaucratic inefficiencies and amplify effectiveness.[6] Grantmaking is invitational only, focusing on four key areas: education and vocational training, health and safety, care for orphans, and enrichment programs, selected for their potential to yield measurable benefits for children and young adults.[6] The process involves rigorous review of proposals, ongoing monitoring, and adherence to industry standards for evaluation, ensuring funds support sustainable, community-driven efforts rather than top-down interventions.[6] Guiding principles include active listening to partners' needs, collaborative goal-setting to maximize donation impact, and a commitment to efficiency and transparency in all activities.[6] Unlike broader international aid models, GO Campaign differentiates itself by investing strategically in scalable, local solutions that empower communities to achieve self-sufficiency, while maintaining trusted relationships that prioritize accountability over expansive overhead.[2] This philosophy underscores a causal focus on direct intervention outcomes, with donors enabled to track real-world changes, thereby reinforcing evidence-based philanthropy.[1]

Grassroots Partnership Approach

GO Campaign's grassroots partnership approach centers on collaborating with local heroes—individuals and small, community-based organizations—who lead innovative, on-the-ground initiatives to address the needs of orphans and vulnerable children. Rather than imposing external solutions, the organization identifies underfunded projects with budgets typically under $500,000 that deliver direct services in education, healthcare, shelter, and enrichment, leveraging the intimate knowledge of local leaders to ensure cultural relevance and sustainability.[1][3][6] This model prioritizes high-impact, solution-oriented efforts that tackle root causes, such as stigma around disabilities or lack of vocational training, over broad-scale aid distributions. Partners are selected through an invitation-only process, excluding unsolicited proposals to maintain focus on vetted opportunities with demonstrated potential for transformative outcomes. Evaluation involves rigorous review by GO Campaign staff using established criteria, including the ability to generate measurable improvements in children's lives. Selected grantees receive targeted project-specific grants, often for initiatives like school construction or medical access programs, supplemented by capacity-building resources such as nonprofit management training, since many local heroes operate without formal administrative expertise.[6][15] Ongoing support includes monitoring, evaluation aligned with industry standards, and transparent reporting to donors, enabling site visits and progress updates that foster accountability and donor connection to results.[1] This approach has facilitated partnerships yielding tangible scale: since its inception in 2006, GO Campaign has supported over 420,000 children in 40 countries with $14.4 million in grants, achieving an average cost of $35 per child served. Notable examples include funding Brenda Shuma's Gabriella Centre in Tanzania, which aids children with disabilities previously hidden due to societal stigma, and Favio Chávez's Recycled Orchestra in Paraguay, formed from landfill materials to provide musical education and inspiration.[3] By bypassing bureaucratic layers common in traditional philanthropy, the model empowers locals to drive change, promoting efficiency and long-term community resilience through respectful, collaborative relationships.[1]

Programs and Grantmaking

Types of Supported Initiatives

The GO Campaign allocates grants to grassroots organizations led by local heroes, focusing on initiatives that address the needs of orphans and vulnerable children through targeted, community-driven projects. Primary categories include education and vocational training, which encompass funding for school construction, expansions, and program development in primary, secondary, non-formal education, and skills training for marginalized youth to enhance long-term employability and independence.[6][1] In health and safety, grants support access to medical services, nutritional meal programs, and preventive measures against abuse, aiming to elevate community health standards and protect children from immediate risks.[6] Orphan care initiatives prioritize fulfilling basic needs such as shelter, food, and clean water for orphans worldwide, often integrating income-generating activities to foster self-sufficiency.[6][1] Enrichment programs fund activities that develop children's cognitive, physical, and emotional capacities, including arts, sports, and cultural engagements to build resilience and holistic growth.[6] These efforts emphasize underfunded, solution-oriented projects vetted for local leadership and measurable impact, with over 600 projects funded across 40 countries since 2006.[12] Grants are invitation-only, selected based on non-discriminatory criteria and alignment with root-cause solutions rather than broad institutional aid.[6]

Geographic and Thematic Focus

GO Campaign operates globally, partnering with local organizations in 40 countries to support vulnerable children and orphans.[12] Since its founding in 2006 with initial efforts aiding 20 children in Tanzania, the organization has expanded its reach to fund over 600 projects through more than 200 local partners, impacting over 420,000 children worldwide.[3] Specific examples include grants in Uganda for community health initiatives and in Paraguay for educational programs, though the majority of efforts target under-resourced communities in developing regions without restriction to particular continents.[6] Thematically, GO Campaign prioritizes grassroots solutions addressing core needs of orphans and vulnerable youth, including education (such as school construction and program development), healthcare (medical care and community health improvements), shelter and basic needs (food, clean water, and housing), enrichment activities, and vocational training with income-generating opportunities.[1] [6] These focuses aim to tackle root causes like poverty and lack of access, emphasizing high-impact, community-led projects that provide direct benefits such as expanded schooling or health services, rather than broad institutional aid.[12] Grants are invitation-only, selected for their potential to deliver measurable, sustainable outcomes in underfunded areas.[6]

Fundraising and Events

Annual GO Gala

The Annual GO Gala serves as the GO Campaign's flagship fundraising event, convening celebrities, philanthropists, and supporters in Hollywood to raise funds for grassroots initiatives aiding orphaned and disadvantaged children worldwide. Held annually, typically in October, the gala features live auctions, performances, and storytelling from grant recipients, with proceeds directed toward small-scale projects in areas such as education, health, and community support. Sponsors including Beachbody have contributed to its production, enabling the event to amplify the organization's model of direct partnerships with local leaders.[17][18] Global ambassadors Lily Collins, Ewan McGregor, and Robert Pattinson have frequently hosted or headlined the gala, leveraging their involvement to draw attendees and boost visibility. The 15th anniversary event on October 23, 2021, was co-hosted by the trio, focusing funds on global COVID-19 relief and youth programs amid ongoing pandemic challenges. In 2022, Collins hosted the 16th iteration at City Market Social House, emphasizing continuity in supporting vulnerable children. The 17th annual gala in 2023, held at Citizen News in Hollywood and headlined by Pattinson, targeted child poverty alleviation through targeted grants to local organizations.[19][20][21] Earlier editions adapted to external constraints, such as the 14th gala in 2020, which shifted to a virtual format on October 24 to sustain fundraising for international relief efforts while incorporating digital performances. The 2024 event extended support to specific programs, including refugee youth initiatives in Uganda, community development in Mexico, and wellness efforts in California, underscoring the gala's role in channeling resources to verifiable on-the-ground impacts. While exact fundraising totals vary by year and are not publicly detailed in aggregate, the events consistently align with GO Campaign's emphasis on efficient, localized aid rather than administrative overhead.[22][16][23]

Additional Fundraising Activities

The GO Campaign supplements its annual GO Gala with targeted initiatives to broaden donor engagement and support grassroots projects for vulnerable children. One such effort is the Women's Giving Circle, launched to harness the projected transfer of two-thirds of U.S. wealth to women by 2030, enabling members to collectively fund high-impact programs, particularly those uplifting women and girls globally.[24][25] Participants contribute financially and participate in grant selection, with the inaugural grantee announcement highlighting efforts to empower local heroes in education and community development.[26] Another activity involves team-based endurance events, exemplified by Team GO Campaign's participation in the ASICS Los Angeles Marathon and Charity Half Marathon. Following a successful debut in 2025, the program returned for the March 8, 2026, events, where runners fundraise individually or as a group to directly benefit the organization's local partners in areas like education and healthcare.[27][28] These efforts emphasize immediate impact, aligning with GO Campaign's model of rapid fund deployment to on-the-ground initiatives.[29] Peer-to-peer fundraising campaigns further diversify revenue streams, allowing supporters to create personalized pages for milestones or targeted causes. Examples include birthday fundraisers, such as one marking an individual's 39th birthday that supported global child welfare projects, and project-specific drives like swim lessons and lifeguard training in Tanzania.[30][31] These campaigns leverage the organization's platform to connect donors with verifiable outcomes, often tying funds to specific local hero partnerships in over 40 countries.[32] Monthly recurring donations are also promoted as a sustained alternative, enabling ongoing support without event dependency.[32]

Impact and Evaluation

Documented Achievements

Since its founding in 2006, GO Campaign has awarded over $14.4 million in grants to support more than 420,000 vulnerable children across 40 countries.[3] These funds have enabled partnerships with over 200 local organizations, funding more than 600 projects focused on education, healthcare, shelter, and vocational training.[12] In Tanzania, GO Campaign's grants to the Gabriella Centre have provided therapy and education for children with disabilities, enabling individuals previously isolated—such as a boy hidden under a bed until age 16—to participate in community activities and achieve personal milestones like attending school.[3] In Paraguay, support for the Landfill Harmonic initiative has equipped youth from a landfill community with orchestras made from recycled instruments, leading to performances with international artists including Metallica and fostering skill development in music and performance.[3] Domestically in the United States, grants to Future Ties in Chicago have sustained after-school programs offering safe spaces, mentorship, and enrichment for at-risk youth, reducing exposure to violence and supporting academic progress.[3] Beyond direct funding, GO Campaign has delivered capacity-building services to partner organizations, enhancing their operational sustainability and program scalability, as evidenced by sustained project outcomes in multiple regions.[12] These efforts have prioritized grassroots-led interventions, with documented expansions in access to basic needs like clean water and medical care for orphans and vulnerable children.[12]

Effectiveness Metrics and Criticisms

GO Campaign reports having invested over $13.5 million in grassroots projects across 40 countries since its founding in 2006, impacting more than 418,000 vulnerable children through initiatives focused on education, healthcare, and community support.[33] This equates to an average cost of $32 per life changed, based on the organization's internal tracking of grant outcomes and beneficiary reach.[33] Independent financial evaluations confirm that 80.55% of expenses are directed toward program activities, with administrative costs comprising a small fraction and fundraising efficiency rated highly, contributing to an overall accountability score of 100%.[5] External assessments, such as those from Charity Navigator, award the organization a four-star rating, highlighting strong governance including a majority-independent board of 13 members, audited financial statements, and policies on conflicts of interest, whistleblower protections, and document retention, with no material diversions of assets identified.[5] These metrics suggest efficient resource allocation, though impact claims rely partly on self-reported data from local partners, which may vary in verification rigor across diverse global contexts.[33] No significant criticisms or controversies appear in public records or independent reviews; searches for scandals, fraud allegations, or donor complaints yield no substantiated issues specific to GO Campaign.[5] The absence of negative findings aligns with its high transparency scores, but potential limitations include the challenge of longitudinally tracking long-term outcomes in remote, unstable regions where projects operate.[5] Overall, the organization's model emphasizes scalable, low-overhead grants to local heroes, which evaluators credit for amplifying impact without the bureaucratic inefficiencies common in larger aid entities.[3]

Leadership and Collaborations

Organizational Leadership

Scott Fifer founded the GO Campaign in 2006 and has served as its CEO since inception, overseeing strategic direction, grantmaking, and partnerships with local heroes globally.[34][3] Fifer's background includes screenwriting prior to philanthropy, with the organization's origins tied to his encounters with vulnerable children during travels, prompting a focus on grassroots interventions rather than large-scale aid.[35] Vicki Kennedy co-founded the organization and chairs its Board of Directors, providing governance oversight on fiscal responsibility, program evaluation, and expansion efforts.[36] The board comprises experienced professionals including Alexandra Vorbeck, Daryl Offer, Jill Goldman, Tony Horton, Rami Ghandour, Julie Milligan, and Nishad Chande, who joined in 2022 and brings expertise from corporate boards like BJ's Wholesale Club.[34][37] These members contribute to decision-making on annual operational plans and monitoring progress against the organization's mission to fund education, healthcare, and safety initiatives.[38] Key executive staff support operations, including Kristen Plumberg-Bennett as Director of Development, handling fundraising and events, and Liz Vidal as Senior Programming Officer for Latin America and the USA, managing regional grants and partnerships.[39] Leadership emphasizes direct funding to vetted local leaders, with board and executive accountability ensured through IRS Form 990 disclosures showing no compensation for most board members and modest executive salaries aligned with nonprofit norms.[40][34]

Celebrity and Partner Involvement

GO Campaign has engaged numerous celebrities as ambassadors to raise awareness and funds for its initiatives supporting vulnerable children. Primary ambassadors include actors Lily Collins, Evangeline Lilly, Ewan McGregor, and Robert Pattinson, who actively participate in events such as co-hosting the annual GO Gala. For instance, Pattinson, Collins, and McGregor co-hosted the organization's 15th anniversary gala on October 23, 2021, emphasizing direct aid to children in need.[20] Lilly joined as an ambassador in March 2024, highlighting her prior involvement and commitment to the organization's grassroots model.[41] These ambassadors leverage their platforms for auctions and promotions; during Pattinson's Twilight era, a set visit auction generated $80,000 to fund a school and orphanage in Haiti.[3] Additional celebrity supporters include Gerard Butler, Jake Gyllenhaal, Jodie Foster, Joel McHale, and Lupita Nyong’o, who have attended galas, donated items for live auctions, or endorsed projects at events like the 2023 GO Gala, where Nyong’o participated alongside Pattinson.[42] [43] Other figures such as Katy Perry, Heidi Klum, and David Foster have contributed through past events and campaigns, aiding in fundraising that has totaled over $14.4 million in grants since 2006.[44] Their involvement focuses on amplifying local heroes' efforts rather than directing programs, aligning with GO Campaign's model of funding on-the-ground solutions.[43] The organization partners with corporations and foundations for financial, in-kind, and logistical support. Key collaborators include luxury brands Cartier, Dior, and Lancôme, which provide donations and event sponsorships; media entities like Netflix and Warner Media for promotion; and fitness company BODi for wellness-related initiatives.[43] Foundations such as the Ladybug Foundation, Mary Alice Fortin Foundation, and Nicole & Robert Sacks Family Foundation contribute grants, while legal and talent firms like Venable LLP and United Talent Agency offer pro bono services and celebrity connections.[43] These partnerships enable targeted funding, with corporate involvement often tied to gala auctions and matching donations, enhancing the nonprofit's reach across 40 countries.[43]

References

  1. Our Mission - GO Campaign
  2. FAQs - GO Campaign
  3. How GO Campaign Is Empowering Local Heroes To Change ...
  4. Go Campaign - ICAP Charity Day
  5. Rating for Go Campaign - Charity Navigator
  6. Grant Making For A Lasting Impact - GO Campaign
  7. Donate to GO Gala 2024 - GO Campaign
  8. The Eden Magazine October 2025 Scott Fifer
  9. Meet Scott Fifer - CanvasRebel Magazine
  10. Changers Profile: Scott Fifer, GO Campaign | Change by Doing
  11. CORRECTING and REPLACING The Beachbody Foundation ...
  12. Where We Work - GO Campaign
  13. GO Campaign - Great Nonprofits
  14. [PDF] Year in Review 2023 - Squarespace
  15. Capacity Building - GO Campaign
  16. GO Campaign
  17. GO Gala — GO Campaign
  18. Robert Pattinson Headlines GO Campaign's 2023 Gala | C Magazine®
  19. Robert Pattinson, Lily Collins and Ewan McGregor to Reunite for GO ...
  20. Robert Pattinson To Co-Host Go Campaign's 15th Anniversary Go ...
  21. Events of the Week: 'Black Adam,' 'Halloween Ends' and More
  22. 2020 GO Campaign Virtual Fundraiser: See Lineup - Billboard
  23. The Lasting Impact of the GO Gala - GO Campaign
  24. Women's Giving Circle - GO Campaign
  25. Join the Women's Giving Circle - GO Campaign
  26. Women's Giving Circle Announcement.mp4 - Facebook
  27. Run the LA Marathon and Half Marathon with GO! - GO Campaign
  28. Join Team GO for the 2025 LA Marathon & Half Marathon - Instagram
  29. Join GO Campaign's Running Team for the 2025 LA Marathon ...
  30. Rob's 39th Birthday - GO Campaign
  31. Tanzania Beach Lifeguards - GO Campaign
  32. Make a Donation — GO Campaign
  33. Impact — GO Campaign
  34. Go Campaign - Nonprofit Explorer - ProPublica
  35. Scott Fifer Email & Phone Number | GO Campaign Founder and ...
  36. Vicki Kennedy - A Sense of Home
  37. Meet Nishad Chande | GO Board Member - GO Campaign
  38. [PDF] OVERVIEW: GO Campaign has completed updating its 2017-2019 ...
  39. liz vidal - GO Campaign
  40. Reviews of Go Campaign, CEO Salary, Legit, Mission, 990 and more
  41. Evangeline Lilly | GO Campaign Ambassador
  42. Robert Pattinson, Lupita Nyong'o Donate Thousands at GO ... - Variety
  43. Leaders Creating Change - GO Campaign
  44. GO Campaign: Celebrity Supporters - Look to the Stars
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