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Printing industry in India
The printing industry in India is an important industry in that country.
Printing means to produce reproductions of written material or images in multiple copies. There are four traditional types of printing: relief printing (with which this article is mainly concerned), intaglio, lithography, and screen process printing. Relief printing encompasses type, stereotype, electrotype, and letterpress. Flexographic printing is a form of rotary letterpress printing using flexible rubber plates and rapid-drying inks.
The printing industry in India is growing. Since 1989, the printing-packaging industry in particular has grown over 14%. There are more than 36 printing institutes, some of which even offer post-graduate education. Every year more than 3500 new printing engineering graduates join the industry, while others get on-the-spot training in the print shops. Printing, especially printing-packaging, is now one of the largest industries in India.
The growth of this sector is attributable to two main reasons. First is the spread of education: according to the 2011 census, literacy rates have increased. The literacy rate in the country is 74.04 per cent, 82.14 for males and 65.46 for females. This amazing growth in literacy together with rising educational levels and rapidly progressing trade and industry in India make the current situation a happy note. Literacy rate is growing; increase in the literacy rate has direct positive effect on the rise of the circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in the state rises. There's little doubt about India's market potential in print media. According to a national survey, 248 million literate adults still don't read any publication. But readership of newspapers and magazines is up by 15% since 1998 to 180 million. It's a reflection of a younger, more educated population, especially in small-town India, feel experts. India has 49,000 publications, but annual revenues total just $1.1 billion. While they can be vibrant and gutsy, most are starved for technology, marketing, and capital to expand. So a handful of publications dominate. With the growth in literacy, the Indian print media industry is expected to grow at CAGR of 5.7% for the period 2009-13 to reach ₹213.6 billion from ₹161.8 billion in 2008.
The growth of this sector attributes to the two main reasons, First is the spread of education- according to the 2001 census report literacy growth in India touched nearly 66 per cent. This amazing growth in literacy together with rising educational levels and rapidly progressing trade and industry in India make the current situation a happy note. Literacy rate is growing; increase in the literacy rate has direct positive effect on the rise of the circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in the state rises. There's little doubt about India's market potential in print media. According to a national survey, 248 million literate adults still don't read any publication. But readership of newspapers and magazines is up by 15% since 1998 to 180 million. It's a reflection of a younger, more educated population, especially in small-town India, feel experts. India has 49,000 publications, but annual revenues total just $1.1 billion. While they can be vibrant and gutsy, most are starved for technology, marketing, and capital to expand. So a handful of publications dominate. With the growth in literacy, the Indian print media industry is expected to grow at CAGR of 5.7% for the period 2009-13 to reach ₹213.6 billion from ₹161.8 billion in 2008.
Newspaper publishing, which constitutes around 87% for the segment in 2008, is expected to grow to ₹184.8 billion in 2013. Magazine publishing is expected to grow to ₹28.8 billion in 2013 from ₹21 billion in 2008 at a CAGR of 6.5%.
Print advertising is expected to have a CAGR of 8.0% and grow from ₹103.5 billion in 2008 to ₹152 billion in 2013. Print industry circulation CAGR is expected to grow at a minimal rate of 1.1% to reach ₹61.6 billion in 2013 from ₹58.3 billion in 2008.
The Indian Print Industry has undergone a revolutionary change in the last 15 years. In 1990, India initiated a process of reforms aimed at shedding protectionism and embracing liberalisation of the economy. Privatisation was initiated with the aim of integrating the Indian economy with the world economy. This change opened the doors for the Indian Print Industry to modernise, by investing in the latest of technology and machinery. The average compound annual growth rate has been higher than 12% over the last 15 years. Our packaging industry is currently growing at a rate of more than 16% a year. Prior to 1990, most printers found it easy to invest in East German and Czechoslovak machines. Post 1990, the trend has been to acquire the latest and the best equipment & machines. The progressive printers of today are equipped with the latest computer controlled printing machines and flow lines for binding, while state of the art digital technologies are being used in pre-press. Leading print companies have optimised the use of information technology in each and every area of their business. These printers are today equipped at par with the best print production facilities in the world.
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Printing industry in India
The printing industry in India is an important industry in that country.
Printing means to produce reproductions of written material or images in multiple copies. There are four traditional types of printing: relief printing (with which this article is mainly concerned), intaglio, lithography, and screen process printing. Relief printing encompasses type, stereotype, electrotype, and letterpress. Flexographic printing is a form of rotary letterpress printing using flexible rubber plates and rapid-drying inks.
The printing industry in India is growing. Since 1989, the printing-packaging industry in particular has grown over 14%. There are more than 36 printing institutes, some of which even offer post-graduate education. Every year more than 3500 new printing engineering graduates join the industry, while others get on-the-spot training in the print shops. Printing, especially printing-packaging, is now one of the largest industries in India.
The growth of this sector is attributable to two main reasons. First is the spread of education: according to the 2011 census, literacy rates have increased. The literacy rate in the country is 74.04 per cent, 82.14 for males and 65.46 for females. This amazing growth in literacy together with rising educational levels and rapidly progressing trade and industry in India make the current situation a happy note. Literacy rate is growing; increase in the literacy rate has direct positive effect on the rise of the circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in the state rises. There's little doubt about India's market potential in print media. According to a national survey, 248 million literate adults still don't read any publication. But readership of newspapers and magazines is up by 15% since 1998 to 180 million. It's a reflection of a younger, more educated population, especially in small-town India, feel experts. India has 49,000 publications, but annual revenues total just $1.1 billion. While they can be vibrant and gutsy, most are starved for technology, marketing, and capital to expand. So a handful of publications dominate. With the growth in literacy, the Indian print media industry is expected to grow at CAGR of 5.7% for the period 2009-13 to reach ₹213.6 billion from ₹161.8 billion in 2008.
The growth of this sector attributes to the two main reasons, First is the spread of education- according to the 2001 census report literacy growth in India touched nearly 66 per cent. This amazing growth in literacy together with rising educational levels and rapidly progressing trade and industry in India make the current situation a happy note. Literacy rate is growing; increase in the literacy rate has direct positive effect on the rise of the circulation of the regional papers. The people are first educated in their mother tongue as per their state in which they live e.g. students in Maharashtra are compulsory taught Marathi language and hence they are educated in their state language and the first thing a literate person does is read papers and gain knowledge and hence higher the literacy rate in a state the sales of the dominating regional paper in the state rises. There's little doubt about India's market potential in print media. According to a national survey, 248 million literate adults still don't read any publication. But readership of newspapers and magazines is up by 15% since 1998 to 180 million. It's a reflection of a younger, more educated population, especially in small-town India, feel experts. India has 49,000 publications, but annual revenues total just $1.1 billion. While they can be vibrant and gutsy, most are starved for technology, marketing, and capital to expand. So a handful of publications dominate. With the growth in literacy, the Indian print media industry is expected to grow at CAGR of 5.7% for the period 2009-13 to reach ₹213.6 billion from ₹161.8 billion in 2008.
Newspaper publishing, which constitutes around 87% for the segment in 2008, is expected to grow to ₹184.8 billion in 2013. Magazine publishing is expected to grow to ₹28.8 billion in 2013 from ₹21 billion in 2008 at a CAGR of 6.5%.
Print advertising is expected to have a CAGR of 8.0% and grow from ₹103.5 billion in 2008 to ₹152 billion in 2013. Print industry circulation CAGR is expected to grow at a minimal rate of 1.1% to reach ₹61.6 billion in 2013 from ₹58.3 billion in 2008.
The Indian Print Industry has undergone a revolutionary change in the last 15 years. In 1990, India initiated a process of reforms aimed at shedding protectionism and embracing liberalisation of the economy. Privatisation was initiated with the aim of integrating the Indian economy with the world economy. This change opened the doors for the Indian Print Industry to modernise, by investing in the latest of technology and machinery. The average compound annual growth rate has been higher than 12% over the last 15 years. Our packaging industry is currently growing at a rate of more than 16% a year. Prior to 1990, most printers found it easy to invest in East German and Czechoslovak machines. Post 1990, the trend has been to acquire the latest and the best equipment & machines. The progressive printers of today are equipped with the latest computer controlled printing machines and flow lines for binding, while state of the art digital technologies are being used in pre-press. Leading print companies have optimised the use of information technology in each and every area of their business. These printers are today equipped at par with the best print production facilities in the world.