Sydney Sweeney
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Sydney Bernice Sweeney (born September 12, 1997)[1] is an American actress. She gained early recognition for her roles in Everything Sucks!, The Handmaid's Tale, and Sharp Objects in 2018. She received wider acclaim for her performances in the drama series Euphoria (2019–present) and the first season of the anthology series The White Lotus (2021), both of which earned her nominations for Primetime Emmy Awards.[2][3]
Key Information
In film, Sweeney appeared in Quentin Tarantino's Once Upon a Time in Hollywood (2019) and later had leading roles in the drama film Reality and the romantic comedy Anyone but You, both in 2023. In 2024, she played Julia Cornwall in the superhero film Madame Web and starred in the horror film Immaculate.
Early life
[edit]Sydney Bernice Sweeney was born on September 12, 1997,[4][1] in Spokane, Washington.[5][6] Her mother is a former criminal defense lawyer, and her father works in the hospitality industry.[7] She has one brother.[8] Sweeney was raised in the Idaho panhandle[9] along the Washington border, at a rural lakeside home that her family has inhabited for five generations.[10] She has said her family is religious.[11] Sweeney attended school at Saint George's School in Spokane.[12] She was active in numerous sports: "I was in every single sport possible", she said. "I was on the soccer team, the baseball team, the snow slalom ski team, I was wakeboarding." Sweeney said she had a wakeboarding accident as a child when the edge of her board propelled backward and sliced the area next to her eye, leaving a permanent scar.[10] She also did combat sports, including taekwondo, jujitsu, grappling, and kickboxing.[13] Sweeney has mentioned she began practicing combat sports at age 5 to help manage her hyperactivity.[14]
Sweeney became interested in acting after auditioning to be an extra in an independent film that was shooting in the Spokane area.[12] To convince her parents to allow her to pursue acting, she presented them with a five-year business plan.[15] Sweeney began to audition and book commercial acting jobs in Seattle and Portland, Oregon, where the family temporarily resided, until choosing to move to Los Angeles when she was 13 years old.[16] In high school, Sweeney was on the robotics team and in the mathematics club.[17] She was valedictorian of her graduating class at Brighton Hall School in Burbank, California.[18] In 2016, Sweeney briefly worked at Universal Studios Hollywood, but left after she had been hired for an acting job. She also briefly attended the University of California, Los Angeles.[19]
Career
[edit]Early work (2009–2019)
[edit]
Beginning her career as a child actress, Sweeney debuted on television in 2009 with a bit part in an episode of the series Heroes.[20] Her first film role was in the 2010 horror comedy ZMD: Zombies of Mass Destruction.[21] She played supporting roles in television shows such as 90210, Criminal Minds, Grey's Anatomy and Pretty Little Liars.[22][23] In 2018, she starred as Emaline Addario in the Netflix series Everything Sucks!, which revolved around two groups of high school students in Oregon in 1996. She then appeared in the HBO miniseries Sharp Objects, recurring as Alice, a roommate whom Amy Adams's character meets at a psychiatric facility.[24][25] Her character originally had a smaller role, but the director kept bringing her in for more scenes.[26] For the role, Sweeney studied stories of girls who experience mental illness and self-harming, and visited hospitals with patients who self-harmed.[24][26] She filmed Everything Sucks! and Sharp Objects concurrently, the former during the week and latter on weekends.[27]
Sweeney had a role in the 2018 film Under the Silver Lake.[28] She had a recurring role in the second season of the dystopian drama series The Handmaid's Tale as Eden Spencer, a pious and obedient girl from the totalitarian and theocratic Republic of Gilead.[23] She also starred as the heroine of the horror film Along Came the Devil.[29] In 2019, Sweeney appeared in the drama film Clementine, the coming-of-age film Big Time Adolescence, and Quentin Tarantino's Once Upon a Time in Hollywood.[30][31][32]
Breakthrough (2019–present)
[edit]
In June 2019, Sweeney began portraying Cassie Howard, a teenager with a promiscuous reputation, in the HBO drama series Euphoria.[33] The show was a breakout hit, becoming the second most watched HBO series.[34] Her performance was praised, earning a nomination for the Primetime Emmy Award for Outstanding Supporting Actress in a Drama Series in 2022.[35] Variety wrote that her performance "proves that Sweeney's one hell of a shapeshifter between her deft turns in this, The Handmaid's Tale, Everything Sucks and Sharp Objects."[36] Her many nude scenes in the series received significant attention, generating discussions about nudity in film and the male gaze. Sweeney has said she does not consider on-screen nudity a boundary.[37]
In 2020, Sweeney founded the production company Fifty-Fifty Films.[38] The same year, she starred in the television film Nocturne and Webtoon's live-action advertisement for the online comic Lore Olympus, appearing as Persephone.[39][40][41] In 2021, Sweeney appeared in the first season of Mike White's anthology series The White Lotus[42][43] as a sardonic college sophomore.[44] For that performance, she was nominated for the Primetime Emmy Award for Outstanding Supporting Actress in a Limited or Anthology Series or Movie in 2022. She appeared on the Time 100 Next list for 2022.[45]
In 2023, Sweeney starred as U.S. Air Force veteran Reality Winner in Tina Satter's thriller drama Reality, which premiered in February at the 73rd Berlin Film Festival. Steph Green of IndieWire called the film "inventively mounted and extraordinarily tense" and Sweeney "the real deal".[46] Jessica Kiang of Variety wrote that she played Winner "so convincingly that it's hard to remember her as the sardonic, pampered teen in The White Lotus, or the nice-girl-turned-nasty in Euphoria".[47] Sweeney next had a role in the crime thriller Americana, which premiered at the South by Southwest Festival in March 2023.[48][49]
Sweeney starred in the video for the Rolling Stones' single "Angry", from their 2023 album Hackney Diamonds.[50] In response to criticism that the video objectified her, she defended it as "empowerment through embracing my body".[51] At age 25, Sweeney was selected as one of Forbes's 2023 30 Under 30 in the celebrity category.[52][53] She and Glen Powell starred in the romantic comedy Anyone but You, which premiered in December 2023.[54] It became a commercial sleeper hit.[55] Sweeney was an executive producer for the film and was instrumental in hiring Powell and director Will Gluck. She also contributed to the script.[56]
In 2024, Sweeney had a supporting role in the superhero film Madame Web, set in Sony's Spider-Man Universe franchise.[57][58] It was released in February and received negative reviews, bombing at the box office.[59][60] Of the film's commercial and critical failure, Sweeney said, "I was just hired as an actress in it, so I was just along for the ride for whatever was going to happen."[61] In March 2024, Sweeney hosted an episode of Saturday Night Live.[62] Following her appearance, conservative Canadian newspaper National Post ran an article asking "Are Sydney Sweeney's breasts double-D harbingers of the death of woke?"[63][64] and right-wing academic Richard Hanania tweeted "Wokeness is dead" alongside a clip of Sweeney centered on her bust.[65][66] Sweeney called the obsession with her appearance "this weird relationship that people have with me that I have no control over".[67]

Sweeney then produced and starred in the psychological horror film Immaculate.[68] Sweeney originally auditioned for the project in 2014. Years later, she purchased the rights to the screenplay and hired frequent collaborator Michael Mohan to direct.[69] Sweeney has said that she considered producing a way to create opportunities for herself.[70] Later in 2024, she co-starred in Eden, directed by Ron Howard.[71] Reviewing the film for TheWrap, critic Chase Hutchinson wrote that Sweeney "runs away with the whole thing ... it's her subtle looks and a growing agency that turns Eden into something more ... every moment with her at the forefront is Eden at its best."[72]
In June 2025, Sweeney starred alongside Julianne Moore in Echo Valley.[73] She learned how to ride horses for the role.[74] In August, Americana was released in theaters to low box office. Several medias labeled it a flop, though Deadline argued that it would be profitable in terms of an indie film.[75] Christy, a biopic about boxer Christy Martin, had its world premiere at the 2025 Toronto International Film Festival.[76] In addition to starring in the film, Sweeney also produced it.[77] Of taking the role, Sweeney said,
I was blown away and inspired by [Martin's] strength, her perseverance, and who she is as a woman. Having a character that has so many layers and depths, that's a dream as an actor... Then, on the physical side, I grew up kickboxing and grappling. I'm a very outdoorsy, athletic person, so to play a character that [required me] to transform myself was a dream. I loved every part of it.[78]
Upcoming
[edit]As of 2025, Sweeney is set to co-star in The Housemaid, an adaptation of the bestselling novel of the same name.[79] Sweeney is attached to play Kim Novak in Scandalous, a romantic drama to be directed by Colman Domingo.[80] It will shoot in early 2026.[78]
Brand endorsements
[edit]In January 2023, Sweeney became a brand ambassador for Armani Beauty and Laneige.[81][82] Her other advertising deals include partnerships with Miu Miu, Samsung, Ford, Baskin-Robbins, Cotton On and Guess.[83][84] In May 2025, she received widespread attention on social media after partnering with personal care brand Dr. Squatch to launch a limited-edition soap line containing her bathwater.[85]

In July 2025, Sweeney appeared in an advertising campaign for American Eagle Outfitters called "Sydney Sweeney Has Great Jeans",[86] which became a subject of controversy.[87] Some social media users claimed that the pun on "jeans" and "genes", associated with a blonde-haired, blue-eyed white woman, promoted eugenics and white supremacy.[88][89][90] This, in turn, increased left-wing criticism of the campaign. Mainstream media widely reported on the controversy, and the Trump administration commented on it.[91][92][93][94] The Hollywood Reporter was unsure whether this "media firestorm" had negatively impacted the box office returns of Americana.[95] American Eagle Outfitters later praised the campaign as a great success and said they were planning other collaborations with Sweeney.[96]
Personal life
[edit]Sweeney started dating businessman Jonathan Davino in 2018, and they became engaged in 2022.[97][98][99] They produced films together (including Anyone but You and Immaculate), and Sweeney considered Davino her "producing partner".[99] The couple separated in 2025.[100][101]
Sweeney is an automobile enthusiast. She has restored a 1969 Ford Bronco and a 1965 Ford Mustang, and also owns a 1956 Ford F100 with original patina, gifted by her grandfather.[102][103] As part of her partnership with Ford, Sweeney designed a custom 2024 Mustang.[104]
In 2021, Sweeney purchased a 3,200-square-foot (300 m2) Tudor-style home in Los Angeles, for US$3 million.[105] In 2023, she bought a US$9.9 million "fixer-upper mansion" in Los Angeles's Bel Air neighborhood, and in 2024 she bought a US$13.5 million home in the Florida Keys.[105]
Sweeney has garnered significant attention and discussion for her on-screen nudity, particularly concerning her breasts.[106][107] She has stated that nudity is a necessary part of her work, arguing that the female body helps tell a story,[108] and she has maintained a lighthearted attitude toward the public discussion.[109][110]
Filmography
[edit]| † | Denotes film or TV productions that have not yet been released |
Film
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2010 | ZMD: Zombies of Mass Destruction | Lisa | [111] | |
| The Opium Eater | Sarah Detzer | |||
| Takeo | Samantha Wright | Short film | ||
| Night Blind | Lost Girl | |||
| The Ward | Young Alice | [112] | ||
| 2013 | Spiders 3D | Emily Cole | ||
| 2014 | Angels in Stardust | Annie | ||
| 2015 | Held | Lily Woods | Short film | |
| Love Made Visible | Leah | |||
| The Martial Arts Kid | Julie | Straight-to-video film | ||
| The Unborn | Little Janey Hutchins | Short film | ||
| Stolen from Suburbia | Emma | |||
| 2016 | Cassidy Way | Kelsey Connors | Straight-to-video film | |
| The Horde | Hailey Summers | |||
| 2017 | Vikes | Ida | ||
| Dead Ant | Samantha "Sam" | |||
| It Happened Again Last Night | Young Paige | Short film | ||
| 2018 | Relentless | Ally | Straight-to-video film | |
| Under the Silver Lake | Shooting Star #2 | |||
| Along Came the Devil | Ashley Winbourne | |||
| 2019 | Big Time Adolescence | Holly | ||
| Clementine | Lana | |||
| Once Upon a Time in Hollywood | Dianne "Snake" Lake | |||
| 2020 | Nocturne | Juliet Lowe | ||
| 2021 | The Voyeurs | Pippa Monroe | ||
| Night Teeth | Eva | |||
| 2023 | Reality | Reality Winner | ||
| Americana | Penny Jo Poplin | |||
| Anyone but You | Beatrice "Bea" Messina | Also executive producer | ||
| 2024 | Madame Web | Julia Cornwall | ||
| Immaculate | Sister Cecilia | Also producer | [68] | |
| Eden | Margret Wittmer | [113] | ||
| 2025 | Echo Valley | Claire Garrett | [73][114] | |
| Christy | Christy Martin | Also producer | [77] | |
| The Housemaid † | Millie Calloway | In post-production; also executive producer | [79] | |
| 2026 | The Devil Wears Prada 2 † | TBA | Filming | [115] |
Television
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2009 | Heroes | Little Girl | Episode: "Hysterical Blindness" | |
| Criminal Minds | Dani Forester | Episode: "Outfoxed" | ||
| 2010 | Chase | Kayla Edwards | Episode: "Pilot" | |
| 90210 | Girl | Episode: "How Much Is That Liam in the Window" | ||
| 2011 | Kickin' It | Kelsey Vargas | Episode: "Swords and Magic" | |
| The Bling Ring | Izzy Fishman | Television film | ||
| 2014 | Grey's Anatomy | Erin Weaver | Episode: "Don't Let's Start" | |
| 2017 | The Middle | Female Student #1 | Episode: "The Final Final" | |
| Pretty Little Liars | Willa | Episode: "Till Death Do Us Part" | ||
| 2018 | Everything Sucks! | Emaline Addario | Main role; 10 episodes | |
| The Handmaid's Tale | Eden Spencer | Recurring role; 7 episodes (season 2) | ||
| Sharp Objects | Alice | Miniseries; 7 episodes | ||
| The Wrong Daughter | Samantha | Television film | ||
| 2019–present | Euphoria | Cassie Howard | Main role; 16 episodes | |
| 2021 | The White Lotus | Olivia Mossbacher | Main role; 6 episodes (season 1) | |
| 2021–2022 | Robot Chicken | Barbie / Additional Characters | Voice role; 4 episodes | |
| 2024 | Saturday Night Live | Herself (host) | Episode: "Sydney Sweeney/Kacey Musgraves" |
Podcasts
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2021 | Strawberry Spring | Anne Bray | 8 episodes | [116] |
Web
[edit]| Year | Title | Role | Notes | Ref. |
|---|---|---|---|---|
| 2017 | In the Vault | Haley Caren | 7 episodes | |
| 2020 | Day by Day | Winnie Chapman (voice) | Episode: "Winnie, Betty and... " | |
| 2021 | Downfalls High | Scarlett | ||
| 2024 | Hot Ones | Herself | Episode: "Sydney Sweeney Endures a Nightmare While Eating Spicy Wings" |
Music video appearances
[edit]| Year | Title | Artist | Ref. |
|---|---|---|---|
| 2019 | "Graveyard" | Halsey | |
| 2023 | "Angry" | The Rolling Stones |
Awards and nominations
[edit]| Award | Year | Category | Work / Nominee | Result | Ref. |
|---|---|---|---|---|---|
| AACTA Awards | 2024 | Audience Choice Award for Favourite Actress | Sydney Sweeney | Nominated | [117] |
| Astra TV Awards | 2022 | Best Supporting Actress in a Broadcast Network or Cable Series – Drama | Euphoria | Nominated | [118] |
| Best Supporting Actress in a Broadcast Network or Cable Limited or Anthology Series | The White Lotus | Nominated | |||
| Critics' Choice Television Awards | 2024 | Best Actress in a Limited Series or Movie Made for Television | Reality | Nominated | [119] |
| Dorian Awards | 2022 | Best Supporting TV Performance | Euphoria | Nominated | [120] |
| Dublin Film Critics' Circle Awards | 2023 | Best Actress | Reality | Nominated | [121] |
| Fangoria Chainsaw Awards | 2024 | Best Lead Performance | Immaculate | Nominated | [122] |
| Gracie Awards | 2024 | Best Actress in a Leading Role in a Movie Made for TV | Reality | Won | [123] |
| MTV Movie & TV Awards | 2022 | Best Performance in a Show | Euphoria | Nominated | [124] |
| Best Fight (shared with Alexa Demie) | Won | ||||
| People's Choice Awards | 2022 | Drama TV Star of the Year | Euphoria | Nominated | [125] |
| 2024 | Comedy Movie Star of the Year | Anyone but You | Nominated | [126] | |
| Primetime Emmy Awards | 2022 | Outstanding Supporting Actress in a Drama Series | Euphoria | Nominated | [127] |
| Outstanding Supporting Actress in a Limited or Anthology Series or Movie | The White Lotus | Nominated | |||
| Screen Actors Guild Awards | 2019 | Outstanding Performance by an Ensemble in a Drama Series | The Handmaid's Tale | Nominated | [128] |
| Sidewalk Film Festival | 2019 | Special Shout Jury Mention for Acting | Clementine | Won | [129] |
| Young Artist Awards | 2011 | Best Performance in a Short Film – Young Actress | Takeo | Nominated | [130] |
| Best Performance in a TV Series – Guest Starring Young Actress 11–15 | Chase | Nominated | |||
| 2019 | Best Ensemble Performance in a Streaming Series or Film | Everything Sucks! | Nominated | [131] |
References
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- ^ D'Alessandro, Anthony (May 3, 2023). "Sydney Sweeney & Glen Powell Romantic Comedy 'Anyone But You' Eyes Pre-Christmas Launch". Deadline Hollywood. Archived from the original on May 3, 2023. Retrieved May 4, 2023.
- ^ Shaw, Lucas; Buckley, Thomas (January 10, 2024). "Sony Lands Surprise Box Office Hit With 'Anyone But You'". Bloomberg. Archived from the original on January 10, 2024. Retrieved January 10, 2024.
- ^ "Sydney Sweeney Wanted "Big Romantic Gestures" & "Big Set Pieces" In Reviving The Rom-Com With 'Anyone But You' – SXSW". Deadline Hollywood. March 12, 2024. Archived from the original on March 14, 2024. Retrieved March 14, 2024.
- ^ Kroll, Justin (March 16, 2022). "'Euphoria's Sydney Sweeney To Co-Star Opposite Dakota Johnson In Sony's Marvel Pic 'Madame Web'". Deadline Hollywood. Archived from the original on March 17, 2022. Retrieved March 17, 2022.
- ^ Barraclough, Leo (April 2, 2022). "Sydney Sweeney on Her Favorite 'Euphoria' Meme, Exploring the Dark Side of Cassie and Her Martial Arts Skills". Variety. Archived from the original on April 2, 2022. Retrieved April 2, 2022.
- ^ Hibberd, James (February 16, 2024). "'Madame Web': Here Are Critics Who Actually Liked It". The Hollywood Reporter. Archived from the original on March 2, 2024. Retrieved March 2, 2024.
- ^ McClintock, Pamela; Hibberd, James (February 19, 2024). "Inside Sony's 'Madame Web' Collapse: Forget About a New Franchise". The Hollywood Reporter. Archived from the original on February 19, 2024. Retrieved March 14, 2024.
- ^ "Sydney Sweeney is in a new horror film. She wants to remind us how dorky she is". Los Angeles Times. March 12, 2024. Archived from the original on March 14, 2024. Retrieved March 14, 2024.
- ^ Brew, Caroline; Saperstein, Pat (March 3, 2024). "Sydney Sweeney Jokes 'You Definitely Did Not See Me in "Madame Web"' in 'Saturday Night Live' Monologue". Variety. Archived from the original on March 3, 2024. Retrieved March 3, 2024.
- ^ Bero, Tayo (March 9, 2024). "What's with the weird conservative obsession with Sydney Sweeney?". The Guardian. Retrieved August 1, 2025.
- ^ Lloyd, Kate (March 31, 2024). "Why Is the Discourse Around Sydney Sweeney's Breasts So Unhinged?". Vogue. Retrieved August 1, 2025.
- ^ McFall, Marni Rose (September 29, 2024). "How hot girls became the right's new obsession". Newsweek. Archived from the original on July 31, 2025. Retrieved August 1, 2025.
- ^ Levine, Nick (March 21, 2024). "Sydney Sweeney doesn't get why you're obsessed with her". NME. Archived from the original on July 31, 2025. Retrieved August 1, 2025.
- ^ Murray, Tom (March 21, 2024). "Sydney Sweeney comments on conservative politicisation of her appearance". The Independent. Archived from the original on July 31, 2025. Retrieved August 1, 2025.
- ^ a b ""The White Lotus" Star Simona Tabasco Joins Sydney Sweeney in Psychological Thriller "Immaculate"". Seventeen. February 21, 2023. Archived from the original on February 21, 2023. Retrieved March 12, 2023.
- ^ Davids, Bryan (March 18, 2024). "'Immaculate' Director Michael Mohan Had a Front Row Seat to the Rise of Sydney Sweeney". The Hollywood Reporter. Archived from the original on March 27, 2024. Retrieved March 18, 2024.
- ^ D'Addario, Daniel (March 18, 2024). "Sydney Sweeney on 'Immaculate,' a Rom-Com Reunion With Glen Powell and the 'Weird' Way People Talk About Her Body: 'They Believe I've Signed My Life Away'". Variety. Archived from the original on March 31, 2024. Retrieved April 5, 2024.
- ^ Wiseman, Andreas (October 30, 2023). "Vanessa Kirby & Sydney Sweeney Join Jude Law, Ana De Armas & Daniel Brühl In Ron Howard's Renamed Survival Thriller 'Eden' Ahead Of November Shoot; Hans Zimmer To Score For Imagine & AGC — AFM". Deadline Hollywood. Archived from the original on October 30, 2023. Retrieved October 31, 2023.
- ^ Hutchinson, Chase (September 8, 2024). "'Eden' Review: Sydney Sweeney Steals the Show in Ron Howard's Darkly Silly Historical Thriller". TheWrap. Archived from the original on July 21, 2025. Retrieved September 8, 2024.
- ^ a b Donnelly, Matt (March 8, 2023). "Julianne Moore, Sydney Sweeney Team for New Apple Feature From Mare of Easttown Creator Brad Ingelsby". Variety. Archived from the original on March 8, 2023. Retrieved March 8, 2023.
- ^ Ford, Rebecca (March 25, 2025). "In 'Echo Valley', Julianne Moore and Sydney Sweeney Test a Mother's Love". Vanity Fair. Archived from the original on July 17, 2025. Retrieved April 1, 2025.
- ^ D'Alessandro, Anthony. "Sydney Sweeney's 'Americana' Wasn't A Bomb, Rather A Niche Play: Understanding Indie Box Office Economics". Deadline. Retrieved August 19, 2025.
This brings us to the Sydney Sweeney-starring, originally Bron-financed Tony Tost-written-directed western, Americana, which the media has condemned as a flat-out bomb in its $500K opening at 1,100 theaters, particularly in the wake of the Euphoria star's controversial American Eagle jeans campaign.
- ^ D'Alessandro, Anthony (July 21, 2025). "TIFF Galas & Presentations: World Premieres 'Good Fortune', 'Nuremberg', Sydney Sweeney Pic 'Christy', Angelina Jolie 'Couture'; North American Debuts Guillermo del Toro's 'Frankenstein', Dwayne Johnson 'Smashing Machine'". Deadline Hollywood. Archived from the original on July 21, 2025. Retrieved July 21, 2025.
- ^ a b Wiseman, Andreas (May 8, 2024). "Sydney Sweeney Getting Into The Ring To Portray Trailblazing Boxer Christy Martin For Director David Michôd, Black Bear & Anonymous Content; Actress Is "Itching To Start Training" For Role – Cannes Market Hot Project". Deadline Hollywood. Archived from the original on May 8, 2024. Retrieved June 9, 2024.
- ^ a b "Exclusive: Sydney Sweeney Teases Cassie's "Wild Ride" On 'Euphoria' Season 3". Bustle. June 27, 2025. Archived from the original on July 19, 2025. Retrieved July 30, 2025.
- ^ a b Kroll, Justin (October 8, 2024). "Sydney Sweeney And Amanda Seyfried To Star In Lionsgate's Adaptation Of 'The Housemaid' With Paul Feig On Board To Direct". Deadline Hollywood. Archived from the original on January 4, 2025. Retrieved October 8, 2024.
- ^ Murphy, J. Kim (October 22, 2024). "Sydney Sweeney, David Jonsson in Talks to Play Kim Novak and Sammy Davis Jr. in Love Affair Drama Directed by Colman Domingo". Archived from the original on August 2, 2025. Retrieved July 30, 2025.
- ^ "Sydney Sweeney Is the New Face of Armani Fragrances". The Fashion Enthusiast. January 16, 2023. Archived from the original on January 6, 2024. Retrieved February 10, 2023.
- ^ "Laneige Picks Sydney Sweeney as Their First-Ever Global Ambassador". The Fashion Enthusiast. January 5, 2024. Archived from the original on January 6, 2024. Retrieved January 6, 2024.
- ^ "Sydney Sweeney's viral ads: A look at her biggest campaigns amid American Eagle buzz". The Express Tribune. August 1, 2025. Retrieved September 5, 2025.
- ^ "Sydney Sweeney's American Eagle ad controversy: How the actress built a $40 million empire from endorsements". The Economic Times. August 2, 2025. Archived from the original on September 11, 2025. Retrieved September 5, 2025.
- ^ "Sydney Sweeney's Fans Wanted Her Bath Water, Now They Can Buy It". The New York Times. May 30, 2025. Archived from the original on August 1, 2025. Retrieved August 4, 2025.
- ^ Venugopal, Aishwarya (July 24, 2025). "'Great Jeans': Sydney Sweeney campaign fuels American Eagle rally". Reuters. Retrieved July 29, 2025.
- ^ Hawkins, Eleanor (August 7, 2025). "American Eagle doubles down on controversial ad campaign". Axios. Retrieved August 19, 2025.
- ^ Kaufman, Anna (July 29, 2025). "Sydney Sweeney's American Eagle jeans ad sparks controversy: Here's why". USA Today. Archived from the original on August 4, 2025. Retrieved August 12, 2025.
With the lens lingering intimately on her figure, and the apparent sensual tone throughout the campaign, consumers were quick to point out what they saw as the regressive nature of the material. A blonde bombshell catering to the male gaze, they argued, was a quintessential symbol of a bygone era. (...) Even more concerning, critics argued, was the use of Sweeney as the archetype of "good genes." A conventionally attractive, white, thin, blonde woman with blue eyes being held up not just as the beauty ideal but as the pinnacle of good breeding bordered on eugenic thinking, they asserted, and contributed to the glorification of whiteness.
- ^ Mouriquand, David (July 29, 2025). "Explained: Why is Sydney Sweeney's American Eagle fashion ad being called 'tone-deaf' and 'Nazi'?". Euronews. Archived from the original on August 5, 2025. Retrieved August 10, 2025.
Indeed, critics have accused the ad of peddling "Nazi" propaganda, pointing out that the play on words with "great genes" has racist connotations and veers towards white supremacist ideals. Many have also highlighted that considering Sweeney is blue-eyed and blonde-haired, it echoes eugenic messaging.(...) Sayantani DasGupta, a professor of Narrative Medicine, has even analysed the ads in a viral TikTok post, showing how the American Eagle campaign is "imbued with eugenic messaging", which has seen the "forced sterilization and decrease of reproduction among undesirable communities" in the American South. The professor concluded the American Eagle advert is "contributing to and reinforcing this kind of anti-immigrant, anti-people of colour, pro-eugenic, political moment."
- ^ Yang, Angela (July 28, 2025). "American Eagle sparks backlash for touting Sydney Sweeney's 'great jeans'". NBC News. Retrieved August 19, 2025.
It's the latest controversy to highlight a growing cultural rift over perceived "wokeness" as conservative-leaning culture swings back into the mainstream. In recent years, those on the online right have often praised media that unapologetically upholds traditional white American beauty standards, especially when it doesn't come with any attempt to be inclusive.
- ^ Bensinger, Ken; Thompson, Stuard A. (August 7, 2025). "How the Right Shaped the Debate Over the Sydney Sweeney Ads". The New York Times. Archived from the original on August 7, 2025. Retrieved August 7, 2025.
[JD Vance's] comments joined a chorus of Republican and right-wing voices who argued that a new American Eagle ad campaign with Ms. Sweeney, one of Hollywood's top young stars, had stoked left-wing outrage over its slogan: "Sydney Sweeney has great jeans." They claimed that progressives were up in arms over the intentional double-entendre with the word "genes," suggesting it was winking at eugenics or white supremacy. In reality, most progressives weren't worked up much at all. (...) Criticism of the ad campaign had come almost entirely from a smattering of accounts with relatively few followers, according to an analysis of social media data by The New York Times. Conversation about the ad did not escalate online or in traditional media until days later, after right-leaning influencers, broadcasters and politicians began criticizing what they described as a wave of progressive outrage.
- ^ Holland, Hannah (July 29, 2025). "Sydney Sweeney's ad shows an unbridled cultural shift toward whiteness". MSNBC. Retrieved September 6, 2025.
The backlash has been swift and fierce, and some of it, at least, if you ask me, is fair. The internet has been quick to condemn the advertisement as noninclusive at best and as overtly promoting "white supremacy" and "Nazi propaganda" at worst. (...) Together, the campaign feels regressive and not retro, offensive and not cheeky. The advertisement, the choice of Sweeney as the sole face in it and the internet's reaction reflect an unbridled cultural shift toward whiteness, conservatism and capitalist exploitation. Sweeney is both a symptom and a participant. (...) It isn't just that far-right ideology is proliferating on the fringe; our entire cultural ethos has moved further right, allowing for this sort of content.
- ^ Mac Donnell, Chloe (August 1, 2025). "Born in the USA: Is American Eagle really using whiteness to sell jeans?". The Guardian. ISSN 0261-3077. Retrieved August 7, 2025.
According to Sophie Gilbert, a staff writer at the Atlantic and author of the book Girl on Girl which explores how pop culture is shaped by misogyny: "The slogan 'Sydney Sweeney has good jeans' obviously winks at the obsession with eugenics that's so prevalent among the modern right." Dr Sarah Cefai, a senior lecturer in gender and cultural studies at Goldsmiths, University of London, agrees. "Honestly, what were they thinking, that a white supremacist fantasy has permission to be aired so conspicuously?"
- ^ Andrew, Scottie; Asmelash, Leah; Kaur, Harmeet (August 2, 2025). "We asked experts to explain the Sydney Sweeney jeans drama". CNN. Retrieved August 3, 2025.
Many felt that the ad was playing into this dark, not-very-concealed conversation about genetics in America. "This is intentional. This is pointed, and you're calling out to the consumers that you hope to attract here," said Cheryl Overton, a long-time brand strategist and communications executive. "If American Eagle is really out there trying to target Americans to the right or to the far right, so be it. If that's who the product is designed for now, that is their right as a company to do that. But you have to know that folks are educated, folks are nuanced, and folks are willing to call brands out."
- ^ McClintock, Pamela (August 17, 2025). "Box Office: 'Weapons' Slays 'Nobody 2' With $25M, Sydney Sweeney's 'Americana' Drops $500K Bomb". The Hollywood Reporter. Archived from the original on August 19, 2025. Retrieved August 19, 2025.
Americana, directed by Tony Tost, opens in the wake of a media firestorm engulfing Sweeney after American Eagle dropped its "Sydney Has Great Jeans" campaign July 23.
- ^ Spangler, Todd (September 3, 2025). "American Eagle Credits Controversial Sydney Sweeney 'Great Jeans' Campaign With Boosting Sales and Brand Awareness". Variety. Archived from the original on September 3, 2025. Retrieved September 4, 2025.
- ^ "Who Is Sydney Sweeney's Fiancé? All About Jonathan Davino". The Fashion Enthusiast. January 1, 2023. Archived from the original on January 2, 2024. Retrieved January 2, 2024.
- ^ "Sydney Sweeney is the moment". Glamour UK. December 19, 2023. Archived from the original on December 20, 2023. Retrieved December 20, 2023.
- ^ a b "Who Is Sydney Sweeney's Fiancé? All About Jonathan Davino". Peoplemag. Archived from the original on April 15, 2024. Retrieved April 17, 2024.
- ^ "Sydney Sweeney 'calls off wedding' after 'major issues' with fiancé". The Independent. March 28, 2025. Archived from the original on March 28, 2025. Retrieved March 29, 2025.
- ^ "Sydney Sweeney and fiancé Jonathan Davino break up after nearly 7 years: Why she called off wedding". Page Six. April 2025. Archived from the original on April 1, 2025. Retrieved April 2, 2025.
- ^ McElmeel, Chris (July 30, 2025). "It's Gearhead Euphoria In Sydney Sweeney's Garage". HotCars. Archived from the original on August 1, 2025. Retrieved August 4, 2025.
- ^ "Inside Euphoria star Sydney Sweeney's love of classic cars". South China Morning Post. June 11, 2024. Retrieved August 4, 2025.
- ^ Ottley, Stephen (January 31, 2024). "Meet the Hollywood star who loves cars". torquecafe.com. Archived from the original on April 13, 2025. Retrieved October 29, 2024.
- ^ a b Gunther, Erik (June 6, 2024). "Sydney Sweeney Buys a $13.5M Retreat in the Florida Keys". Realtor.com. Archived from the original on August 2, 2025. Retrieved August 2, 2025.
- ^ Lloyd, Kate (April 3, 2024). "Why is the discourse around Sydney Sweeney's breasts so unhinged?". Vogue India. Retrieved October 7, 2025.
- ^ "Megyn Kelly says Sydney Sweeney's 'enormous breasts' scored her an invite to Jeff Bezos, Lauren Sánchez's wedding". Page Six via Yahoo Entertainment. July 2, 2025. Retrieved October 7, 2025.
- ^ "Sydney Sweeney Says She Finds It 'Powerful' to Act While Nude: 'I Don't Get Nervous'". People.com. Retrieved October 7, 2025.
- ^ Mussen, Maddy (October 6, 2025). "Sydney Sweeney: one of the most controversial stars in Hollywood?". The Standard. Retrieved October 7, 2025.
- ^ "Sydney Sweeney 'practically begged' SNL cast to 'make jokes about my boobs'". The Independent. September 29, 2024. Retrieved October 7, 2025.
- ^ "Sydney Sweeney's obscure movie debut is streaming for free on Tubi". Slashfilm. August 24, 2025. Archived from the original on August 24, 2025. Retrieved September 3, 2025.
- ^ "Pre-Production Video Diary for John Carpenter's 'The Ward'". BloodyDisgusting. November 4, 2009. Archived from the original on June 27, 2018. Retrieved September 6, 2025.
- ^ Wiseman, Andreas (October 30, 2023). "Vanessa Kirby & Sydney Sweeney Join Jude Law, Ana De Armas & Daniel Brühl In Ron Howard's Renamed Survival Thriller Eden Ahead Of November Shoot; Hans Zimmer To Score For Imagine & AGC — AFM". Deadline Hollywood. Archived from the original on October 30, 2023. Retrieved October 30, 2023.
- ^ Kuperinsky, Amy (June 1, 2023). "Echo Valley' thriller starring Julianne Moore filming in Hunterdon County". Leigh Valley Live. Archived from the original on June 4, 2023. Retrieved June 3, 2023.
- ^ Sydney Sweeney You Might Think I'm The Devil ... But These Jeans Were Made for Prada!!!
- ^ Ehrlich, Brenna (July 20, 2021). "Stephen King Gets into the Podcast Game With a Series Based on 'Night Shift'". Rolling Stone. Archived from the original on April 11, 2023. Retrieved July 21, 2021.
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- ^ "Dublin film critics pick their movies and performances of 2023". RTÉ. December 18, 2023. Archived from the original on April 26, 2025. Retrieved August 5, 2025.
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- ^ Dunn, Jack (March 28, 2024). "Michelle Obama, Selena Gomez and Sydney Sweeney to be Honored at 49th Annual Gracie Awards". Variety. Archived from the original on March 28, 2024. Retrieved August 5, 2025.
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External links
[edit]Sydney Sweeney
View on GrokipediaEarly life
Family and upbringing
Sydney Bernice Sweeney was born on September 12, 1997, in Spokane, Washington.[4] She is the daughter of Steven Sweeney, a hospitality worker, and Lisa Sweeney, a former criminal defense attorney who left her profession to raise her children.[9] Sweeney has a younger brother, Trent Sweeney (born c. 2001), who attended Gonzaga University before enlisting in the United States Air Force in April 2020. He has served in munitions roles since around 2020, including with the 48th Munitions Squadron, where personnel are commonly known as "ammo troops." He was promoted to staff sergeant in August 2025 and, as of March 2026, is deployed overseas.[10] After her birth, the family relocated to a rural area near the Washington-Idaho border, where she was raised.[10] She lived on the South Hill for much of her childhood and attended Saint George's private school in north Spokane through much of middle school.[11] From ages 12 to 19, Sweeney trained in grappling, kickboxing, and MMA at the Gokor Hayastan academy in North Hollywood, the same gym where Ronda Rousey trained under coach Gokor Chivichyan. She has stated that her senseis were the same as Rousey's and that she was often the only girl in her classes. At age 18, she entered a grappling competition against all men in a higher weight class and took first place. During high school, she participated in the robotics team, mathematics club, and soccer team.[12] In 2013, when she was 16, her parents had to sell their home in Washington.[13] By 2016 Sweeney’s parents had filed for bankruptcy and divorce.[9] Sweeney graduated as valedictorian of her class from Brighton Hall School in Burbank, California.[13] During high school, Sweeney taught herself Russian and became fluent in Spanish, influenced by her father's residence in Mexico.Entry into acting
Sweeney first demonstrated a serious commitment to acting at age 12, when she compiled a five-year business plan in a PowerPoint presentation to persuade her parents to support her professional ambitions in the field.[14] This document outlined specific steps, including acting classes, local auditions, and relocation for broader opportunities, reflecting her strategic approach amid familial financial constraints.[15] Prior to any full-time relocation, she secured her screen debut in the independent horror-comedy film ZMD: Zombies of Mass Destruction, filmed in Washington state and released in 2010, where she appeared at age 11.[16] Her family initially facilitated early opportunities through long-distance efforts, such as 20-hour drives from Spokane to Los Angeles for auditions, allowing her to build initial credits like a guest appearance on the television series Heroes in 2009.[17] To access more consistent professional prospects, Sweeney's family moved from Spokane, Washington, to Los Angeles in 2010, when she was 13.[3] This relocation enabled regular attendance at casting calls and classes, marking her transition from sporadic regional work to the competitive Hollywood ecosystem, though early years involved financial hardship and limited roles.[18] Subsequent guest spots on shows like Criminal Minds (2009) and 90210 (2010) followed, providing foundational experience in television.[5]Career
Early roles (2009–2018)
Sweeney began her acting career with guest appearances on established television series. In 2009, she debuted on Heroes as Annie March in the episode "1961".[19] Later that year, she appeared on Criminal Minds as Beth Sherman in the episode "The Big Wheel".[19] These early roles were minor, consisting of brief scenes that showcased her as a young supporting character.[3] In 2010, Sweeney secured additional television guest spots, including three episodes of 90210 as Girl, a troubled teen, and a high school student on Pretty Little Liars.[19] She made her feature film debut that year in the low-budget horror comedy ZMD: Zombies of Mass Destruction, portraying Lisa, a character transformed into a zombie amid a viral outbreak on a fictional island.[20] The film, directed by John Hyams, received limited release and critical attention primarily for its satirical take on post-9/11 themes rather than production values.[20] Sweeney's mid-2010s work included sporadic television cameos and independent films. In 2014, she played surgical intern Erin Weaver on Grey's Anatomy in season 11, episode 6, "Don't Let's Start", appearing in a single scene involving a patient's family.[21] Film credits during this period encompassed Spiders (2013) as Emily, a role in a creature-feature about giant arachnids; The Martial Arts Kid (2015) as Julia; and Stolen from Suburbia (2015) as Emma Hudson, typically in supporting capacities within direct-to-video or festival-level projects.[22] From 2017 to 2018, her opportunities shifted toward more substantial television parts. She portrayed Haley Caren in the web series In the Vault (2017).[2] In The Handmaid's Tale season 2 (2018), Sweeney played Eden Spencer, a young wife in the dystopian regime who faces execution for perceived adultery.[23] She landed lead roles in Everything Sucks! (Netflix, 2018) as Emaline Addario, a rebellious high schooler in a 1990s coming-of-age story, and as Alice in flashbacks for the HBO miniseries Sharp Objects (2018).[24] Film work included Along Came the Devil (2018) as Ashley, a possessed teen, and a minor part in Under the Silver Lake (2018).[22] These roles marked a transition from bit parts to characters with narrative arcs, though still within ensemble or limited-series formats.[3]Breakthrough and establishment (2019–2022)
Sweeney's breakthrough occurred in 2019 with her role as Cassie Howard in HBO's Euphoria, which premiered on June 16, 2019.[25] In the series, she portrayed a high school student facing challenges in relationships amid rumors regarding her sexual history.[26] The performance garnered attention for its depiction of vulnerability and emotional complexity, marking a shift from supporting roles to more central characters.[27] That same year, she appeared in Quentin Tarantino's Once Upon a Time in Hollywood, released on July 26, 2019, playing Snake, a member of the Manson Family in a brief but notable scene.[28] In 2020, Sweeney starred as Juliet in the supernatural horror film Nocturne, directed by Zu Quirke and released on Amazon Prime Video on October 13, 2020.[29] The role involved a competitive pianist descending into obsession after acquiring a mysterious notebook, earning praise for her portrayal of psychological unraveling.[30] This led into 2021 projects, including a supporting role as Olivia Mossbacher in the first season of HBO's anthology series The White Lotus, which premiered on July 11, 2021.[31] She also took a lead role as Pippa in the erotic thriller The Voyeurs, directed by Michael Mohan and released on Amazon Prime Video on September 10, 2021, where her character becomes entangled in voyeurism and obsession with neighbors' lives.[32] The second season of Euphoria aired starting January 9, 2022, further solidifying her status with intensified storylines for Cassie Howard.[25] Sweeney's performance earned her first Primetime Emmy Award nomination for Outstanding Supporting Actress in a Drama Series, announced on July 12, 2022.[33] This period transitioned her from emerging talent to established actress, with leading roles in streaming thrillers and critical television acclaim.Recent developments (2023–present)
Sweeney achieved a major commercial milestone in 2023 with the romantic comedy Anyone But You, directed by Will Gluck, in which she starred as Bea alongside Glen Powell's Ben; the film, produced on a $25 million budget, grossed $220.3 million worldwide, revitalizing interest in the genre through word-of-mouth and social media buzz. In the same year, she appeared in the biographical drama Reality, portraying a supporting role in the dramatization of Reality Winner's interrogation.[34] Transitioning to diverse genres in 2024, Sweeney took on the role of Julia Cornwall, a precursor to Spider-Woman, in Sony's superhero film Madame Web, directed by S. J. Clarkson; despite a reported production budget of $80–100 million, it earned only $100.5 million globally, resulting in substantial financial losses for the studio after marketing costs. Later that year, she produced and led the cast of the religious horror film Immaculate as Cecilia, a novice nun facing supernatural pregnancy; made on a budget under $10 million, it opened to $5.3 million domestically—Neon's strongest debut for an original horror—and ultimately grossed approximately $35 million worldwide, yielding profitability. In 2025, Sweeney's thriller Americana, where she played Penny Jo Poplin, debuted to $500,000 domestically across 1,123 theaters, failing to recoup its costs and marking an early-year disappointment amid competition from established franchises. Her survival horror Eden, co-starring with Ana de Armas, underperformed with approximately $2.5 million worldwide. The Christy Martin biopic, emphasizing her physical transformation, grossed around $2 million worldwide, contributing to a series of box office setbacks. However, her late-2025 release The Housemaid (December 19, 2025), a thriller she led, was a major success, grossing approximately $350 million worldwide ($123.7 million domestic, $226.3 million international) on a $35 million budget, becoming her highest-grossing film.[35] These releases highlighted Sweeney's expansion into producing and genre experimentation, though with variable commercial outcomes influenced by market saturation and release timing. As of February 9, 2026, no significant 2026 theatrical releases or flops are reported for her.Major projects
Beyond theatrical releases, Sweeney reprised her role as Cassie Howard in the third season of HBO's Euphoria, with production delayed by strikes and scheduling, commencing in early 2025 and anticipated premiere in 2026.[2][36] She also featured in the music video for The Rolling Stones' "Angry" in 2023, directed by Lana Wilson.[2] Upcoming commitments include a reboot of Barbarella, signaling continued genre versatility.[37]Box office performance
Sweeney's post-2022 projects exhibited stark contrasts: Anyone But You exceeded expectations with a sevenfold return on investment, driven by audience appeal over critical reception (53% on Rotten Tomatoes).[38] In contrast, Madame Web bombed relative to its scale, underperforming due to poor reviews (10% critics score) and audience fatigue with Sony's Spider-Man Universe spin-offs.[39] Immaculate succeeded modestly in the horror niche, benefiting from low costs and targeted marketing, while 2025's Americana, Eden, and Christy faltered with minimal earnings, attributed to limited appeal and suboptimal release strategies amid blockbuster dominance. The Housemaid marked a turnaround, achieving the highest gross of her career through strong audience reception. Overall, her draw has proven strongest in mid-budget, audience-driven fare rather than high-stakes franchises.[35][40]| Film | Release Year | Budget (est.) | Domestic Gross | Worldwide Gross |
|---|---|---|---|---|
| Anyone But You | 2023 | $25 million | $88.3 million | $220.3 million [41] |
| Madame Web | 2024 | $80–100 million | $43.8 million | $100.5 million [42] |
| Immaculate | 2024 | Under $10 million | $15.7 million | ~$35 million [43] |
| Americana | 2025 | Low | Low | Low [35] |
| Eden | 2025 | N/A | Low | ~$2.5 million [35] |
| Christy | 2025 | N/A | ~$1.3 million open | ~$2 million [35] |
| The Housemaid | 2025 | $35 million | $123.7 million | $350 million [35] |
Upcoming projects
Sweeney stars as boxer Christy Martin in the biographical drama Christy, directed by David Michôd, which chronicles Martin's rise to prominence in the 1990s amid personal and professional challenges, including an abusive marriage.[44] The film premiered at the Toronto International Film Festival in September 2025 and is scheduled for wide theatrical release on November 7, 2025, distributed by Black Bear Pictures.[44] [45] In The Housemaid, an adaptation of Freida McFadden's thriller novel, Sweeney portrays Millie, a young woman hired as a housemaid for a wealthy family who discovers unsettling secrets about her employers. Co-starring Amanda Seyfried as the family's matriarch Nina, the Lionsgate production was set for theatrical release on December 19, 2025. Following the first film's box office success, recent reports as of March 2026 indicate Sweeney reprising her role as Millie in the sequel The Housemaid's Secret, with Kirsten Dunst joining the cast, directed by Paul Feig, and production expected to start later in 2026. Sweeney will reprise her role as Cassie Howard in the third season of HBO's Euphoria, anticipated for a spring 2026 premiere following a multi-year production delay.[46] The season incorporates a time jump, exploring the characters' post-high school lives, with filming underway since early 2025.[47] [48] Other projects in various stages of development include a live-action adaptation of Barbarella, where Sweeney is attached to star, though no release date has been confirmed, and an untitled Gundam film in pre-production.[2] In January 2026, Sweeney was announced to star as Undine Spragg and serve as producer in a film adaptation of Edith Wharton's novel The Custom of the Country, directed by Josie Rourke for Studiocanal and Rabbit’s Foot Films. Principal photography began in early 2026 following the announcement. Rumors also circulated in early 2026 regarding Sweeney's potential involvement in The Devil Wears Prada 2, a sequel tentatively scheduled for May 2026, though this remains unconfirmed.Business ventures and endorsements
Key partnerships
Sydney Sweeney established a prominent partnership with American Eagle Outfitters in July 2025, launching the "Sydney Sweeney Has Great Jeans" campaign to promote the brand's denim line targeted at Generation Z consumers.[49] The initiative featured Sweeney in advertisements emphasizing comfort and fit, resulting in record-breaking sales for the retailer, with the associated collection selling out rapidly and contributing to a significant surge in American Eagle's stock price.[50][51] On February 9, 2026, Sweeney rang the opening bell at the New York Stock Exchange (NYSE) alongside American Eagle's CEO Jay Schottenstein, wearing jeans and a light blue denim jacket as a promotional nod to the "Sydney Sweeney Has Great Jeans" campaign.[52] In the beauty sector, Sweeney serves as the first global brand ambassador for Laneige, a Korean skincare company, with the partnership announced in January 2024 and subsequently expanded.[53] She has featured in campaigns for products like the Water Bank Collection and Bouncy & Firm serum, and collaborated on limited-edition items such as the Rainbow Sherbet Lip Sleeping Mask, co-developed with Baskin-Robbins in July 2025, drawing from her personal affinity for the ice cream flavor.[54][55] Additional key collaborations include endorsements with luxury fashion house Miu Miu, appearing in their campaigns since 2022, and beauty brands Armani Beauty and Kérastase for haircare promotions.[56] She has also partnered with lifestyle brands like Hey Dude shoes and Parade lingerie, expanding her portfolio across apparel, cosmetics, and consumer goods.[57] Sweeney founded and launched SYRN, a lingerie brand, on January 28, 2026. The brand offers inclusive sizing across 44 bra sizes (30B to 42DDD) and is organized around four collections: Seductress (bold lace-trimmed bras, thongs, bodysuits, garters), Romantic (sheer teddies and coordinating pieces), Playful (loungewear-inspired items), and Comfy (comfort-focused basics). Most items are priced under $100, with examples including bras at $89, thongs at $19, and higher-end pieces like corsets at $269. SYRN emphasizes comfort, self-expression, and fit solutions inspired by Sweeney's personal experiences. In a Cosmopolitan cover interview published January 29, 2026, Sweeney discussed the brand's development and her vision for it. Following the launch, she promoted SYRN through public appearances in New York City outfits incorporating the line's pieces, contributing to early buzz around the brand in February 2026.[58][59][60][61] These deals have collectively bolstered her commercial influence, with reports estimating her endorsement empire at $40 million by mid-2025.[57]Impact on career
Sweeney's endorsement deals, including high-profile partnerships with brands such as American Eagle, Miu Miu, Armani Beauty, and Laneige, have substantially diversified her income streams beyond acting, contributing an estimated $7.5 million annually to her finances as of 2025.[62] These ventures have elevated her net worth to approximately $40 million, providing financial independence that enables selective project choices and reduces reliance on traditional Hollywood roles.[62] [63] The 2025 American Eagle "Great Jeans" campaign, featuring Sweeney prominently, generated over 40 billion impressions and drove a surge in sales, with signature jeans selling out within a week and adding more than 700,000 new customers to the brand.[64] [65] This commercial success enhanced her marketability, correlating with higher acting paychecks, such as a reported $7.5 million for an upcoming role, positioning her among top-earning actresses in her age group.[66] Despite backlash over the ad's phrasing, which sparked partisan divides and temporary foot traffic dips, the overall exposure reinforced her brand resilience without derailing professional momentum.[67] [68] Earlier collaborations, like the 2022 Miu Miu bag campaign, capitalized on her rising visibility from Euphoria and The White Lotus, fostering "super high visibility" in luxury fashion circles and opening doors to additional endorsements with Samsung and Kérastase.[69] These partnerships have strategically amplified her public persona, blending entertainment with commercial appeal to sustain career longevity amid Hollywood's volatility.[70] Sweeney has actively managed these decisions independently, leveraging her 20 million Instagram followers to negotiate deals that align with her image, further solidifying her transition from breakout star to multifaceted entrepreneur.[71] [72]Public image and controversies
Media portrayal and cultural impact
Media coverage of Sydney Sweeney frequently emphasizes her physical appearance, often framing her as a symbol of conventional feminine beauty, which has led to both admiration and criticism. Sweeney has addressed the sexualization of her body in multiple interviews, noting that people often reduce her to physical attributes like her breasts and focus on her body rather than her acting talent. In roles such as Cassie Howard in Euphoria, her nude scenes drew significant attention, contributing to discussions on objectification in entertainment. While there are no official or real nude photos of Sweeney published in Playboy, GQ, or Vanity Fair, and no magazine spreads in these publications feature her nude or topless, she did pose completely nude, covered only in gold body paint, for W Magazine's 2026 Best Performances issue portfolio.[73][74] During her Saturday Night Live hosting debut on March 2, 2024, Sweeney addressed online rumors about her attractiveness and alleged affairs, joking about expectations tied to her looks, which some production staff found risky but she embraced for its self-aware humor.[75] Some online discussions on platforms like Twitter/X and Reddit have described Sweeney as the "most manufactured person," critiquing her image and success as highly curated and industry-produced rather than organic. This portrayal has positioned her as a counterpoint to industry norms, with Sweeney herself critiquing Hollywood's insincere "women empowering other women" rhetoric in a November 2024 Vanity Fair interview, stating it is "fake" and that female colleagues have undermined her career prospects due to jealousy over her success and appearance.[76] Sweeney's cultural impact manifests in broader debates over beauty standards, feminism, and political polarization, particularly evident in the backlash to her July 2025 American Eagle Outfitters campaign featuring the tagline "Sydney Sweeney has great jeans," a pun on "great genes" that some outlets linked to eugenics and white supremacy due to her blonde, blue-eyed image.[77] Initial criticism was limited, but right-wing commentators amplified it as evidence of "woke" overreach against traditional attractiveness, boosting the ad's visibility and sales while highlighting divisions in cultural discourse.[78] This episode, alongside her public rejections of performative feminism—such as calling out attacks from self-proclaimed feminists—has cast her as a flashpoint in backlash against progressive beauty mandates, with supporters viewing her unapologetic femininity as empowering and detractors as regressive.[79] Her comments on industry hypocrisy, including producers advising her to suppress her sex appeal, underscore causal tensions between market-driven appeal and ideological conformity in Hollywood.[80] Overall, Sweeney's prominence reflects empirical resistance to homogenized narratives, evidenced by heightened engagement metrics during controversies that favor authentic representation over curated equity.[81] Women's opinions on Sydney Sweeney are mixed and polarized. Some admire her beauty, talent, and unapologetic femininity, while others criticize her for emphasizing physical appearance, perceived objectification, or misalignment with certain feminist ideals. Sweeney has stated that much of the criticism she receives comes primarily from women.[82] Online discussions on platforms like Reddit and Threads reflect debates about envy, her personality, and Hollywood dynamics. Polls indicate most Americans are neutral or favorable toward her overall, with men expressing more favorable views than women.[83]Specific controversies
![American Eagle "Sydney Sweeney Has Great Jeans" advertisement campaign in-store.jpg][float-right] In August 2022, photos surfaced from Sydney Sweeney's mother's 60th birthday party, showing guests wearing "Make Sixty Great Again" hats, a parody of the "Make America Great Again" slogan associated with Donald Trump. The images, posted by Sweeney's brother, prompted backlash on social media accusing the family of political affiliation with Trump supporters, despite the themed nature of the event. Sweeney addressed the controversy in August 2023, stating there were "many misinterpretations" and clarifying it was not an endorsement of political views.[84][85] In December 2023, Sweeney appeared in The Rolling Stones' music video for "Angry," wearing a revealing outfit that drew criticism from some outlets and commentators for objectifying her. Sweeney rejected these claims in interviews, emphasizing she selected the outfit herself and felt empowered, stating, "I felt hot."[86][87] In November 2024, Sweeney described Hollywood's narrative of "women empowering other women" as "fake" in a Vanity Fair interview, citing personal experiences of exclusion and competition among female executives and producers. The remarks elicited backlash from some industry figures and media, who viewed them as undermining feminist solidarity in the entertainment sector, though supporters argued they reflected observable competitive dynamics.[88] In May 2025, Sweeney collaborated with Dr. Squatch on a limited-edition soap bar infused with her bathwater, marketed with sensual imagery that sparked online criticism labeling it a gimmick and accusing it of promoting objectification. Sweeney defended the product in August 2025, noting that backlash primarily came from women, while male consumers embraced similar novelty items tied to her co-stars, such as Jacob Elordi's bathwater candle.[89][90] The most prominent controversy arose in July-August 2025 from Sweeney's American Eagle Outfitters campaign featuring the slogan "Sydney Sweeney Has Great Jeans," a pun on "genes" highlighting her physique in form-fitting denim. Progressive commentators and outlets, including NPR and The Guardian, criticized the ads for hypersexualization, promoting eugenics through genetic superiority implications, and reinforcing white beauty standards amid declining DEI initiatives. The backlash intensified after public records revealed Sweeney's Republican voter registration in Florida on June 14, 2024, prompting accusations of alignment with conservative politics; former President Trump publicly praised her amid the uproar. Defenders, including some conservative voices, dismissed the outrage as exaggerated cultural overreach against traditional femininity. American Eagle's stock rose during the period, unaffected by the criticism.[77][91][92] In March 2026, Sweeney shared an Instagram Story featuring a screenshot of a FaceTime call with her younger brother Trent, a U.S. Air Force staff sergeant deployed overseas amid U.S. military involvement in the Iran conflict. She captioned it: “Receiving calls from my bro always make me happy when he’s deployed. Thinking of all our boys and girls overseas and sending my love! Thank you for your service :)”. The post, a personal tribute and general support for troops, drew online backlash from some users who accused her of promoting militarism or government narratives. Criticism escalated into antisemitic comments linking the post to her reported relationship with Jewish producer Scooter Braun, with examples including threats like “Her brother is going to die for Israel,” “I can’t wait for him to be taken captive,” and “He’ll be dead in two weeks for the Jews.” The incident highlighted ongoing polarization around Sweeney's public expressions of patriotism and family support, amplified across social media and reported by outlets covering antisemitism and celebrity controversies.Responses and defenses
In August 2022, Sweeney addressed online backlash over photographs from her mother's 60th birthday celebration, which featured attendees wearing apparel supporting Donald Trump, by posting on Instagram that the event was "an innocent celebration" misconstrued as a political statement and urging critics to "stop making assumptions about me and my family," describing the scrutiny as "truly disrespectful."[93][94] She reiterated this defense in August 2023 amid renewed social media discussion, emphasizing the non-political intent behind family gatherings and rejecting attempts to politicize her personal life.[84] During her March 2024 hosting stint on Saturday Night Live, Sweeney incorporated self-deprecating humor in her monologue about the family photos, joking, "You guys, this is wild," while waving to the audience, thereby diffusing criticism through satire rather than evasion.[95] In response to accusations of excessive objectification via body-focused sketches, SNL cast member Bowen Yang stated that Sweeney had "practically begged" writers to include jokes about her physique, indicating her proactive embrace of such material to reclaim narrative control.[96][97] In November 2024, Sweeney criticized Hollywood's professed culture of female solidarity as "fake" in a Vanity Fair interview, asserting that "none of it's happening" and expressing disappointment at women "tearing other women down," particularly citing instances where established actresses undermined emerging talent like herself.[76][80] She attributed much online vitriol, including toward her promotional ventures, to female critics who invoke misogyny to deflect substantive disagreement, as evidenced by her August 2025 comments on the backlash to a soap product marketed as scented like her bathwater, where she noted that "women love to scream misogyny" while men purchased it enthusiastically, contrasting it with hypothetical enthusiasm for similar items tied to male co-stars like Jacob Elordi.[98] Sweeney's responses have drawn external support, such as comedian Matt Rife's August 2025 defense against criticism of her American Eagle jeans advertisement, where he argued the outrage stemmed from manufactured controversy rather than genuine offense.[99] Similarly, American Eagle CEO Jay Schottenstein in October 2025 rejected fears of backlash as untenable, affirming the campaign's value despite polarized reactions.[100] In response to the backlash surrounding her July 2025 American Eagle Outfitters campaign, Sweeney addressed the controversy in multiple interviews. In a December 2025 People interview, she stated: "I was honestly surprised by the reaction. I did it because I love the jeans and love the brand. I don’t support the views some people chose to connect to the campaign. Many have assigned motives and labels to me that just aren’t true." She added that she is "always trying to bring people together" and is "against hate and divisiveness," noting that her previous silence "has only widened the divide, not closed it."[101] In a November 2025 GQ interview, she downplayed the issue casually: "I did a jean ad. I mean, the reaction definitely was a surprise, but I love jeans. All I wear are jeans."[102] Fan reactions to these responses were deeply divided along cultural and political lines. Supportive fans and commentators praised her for not issuing a full apology or "bowing down" to critics, describing her explanation as "perfect," "refreshing," and making them "like her more," with some calling her an "American icon" for standing firm against perceived overreach. On platforms like X and Reddit, defenders argued the outrage was manufactured and that her focus on unity was mature. Critics, however, found her tone nonchalant, dismissive, or tone-deaf, accusing her of minimizing concerns related to the ad's implications and broader labels (e.g., political associations). Some described her "I did a jean ad" remark as "insane" or evidence of being out of touch, with calls for more direct accountability. This polarization mirrored the initial campaign backlash, amplifying debates rather than resolving them. In a January 29, 2026, Cosmopolitan cover interview, Sweeney addressed controversies including the American Eagle ad and the "MAGA Barbie" label, reiterating her non-political stance and emphasizing her focus on career and personal empowerment amid cultural backlash.[60]Personal life
Relationships and engagements
Sydney Sweeney began dating businessman and film producer Jonathan Davino in 2018, with the pair first photographed together at a Chicago restaurant that year.[103] They maintained a low public profile throughout their relationship, with Sweeney describing Davino as supportive of her career in a 2022 interview.[104] The couple became engaged in March 2022, after four years together, though Sweeney rarely discussed the relationship publicly to preserve privacy.[105] Sweeney and Davino's engagement ended in March 2025, following seven years as a couple, with reports citing differing priorities amid her rising fame.[106] In a May 2025 interview with The Times, Sweeney confirmed the split, stating she was "single" and focusing on personal growth, while expressing no bitterness toward Davino.[107] In a January 2026 cover interview with Cosmopolitan, she reflected on the relationship, noting its seven-and-a-half-year duration and her commitment to privacy, as she rarely discussed it publicly, and stated she is now navigating love in the public eye while figuring it out in her 20s.[60] Post-breakup sightings, including Davino with other women in October 2025, underscored the finality of their separation.[108] Following the breakup, Sweeney began dating music executive Scooter Braun around September 2025. As of February 18, 2026, Braun is her current romantic partner, with their relationship described as serious but kept relatively low-key. Recent sightings include holding hands during a stroll in Los Angeles on February 12, 2026, a karaoke night in Ventura, and a lunch date in Santa Barbara on February 18, 2026, featuring affectionate behavior such as sitting on his lap.[109][110] Earlier rumors during 2023's Anyone But You promotion involved co-star Glen Powell, fueled by on-set chemistry and public interactions, but both denied any romance, attributing speculation to promotional strategy.[111] Sweeney has historically prioritized privacy in her personal life, avoiding detailed commentary on romantic entanglements beyond confirmed facts.[112] By early March 2026, additional reports indicated that Sweeney and Braun had progressed to living together full-time in Los Angeles. Sources described their romance as "serious" and "committed," with one insider noting that Braun had begun referring to Sweeney as his "wife" in private contexts, though the couple is not married. These developments affirm the ongoing and deepening nature of the relationship amid continued media interest and public sightings through March 2026. No subsequent breakup has been reported as of late March 2026.Philanthropy and interests
Sweeney has engaged in limited but targeted philanthropic efforts, primarily focused on local community support and mental health initiatives. In December 2020, she donated $12,000 to a Spokane, Washington-based program that funded meals from 12 local restaurants distributed to 12 homeless shelters, leveraging her ties to her hometown.[113] In July 2025, as part of her endorsement partnership with American Eagle Outfitters, she promoted "The Sydney Jean," a limited-edition item where 100% of the purchase price was donated to Crisis Text Line, a nonprofit providing free, 24/7 mental health crisis support via text.[49] Sweeney's personal interests emphasize physical activity and hands-on pursuits. She has described enjoying a range of sports, including soccer—naming Cristiano Ronaldo as her favorite footballer, stating during a March 2026 visit to Sporting Lisbon's stadium: "Cristiano Ronaldo is my favorite footballer. I'm a competitive person and if I were a footballer, he would be my inspiration."[114]—football, skiing, baseball, golf, and water skiing, often sharing related activities on social media.[16] [115] Additionally, she pursues mechanics as a hobby, restoring vintage cars such as a 1969 Ford Mustang and a Chevrolet truck, which she has documented publicly.[116] Sweeney also practices mixed martial arts for fitness and self-defense, crediting it with building her discipline and physical resilience.[117] Sweeney is an avid fan of mixed martial arts and has named Ronda Rousey as her all-time favorite UFC fighter for her role in elevating women's MMA. In April 2025, during a video conversation with Nelk Boys co-founder Kyle Forgeard, Sweeney revealed that she had met Rousey and gone to lunch with her, describing the experience as "fucking crazy." Sweeney maintains a slim, curvy physique with an hourglass figure, reported measurements of 36-24-36 inches, a height of 5 feet 3 inches, and weight around 119 pounds; she typically wears size 23 jeans and is not considered fat or plus-size.[118][119][120] For a role in the 2025 biopic Christy about boxer Christy Martin, she temporarily gained over 30 pounds before returning to her baseline build.[121][122] Other hobbies include decorating and building projects, reflecting a preference for creative, constructive endeavors.[123] She also speaks some Russian and Spanish, contributing to her multilingual capabilities alongside her other interests.[6]Artistic output
Film roles
Sweeney debuted in feature films with minor roles in low-budget productions, including the horror film Along Came the Devil (2018), where she played Ashley, a young woman possessed by demonic forces after a traumatic event. That year, she also appeared briefly as a shooting star performer in the neo-noir thriller Under the Silver Lake, directed by David Robert Mitchell, featuring Andrew Garfield in the lead. In 2019, Sweeney had a supporting role as Snake, one of the female members of Charles Manson's cult, in Quentin Tarantino's Once Upon a Time in Hollywood, a film depicting 1960s Hollywood and the Manson murders that earned ten Academy Award nominations. She followed this with a lead role in the psychological horror Nocturne (2020), portraying Jules, an introverted pianist who ascends to stardom after her rival's mysterious death, exploring themes of ambition and supernatural influence. Sweeney's first major leading role in a wide-release film came in The Voyeurs (2021), an erotic thriller directed by Michael Mohan, where she starred as Pippa, a young woman whose voyeuristic tendencies unravel her relationship and lead to obsession with her neighbors. The film received mixed reviews for its stylistic nods to Hitchcock but was noted for Sweeney's performance in a provocative role. In 2023, she portrayed Reality Winner, the former U.S. Air Force translator convicted of leaking classified information, in the biographical drama Reality, directed by Tina Satter; the film dramatizes Winner's 2017 FBI interrogation and premiered at the Venice Film Festival. Later that year, Sweeney starred opposite Glen Powell in the romantic comedy Anyone But You, a loose adaptation of Shakespeare's Much Ado About Nothing, playing Beatrice "Bea" Wylder in a story of fake dating at a destination wedding; the film grossed over $220 million worldwide on a $25 million budget, becoming one of the highest-grossing romantic comedies of the decade. Sweeney expanded into horror with Immaculate (2024), which she co-produced and starred in as Cecilia, an American nun experiencing a miraculous but sinister pregnancy at an Italian convent; the film opened at number one at the U.S. box office, earning $5.7 million in its debut weekend despite critical mixed reception. In the superhero film Madame Web (2024), she played Julia Cornwall, one of three teenagers mentored by the titular clairvoyant, in a Sony Pictures production that faced poor reviews and underperformed commercially.Television roles
Sweeney began appearing in television with minor guest roles as a teenager, including parts in Heroes (2009), Criminal Minds (2009), 90210 (2010), Pretty Little Liars (2017), Grey's Anatomy (2014), The Middle (2017, Female Student #1), and In the Vault (2017, Haley Caren, recurring).[124][2] These early appearances, often limited to single episodes, provided initial exposure on established network dramas and procedurals.[19] In 2018, she secured recurring roles in higher-profile series, portraying Eden Spencer, a young bride in the Gilead regime, across seven episodes of season 2 of Hulu's The Handmaid's Tale.[24] That same year, Sweeney appeared in HBO's limited series Sharp Objects as Alice, a self-harming teenage patient sharing a room with the protagonist in a psychiatric facility; she featured in seven episodes, drawing on research into mental health cases for the role.[125] She also starred as Emaline Addario, a drama club member exploring her identity amid 1990s high school dynamics, in all 10 episodes of Netflix's single-season comedy Everything Sucks!.[126] Sweeney's performance as Cassie Howard, a vulnerable high schooler grappling with romantic entanglements, body image, and family dysfunction, in HBO's Euphoria (2019–present) marked her breakthrough; she has appeared in 16 episodes as a main cast member through season 2, with the series renewed for further seasons as of 2025.[127] The role, which involved explicit depictions of teen sexuality and emotional turmoil, propelled her visibility, though it drew mixed commentary on its intensity for a 21-year-old actress at debut.[128] In 2021, she played Olivia Mossbacher, a privileged and sarcastic college student accompanying her family on a Hawaiian resort vacation, in all six episodes of season 1 of HBO's anthology series The White Lotus.[24] The satirical portrayal contributed to the show's Emmy wins for limited series, highlighting class tensions and family discord.[127] She also provided voice work as Barbie and additional characters in Robot Chicken (2021–2022), appearing in 4 episodes.[2]Other media appearances
Sweeney appeared in the music video for The Rolling Stones' single "Angry," released on September 6, 2023, portraying a character in the narrative directed by François Rousselet.[129] The video, part of the promotion for the band's album Hackney Diamonds, features Sweeney in a leather outfit amid a storyline involving conflict and resolution.[130] In 2024, Sweeney hosted an episode of Saturday Night Live on March 2, with musical guest Kacey Musgraves, marking her debut as host.[131] During the episode, she performed in sketches such as "Hooters Waitress," where she played a new employee causing disruption among colleagues.[132] Her monologue addressed her career and online perceptions, including a surprise cameo by Anyone But You co-star Glen Powell.[133] Sweeney has featured in various commercial advertisements, including American Eagle's "Sydney Sweeney Has Great Jeans" campaign launched in July 2025, which promoted denim products through print and video formats.[134] The campaign, emphasizing essential denim styling, generated significant online discussion and contributed to sell-outs of featured jeans styles.[135] iSpot.tv records 17 nationally aired TV ad campaigns involving Sweeney as of recent tracking.[134] In late 2024, Sweeney featured on the cover of Cosmopolitan Argentina, with photographs from the photoshoot and an accompanying interview that trended on social media platforms and in search queries across Argentina and Latin America.Recognition
Awards and nominations
Sweeney received her first major industry recognition with two Primetime Emmy Award nominations in 2022 for her performances in Euphoria and The White Lotus.[136] She was nominated for Outstanding Supporting Actress in a Drama Series for portraying Cassie Howard in Euphoria's second season.[33] The same year, she earned a nomination for Outstanding Supporting Actress in a Limited or Anthology Series or Movie for her role as Olivia Mossbacher in The White Lotus first season.[136]| Year | Award | Category | Work | Result |
|---|---|---|---|---|
| 2022 | Primetime Emmy Awards | Outstanding Supporting Actress in a Drama Series | Euphoria | Nominated[136] |
| 2022 | Primetime Emmy Awards | Outstanding Supporting Actress in a Limited or Anthology Series or Movie | The White Lotus | Nominated[136] |
| 2022 | MTV Movie & TV Awards | Best Fight | Euphoria (Cassie vs. Maddy scene) | Won[137] |
| 2024 | Critics' Choice Television Awards | Best Actress in a Limited Series or Movie Made for Television | Reality | Nominated[1] |
| 2024 | Gracie Awards | Best Actress in a Leading Role in a Movie Made for TV | Reality | Won |
| 2025 | Hamptons International Film Festival | Achievement in Acting Award | Christy | Won[138] |
| 2026 | Santa Barbara International Film Festival | Virtuosos Award | — | Won[139] |
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