Tujjar as-Sultan

A 1680 treaty with Holland facilitated by Joseph Toledano under Sultan Ismail (1672–1727) of the 'Alawi dynasty, opened prosperous trade to the benefit of Tujjār as-Sultān and the Makhzen.^[1][5]

There were 20-30 royal merchants in Essaouira in the first half of the 19th century, virtually all of whom were Jewish.^[3] The Makhzen gave them tax benefits, provided housing, and protected their commercial interests and property rights.^[3] These merchants were of vital importance for their connections with Jewish trade networks in Europe, including in London, Amsterdam, Livorno, Marseilles, and other European ports, as well as with Jewish trade networks in southern Morocco, including in Marrakesh, Tafilalelt, Iligh, Ifrane Atlas-Saghir, and Oued Noun.^[3] They also worked with Muslims in the interior of Morocco, establishing business partnerships with them, loaning money to them, hiring them, and entrusting tribal chiefs with ensuring the safe passage of merchants and goods through remote areas in the south.^[3]