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WK Kellogg Co
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WK Kellogg Co
WK Kellogg Co is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American breakfast cereal business, and it existed as an independent company for about two years before being acquired.
It was purchased by Ferrero SpA in September 2025.
On October 2, 2023, WK Kellogg Co (named after Will Keith Kellogg, one of the original founders of the Kellogg's company) was spun off from the Kellogg Company and listed on the New York Stock Exchange, and the Kellogg Company was renamed Kellanova. WK Kellogg produced cereal products for the North American market, while Kellanova continued making products for other markets.
On January 4, 2024, the company released two flavors of Eat Your Mouth Off for millennials and the Generation Z, it is the first vegan product by WK Kellogg. On August 6, WK Kellogg announced that it would close a plant in Omaha, Nebraska at the end of 2026 and also reduce production at a plant in Memphis, Tennessee starting in late 2025. And that its plants in Battle Creek, Michigan, Lancaster, Pennsylvania and Belleville, Ontario would increase production. It would spend $100 million for restructuring and another $390 million to purchase new technology and infrastructure. On October 15, hundreds of protesters demanded at the companies headquarters to remove all artificial colors from its products.
On April 5, 2025, Ken Paxton began an investigation into WK Kellogg, due to it claiming that its products are healthy. Paxton argued that many of the artificial food colors are made from petroleum, which he claims have been linked to autoimmune disorders, cancer, endocrine disease, hyperactivity and obesity. On May 6, the company announced that its net sales would decrease 2 percent to 3 percent, due to the weak sales of its products and the high costs of tariffs.
On July 10, it was announced that Ferrero would buy WK Kellogg for $3.1 billion, causing the stock of the company to increase to 30%. Cerberus Capital Management and Dean Metropoulos also had tried to purchase WK Kellogg. In late July, the company announced that it was going to remove all artificial colors from its products by the end of 2027, becoming reportedly the first company to sign a legally binding agreement for their removal. On August 18, Honey Smacks became available for sale at Morrisons, the taste of the cereal reminded shoppers of Sugar Puffs before it was rebranded to Honey Monster Puffs. On September 19, shareholders approved the sale of WK Kellogg to Ferrero, and seven days later the acquisition was completed.
In late January 2026, the company released three new Froot Loops for a limited time: Cocoa Loops, Glazed Donut Holes and Sweethearts. In early February, Ferrero chose Jean-Baptiste Santoul as the chief operating officer of WK Kellogg. In March 3, it was announced that Lapo Civiletti would become the new president of the company on the first day of September.
On February 27, 2025, WK Kellogg Co learned that it became a victim of a data breach. They reported it to Cleo Communications, which confirmed that the data breach took place on December 7, 2024. WK Kellogg reported the attack to the Maine Attorney General on April 4, they did this after one employee in the state had their name and social security number stolen. They notified the employee and offered them credit monitoring, it also required all of its vendors and CLEO to add strict security protocols. Clop was responsible for the ransomware attack on Cleo.
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WK Kellogg Co
WK Kellogg Co is an American food manufacturing company, split from Kellogg's on October 2, 2023, and headquartered in Battle Creek, Michigan. It was formed in October 2023 as part of Kellogg's spin-off of its North American breakfast cereal business, and it existed as an independent company for about two years before being acquired.
It was purchased by Ferrero SpA in September 2025.
On October 2, 2023, WK Kellogg Co (named after Will Keith Kellogg, one of the original founders of the Kellogg's company) was spun off from the Kellogg Company and listed on the New York Stock Exchange, and the Kellogg Company was renamed Kellanova. WK Kellogg produced cereal products for the North American market, while Kellanova continued making products for other markets.
On January 4, 2024, the company released two flavors of Eat Your Mouth Off for millennials and the Generation Z, it is the first vegan product by WK Kellogg. On August 6, WK Kellogg announced that it would close a plant in Omaha, Nebraska at the end of 2026 and also reduce production at a plant in Memphis, Tennessee starting in late 2025. And that its plants in Battle Creek, Michigan, Lancaster, Pennsylvania and Belleville, Ontario would increase production. It would spend $100 million for restructuring and another $390 million to purchase new technology and infrastructure. On October 15, hundreds of protesters demanded at the companies headquarters to remove all artificial colors from its products.
On April 5, 2025, Ken Paxton began an investigation into WK Kellogg, due to it claiming that its products are healthy. Paxton argued that many of the artificial food colors are made from petroleum, which he claims have been linked to autoimmune disorders, cancer, endocrine disease, hyperactivity and obesity. On May 6, the company announced that its net sales would decrease 2 percent to 3 percent, due to the weak sales of its products and the high costs of tariffs.
On July 10, it was announced that Ferrero would buy WK Kellogg for $3.1 billion, causing the stock of the company to increase to 30%. Cerberus Capital Management and Dean Metropoulos also had tried to purchase WK Kellogg. In late July, the company announced that it was going to remove all artificial colors from its products by the end of 2027, becoming reportedly the first company to sign a legally binding agreement for their removal. On August 18, Honey Smacks became available for sale at Morrisons, the taste of the cereal reminded shoppers of Sugar Puffs before it was rebranded to Honey Monster Puffs. On September 19, shareholders approved the sale of WK Kellogg to Ferrero, and seven days later the acquisition was completed.
In late January 2026, the company released three new Froot Loops for a limited time: Cocoa Loops, Glazed Donut Holes and Sweethearts. In early February, Ferrero chose Jean-Baptiste Santoul as the chief operating officer of WK Kellogg. In March 3, it was announced that Lapo Civiletti would become the new president of the company on the first day of September.
On February 27, 2025, WK Kellogg Co learned that it became a victim of a data breach. They reported it to Cleo Communications, which confirmed that the data breach took place on December 7, 2024. WK Kellogg reported the attack to the Maine Attorney General on April 4, they did this after one employee in the state had their name and social security number stolen. They notified the employee and offered them credit monitoring, it also required all of its vendors and CLEO to add strict security protocols. Clop was responsible for the ransomware attack on Cleo.
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