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WQDR (AM)

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WQDR (AM)

WQDR (570 kHz; "Rock FM") is a classic rock AM radio station, licensed to Raleigh, North Carolina, which serves the Research Triangle region. WQDR's studios are located in Raleigh, and its transmitter is co-located at the WPTF transmitter site in Cary.

Its programming is carried over the station's translator on 98.3 FM (W252EL) in Cary, North Carolina, as well as WQDR-FM-HD3, which in turn is relayed by translators at 93.3 FM (W227CZ) in Durham, North Carolina, 93.5 FM (W228CV) in Chapel Hill, North Carolina and 100.3 FM (W262CZ) in Raleigh, North Carolina.

The station was first licensed in 1954 as WMSN, with 500 watts, daytime-only, on 570 kHz. The station manager was B. H. Ingle, Sr., pastor of the First Missionary Church and owner of B. H. Ingle & Sons Roofing and Heating Company. Programming was advertised as "Hillbilly, Western, and Gospel music, Associated Press news, weather reports and news of local and county interest". The debut broadcast scheduled for October 17 had to be delayed by 8 days due to damage from Hurricane Hazel.

In late 1955, an application was made to transfer station ownership to Merchants & Farmers Radio Station WMSN Inc., for "$8,000 plus other considerations", and in early 1959, the station's call sign was changed to WSHE. One provision of the station sale was that B. H. Ingle would continue to have one half-hour of air time each weekday from 10:30 to 11:00 a.m. for a religious program, which was later modified to the last half-hour of each broadcast day. However, as of August 17, 1959, station management barred Ingle from making any further broadcasts, on the grounds that he was carrying on "an attack on many forms of organized religion, and a denunciation of laymen and ministers holding religious beliefs other than which you have".

In 1962, the station was sold by Raleigh Broadcasting Corp. to the Raleigh-Durham Broadcasting Company for $180,000. The station made its debut as WLLE on February 15, 1962, and became known as "Hot 57", Raleigh's home for rhythm and blues. Also known as "Wonderful Willie", WLLE played James Brown, Little Richard, The O'Jays, and Earth Wind & Fire, and it could be heard as far away as Walkertown and Wallace-Rose Hill. Its DJs included Oscar "Daddy O on the Radio" Alexander, Sweet Bob Rogers, Chester "CD" Davis, J. Willie Moore, Big Bill Haywood, Prince Ike Behind the Mike, Jimmy Johnson of JJ's House Party, and Brother James Thomas. Ray "Dr. Jocko" Henderson, who later became well known in Detroit, was popular with both black and white listeners in the 1960s. He is credited with helping Raleigh get through difficult times during integration of the schools and the death of Martin Luther King Jr. His style came from Douglas "Jocko" Henderson of Philadelphia and Durham's Dr. Jive of WSRC.

WLLE was the first radio station in the state to interview Coretta Scott King and the first black radio station to interview a grand dragon of the Christian Knights of the Ku Klux Klan. Wallace LaCrosse Hankin bought WLLE in 1966. WLLE became the station for Raleigh's black community, and it was the second most popular AM station.

In 1977, the Federal Communications Commission (FCC) revoked WLLE's license, after an investigation begun in 1973 determined that the station had engaged in improper billing practices. The station was allowed to continue broadcasting while it appealed this ruling, and the legal proceedings did not end until October 1979, when the U.S. Supreme Court upheld the license revocation. At this point, station owner Wallace L. Hankin was given until January 27, 1980, to find a charitable or non-profit organization to assume station operations, but was unable to meet this deadline, and the station suspended broadcasting. However, a short time later, the Roman Catholic Diocese of Raleigh formed Faith Communications, Inc., which was granted a temporary "Interim Operation" authorization to take over the station, with most programming unchanged.

In 1981, the FCC conducted competitive hearing between three applicants to acquire the station, and selected Special Markets Media, Inc., owned by Prentice J. Monroe (75%) and her husband Henry (25%), who continued its well-known R&B format. In the early 1990s, "Let's Talk", hosted by Frank Roberts, aired 5 nights each week and dealt with the problems of blacks.

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