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What Now (song)
"What Now" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It was written by Olivia Waithe, Parker Ighile, Maestro The Baker and Nathan Cassells with production handled by Maestro The Baker, Ighile and Cassells. A remix collection was released exclusively to Beatport on August 29, 2013 and later via iTunes, Amazon, and Google Play on September 17, 2013. The single was serviced to US rhythmic radio on September 24, 2013, before impacting mainstream radio on October 1, 2013, as the fifth single from Unapologetic. Another remix collection was released to Beatport on October 29, 2013. The song is a mid-tempo piano ballad which incorporates sounds which resemble "sonic bombs" during the chorus and "crashing" drums.
"What Now" received generally positive reviews from music critics, with many calling it an emotional, stand-out song on the album and praising Rihanna's vocals. Following the release of Unapologetic, "What Now" made appearances on various charts around the world. Following its release as a single, the song re-peaked in multiple territories, having it also reach new peaks at number 25 on the US Billboard Hot 100 and number 25 on the UK Singles Chart, while topping the US Dance Club Songs chart and attaining a top three peak on the UK Hip Hop and R&B Singles Chart.
The song's accompanying music video was directed by Jeff Nicholas, Jonathan Craven, and Darren Craig from Uprising Creativity. It portrays Rihanna having an "emotional breakdown" and performing exorcism-type dance moves. Critics complimented the video and compared it to Rihanna's 2008 video for the song "Disturbia". Rihanna promoted "What Now" on Alan Carr: Chatty Man and the song is included on the set list of her Diamonds World Tour (2013). British television network ITV used the song for their "Where Drama Lives" 2014 advertisement.
Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording. On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012. On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic along with its cover.
"What Now" was written by British singer-songwriter Livvi Franc together with Rihanna, Parker Ighile, Maestro The Baker and Nathan Cassells. Ighile, Maestro and Cassells recorded the music for the track in Metropolis Studios located in London, United Kingdom, and provided all of the instrumentation and programming. Kuk Harrell provided the vocal production of the song and also recorded Rihanna's vocals together with Marcos Tovar at Westlake Recording Studios in Los Angeles, California. Blake Mares and Robert Cohen served as assistant vocal engineer of "What Now". It was mixed by Phil Tan at Ninja Club Studios in Atlanta, Georgia with Daniela Rivera serving as assistant mixing engineer.
"What Now" was released as the sixth single from the album Unapologetic. Ten remixes of the song were digitally released via Beatport on August 28, 2013, in the United States. The same remixes, were also added on the iTunes Store on September 17. "What Now" was serviced to rhythmic contemporary radio in the United States on September 24. It was later sent to contemporary hit radio on October 1. Via her Instagram account, Rihanna revealed the official artwork for the song on October 16. It features the singer dressed in black and "stares out with piercing eyes" while her name is written on chalkboard behind her. Jocelyn Vena of MTV News described Rihanna's style on the artwork as goth and noted that it is reminiscent of the behind-the-scenes shot she posted during filming the song's video.
"What Now" is a piano-led mid tempo pop and R&B ballad which lasts four minutes and three seconds. According to Sony/ATV Music Publishing's digital sheet music for the song, it is composed in the key of G♯ minor and set in compound duple meter (6
8 time) with a moderately slow groove of 60 beats per minute. Rihanna's vocals span from the low note of A♯3 to the high note of C♯5. "What Now" follows a chord progression of G♯m–B2–F♯–F♯sus4–F♯. The instrumental features "crashing" drums; Dean Martin of NME described it as a 'bonkers marriage of pianos and bass-pop'. According to Mesfin Fekadu of The Huffington Post, the song "builds nicely from its calming verse to its electrified hook."
The Urban Daily's Smokey D. Fountaine compared "What Now" to the works by singer Pink as according to him contains "yell-as-long-as-you-have-a-great-hook style". Its structure "flips" from verse to chorus "like they’re from two different planets", according to Michael Gallucci of PopCrush. Gallucci also felt that Rihanna's over-sings on the track, in contrast with Chris Younie of 4Music who said that Rihanna sounds "sweet". During the "roaring" chorus, sounds which resemble "sonic bombs" are included in the background.
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What Now (song)
"What Now" is a song recorded by Barbadian singer Rihanna for her seventh studio album, Unapologetic (2012). It was written by Olivia Waithe, Parker Ighile, Maestro The Baker and Nathan Cassells with production handled by Maestro The Baker, Ighile and Cassells. A remix collection was released exclusively to Beatport on August 29, 2013 and later via iTunes, Amazon, and Google Play on September 17, 2013. The single was serviced to US rhythmic radio on September 24, 2013, before impacting mainstream radio on October 1, 2013, as the fifth single from Unapologetic. Another remix collection was released to Beatport on October 29, 2013. The song is a mid-tempo piano ballad which incorporates sounds which resemble "sonic bombs" during the chorus and "crashing" drums.
"What Now" received generally positive reviews from music critics, with many calling it an emotional, stand-out song on the album and praising Rihanna's vocals. Following the release of Unapologetic, "What Now" made appearances on various charts around the world. Following its release as a single, the song re-peaked in multiple territories, having it also reach new peaks at number 25 on the US Billboard Hot 100 and number 25 on the UK Singles Chart, while topping the US Dance Club Songs chart and attaining a top three peak on the UK Hip Hop and R&B Singles Chart.
The song's accompanying music video was directed by Jeff Nicholas, Jonathan Craven, and Darren Craig from Uprising Creativity. It portrays Rihanna having an "emotional breakdown" and performing exorcism-type dance moves. Critics complimented the video and compared it to Rihanna's 2008 video for the song "Disturbia". Rihanna promoted "What Now" on Alan Carr: Chatty Man and the song is included on the set list of her Diamonds World Tour (2013). British television network ITV used the song for their "Where Drama Lives" 2014 advertisement.
Rihanna began "working on the new sound" for her seventh studio album in March 2012, even though she had not yet begun recording. On September 12, 2012, Def Jam France announced via Twitter that Rihanna would release a new single the upcoming week while her seventh studio album was scheduled to be released in November 2012. On October 11, 2012, in one of her tweets revealed that the title of her new album is Unapologetic along with its cover.
"What Now" was written by British singer-songwriter Livvi Franc together with Rihanna, Parker Ighile, Maestro The Baker and Nathan Cassells. Ighile, Maestro and Cassells recorded the music for the track in Metropolis Studios located in London, United Kingdom, and provided all of the instrumentation and programming. Kuk Harrell provided the vocal production of the song and also recorded Rihanna's vocals together with Marcos Tovar at Westlake Recording Studios in Los Angeles, California. Blake Mares and Robert Cohen served as assistant vocal engineer of "What Now". It was mixed by Phil Tan at Ninja Club Studios in Atlanta, Georgia with Daniela Rivera serving as assistant mixing engineer.
"What Now" was released as the sixth single from the album Unapologetic. Ten remixes of the song were digitally released via Beatport on August 28, 2013, in the United States. The same remixes, were also added on the iTunes Store on September 17. "What Now" was serviced to rhythmic contemporary radio in the United States on September 24. It was later sent to contemporary hit radio on October 1. Via her Instagram account, Rihanna revealed the official artwork for the song on October 16. It features the singer dressed in black and "stares out with piercing eyes" while her name is written on chalkboard behind her. Jocelyn Vena of MTV News described Rihanna's style on the artwork as goth and noted that it is reminiscent of the behind-the-scenes shot she posted during filming the song's video.
"What Now" is a piano-led mid tempo pop and R&B ballad which lasts four minutes and three seconds. According to Sony/ATV Music Publishing's digital sheet music for the song, it is composed in the key of G♯ minor and set in compound duple meter (6
8 time) with a moderately slow groove of 60 beats per minute. Rihanna's vocals span from the low note of A♯3 to the high note of C♯5. "What Now" follows a chord progression of G♯m–B2–F♯–F♯sus4–F♯. The instrumental features "crashing" drums; Dean Martin of NME described it as a 'bonkers marriage of pianos and bass-pop'. According to Mesfin Fekadu of The Huffington Post, the song "builds nicely from its calming verse to its electrified hook."
The Urban Daily's Smokey D. Fountaine compared "What Now" to the works by singer Pink as according to him contains "yell-as-long-as-you-have-a-great-hook style". Its structure "flips" from verse to chorus "like they’re from two different planets", according to Michael Gallucci of PopCrush. Gallucci also felt that Rihanna's over-sings on the track, in contrast with Chris Younie of 4Music who said that Rihanna sounds "sweet". During the "roaring" chorus, sounds which resemble "sonic bombs" are included in the background.