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Audiobrain

Audiobrain is a sonic branding firm based in New York City.

Key Information


Industry	Sonic branding
Founded	2003
Founder	Audrey Arbeeny
Headquarters	New York City
Website	audiobrain.com

History

Audiobrain was founded in 2003.^{[citation needed]}

Audrey Arbeeny, Audiobrain's Owner, Founder and Executive Producer, currently teaches Sonic Branding at New York's Pratt Institute.^[1]

Projects

Notable projects of Audiobrain's include the sonic branding for Microsoft's Xbox 360 (including the sound logo and user interface sounds),^[2] sonic branding for author David Meerman Scott’s World Wide Rave,^[3] Virgin Mobile USA’s product sonification,^[4] and Major League Soccer's Official Anthem.^[5]

Audiobrain also serves as Music Supervisors for NBC Sports and Olympics,^[6] and received an Emmy Award for their work on the NBC Beijing Olympics Broadcast.^[7]

References

^ Audiobrain's Audrey Arbeeny Receives Emmy Nomination Archived May 28, 2010, at the Wayback Machine. Pratt Institute Blog. Retrieved 2010-10-19
^ New Media: Sonic Branding Firms Get Increase in Sales Volume. Brandweek. Retrieved 2010-10-19.
^ How will YOU create a World Wide Rave? WebIncNow. Retrieved 2010-10-19.
^ Companies Seek Signature Sound. Variety. Retrieved 2010-10-19.
^ Official Theme: Processional Anthem, Choral Version. Amazon.com. Retrieved 2010-10-19.
^ Audiobrain Meets NBC: Creating Music for the Beijing Olympics Fast Company. Retrieved 2010-10-19.
^ July 2009 Member News Archived February 15, 2011, at the Wayback Machine. DMI Member Resources. Retrieved 2010-10-19.

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