Count 'Em

On July 31, 2023, Lake announced that he will embark on the Coat of Many Colors Tour in the fall of 2023, and that "Count 'Em" will be released on August 4, 2023.^[5][6] "Count 'Em" was released as the second single from the album, along with its accompanying music video, on August 4, 2023.^[7]

Lake shared the story behind the song in an interview with American Songwriter, saying:^[8]

"I was at Hank Bentley’s house with Jacob Sooter working on the record when we decided to take a break and head out for lunch. Jacob struck a few chords on the Wurlitzer as we’re heading out the door. I quickly was inspired and rattled off a verse idea with a fast cadence. I didn’t think much of it but as we got back from lunch I couldn’t shake the desire to want to write whatever song this would become. A few hours later we had this monster of a song that brags on who God is and all the things I’ve seen Him do. I’m grateful for those heavenly interruptions that inspire a song when you least expect it."

"Count 'Em" is a rock song containing hip-hop influence and gospel choir background vocals.^[9] The song is composed in the key of C^[10] or C minor^[3] with a tempo of 70 beats per minute and a musical time signature of ⁴
₄.^[10]

Writing for Air1, Lindsay Williams opined on the song: "With dark undertones of synth-heavy pop and a rapid-fire, hip-hop inflected delivery, "Count 'Em" is a lyrically rich single that doesn't fit the typical worship mold, yet holds a high reverence for the fear of God."^[11] Reviewing for Jesus Freak Hideout, Matthew Spiker said ""Count 'Em" is easily the heaviest song on the album and has one of the best hooks."^[12] Lindsay Williams in her K-Love review wrote: "The fiery track is full of dark, moody production and a spitfire spoken-word delivery, swiftly proving Lake's music can't be categorized, nor can it be pegged as anything other than unpredictable. But that's precisely what makes him so compelling as an artist."^[13] In a NewReleaseToday review, Jasmin Patterson said of the song: "The grit and edge in this one fit the subject matter of how powerful and victorious God is. "^[9]

"Count 'Em" debuted at number 27 on the US Hot Christian Songs chart dated August 19, 2023,^[15] concurrently charting at number six on the Christian Digital Song Sales chart,^[16] and number 21 on the Rock Digital Song Sales chart.^[17] The song peaked at number 19 on the US Hot Christian Songs chart dated December 16, 2023,^[18]

Brandon Lake released the official music video of "Count 'Em" through their YouTube channel on August 4, 2023.^[19] Lake also released the lyric video for the song via YouTube on the same day.^[20] On January 19, 2024, Lake released the live performance video of the song recorded during the Summer Worship Nights Tour on YouTube.^[21][22]