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I'm on a Roll
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I'm on a Roll
"I'm on a Roll"
Single by Stefano featuring New Boyz and Rock Mafia
ReleasedApril 24, 2012
GenreDance-pop
Length3:39
LabelHollywood
Songwriters
ProducerRock Mafia

"I'm on a Roll" is Stefano's first single after being signed to Hollywood Records. This song features hip hop group New Boyz and Rock Mafia.

A Spanish-language version of the song, titled "Ando En Mi Rol", was also released alongside the main version.

Background

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In January 2012, Stefano was signed to Hollywood Records.[1] In April, Stefano announced he would be releasing a new single.[2] His album was to debut in September,[3] but was eventually shelved as Langone was dropped from Hollywood Records in 2013.[citation needed]

Music video

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Background

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The music video was released on May 24, 2012. It was directed by Mickey Finnegan and was filmed at the Roosevelt Hotel in Hollywood.[4] American Idol ally Casey Abrams appears in a cameo as a homeless person.

Synopsis

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The concept of the video basically follows the lyrical content of the song about luck. It starts off with Stefano waking up in bed and later on having a breakdown with his car. After steering it all the way to a vehicle service to tow away, a stranger with a Ferrari mistakes Stefano for a valet and gives him his keys. As Stefano drives away, a homeless person (Abrams) calls after him. At a traffic stop, he receives exclusive tickets to a private club where he lies down near the pool and gets later invited by a womanizer to join him being massaged by women. As Ben J from the New Boyz appears in the video to rap his solo, Stefano is seen with people who have a pillow fight in the background. Towards the end of the song, Stefano returns the car keys of the Ferrari to the stranger, who gives him a tip. With the tip, Stefano pays the vehicle service for bringing back his car only to remember that the engine of his car is still blown.

Promotion

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Stefano performed the single on the top 6 results show of the eleventh season of American Idol.[5] Stefano also performed the single on Good Morning America on July 16, 2012.

Commercial performance

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The song debuted with sales of 20,000 for its first week.[6]

Release history

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Region Date Format
United States April 24, 2012 Digital download

References

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