Eko (media production company)

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Eko, formerly known as Interlude, is a media and technology company that enables production and web distribution of interactive multimedia videos.^{[1][2][3][4][5]} Interlude was originally founded in 2010^[1] and was rebranded as Eko in December 2016.^{[6][non-primary source needed]}

Eko software constructs audiovisual multimedia within which users have options of streaming choices from a traversable video tree.^[7][8][9] The availability of different video streams allows for a change in viewer perspective^[4] or for narrative-branching.^[4][10] The software was used for the Sony produced music video Bob Dylan's Like A Rolling Stone.

Eko was founded by Israeli rock musician Yoni Bloch.^[1] Eko is based in New York and Tel Aviv, and is backed by Sequoia Capital, Intel Capital, New Enterprise Associates, Marker LLC, Innovation Endeavors, Warner Music Group, Sony Pictures, Samsung, and Walmart.^[11][12]