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Similac (for "similar to lactation") is a brand of infant formula that was developed by Alfred Bosworth of Tufts University and marketed by Abbott Laboratories.[1] It was first released in the late 1920s, and then reformulated and concentrated in 1951. Today, Similac is sold in 96 countries worldwide.[2]
Similac begins offering "Similac Human Milk Fortifier Concentrated Liquid" for preterm babies in NICUs.
Similac launches a formula designed for breastfeeding moms who choose to supplement.
Similac launches "The Baby Journal" app, Diaper Decoder and Ecodu developmental kits.[5]
2014
Similac promotes "Similac Breastfeeding Supplement" for nursing mothers.[6]
Gain products like Gain, Gain Plus and Gain School we're included in the Similac line up.
2015
Similac brings forward "Similac Advance NON-GMO", a formula with ingredients not genetically engineered.[7][8]
Similac delivers a "big hit"[9] commercial,[10][11][12] whereby actress sisters Hilary and Haylie Duff teamed with Similac "to help raise awareness against mom-on-mom bullying".[13][14]
2016
Similac introduces "Go & Grow by Similac Food Mix-Ins", a supplement designed to mix into the food of toddlers.[15][16]
Similac begins offering "Pure Bliss by Similac", a formula starting with fresh milk from grass-fed cows that has no artificial growth hormones or antibiotics.
Similac launches "Similac Pro-Advance" and "Similac Pro-Sensitive", formulas containing 2’-FL Human Milk Oligosaccharide.
2022
By February 2022, Abbott had initiated a voluntary recall of some Similac and Alimentum powdered infant formula (PIF) after finding evidence of Cronobacter sakazakii in some areas of Abbott's Sturgis, Michigan facility,[17] known for manufacturing Similac, the leading PIF brand.[18] In the US, about 90% of the multibillion-dollar PIF market is controlled by only four companies, including Abbott,[18] and the Sturgis facility is Abbott's largest.[18] Most of Abbott's powdered formula was produced there—mainly under the Similac brand name—representing 40% of the US market.[19] The Office of the Commissioner of the Food and Drug Administration (FDA) published a May 2022 update on the recall of certain Similac, Alimentum and EleCare products as they investigate four cases of hospitalized infants involving Cronobacter sakazakii infection following the infants' consumption of PIF produced in Sturgis plant.[20] Abbott shut down the Sturgis plant, out of an abundance of caution. There is no evidence that the infants' infections were caused by the powdered formula.[21] The closure of the Sturgis plant for five months exacerbated the 2022 United States infant formula shortage which peaked in May.[22] As of June 2022, the FDA was unable to prove a causal relationship between the deaths of nine infants who had consumed Abbott's PIF and Abbott products.[23] The plant reopened in June.[18]
^Stacey, James E.; Sturdivant, Frederick D. (1994). The Corporate social challenge. that same year one of the founders, Stanley Ross, met Alfred Bosworth, a famous milk chemist. ... Ross began to produce a formula for Bosworth called Similac. ...
