Everyone Watches Women's Sports

"Everyone Watches Women's Sports" is a phrase intended to both promote and reflect the rise in popularity in women's sports in the 2020s. The phrase was first published on a shirt released in December 2023 by Togethxr, an apparel brand founded by Sue Bird, Alex Morgan, Simone Manuel, and Chloe Kim. Bird described the phrase as a response to disparaging online commentators who say "Nobody watches women's sports".^[1] The original shirt is black with white lettering.^[2]

The shirt starting gaining popularity when it was worn by Dawn Staley, the coach of the University of South Carolina's women's basketball team in January 2024.^[3][4] It continued to rise in popularity as it was worn by Jason Sudeikis as he sat courtside at the 2024 NCAA Division I women's basketball championship game and when Bird gifted one to Jimmy Fallon on The Tonight Show.^[1][5][6] The phrase has been worn or promoted by celebrities and athletes such as Serena Williams, Chelsea Handler, Simone Biles, and Paige Bueckers.^[7][8][9] In September 2024, President Joe Biden said the phrase while congratulating the 2023 NWSL champions Gotham FC.^[10][11]

Togethxr has collaborated with several teams and brands to promote the phrase.^[12] An alternative version of the shirt stating the phrase in French ("Tout le Monde Regarde le Sport Féminin.") was commonly worn at the Paris 2024 Olympics. A collaboration shirt using the colors of the WNBA Golden State Valkyries was released in July 2024.^[5] In December 2024, Nike and Togethxr collaborated on a basketball shoe.^[13] In September 2025, the London City Lionesses of the Women's Super League included the slogan on their kit.^[14][15]

Togethxr had earned $3 million in sales on the t-shirt by July 2024. That year, the slogan generated $6 million in revenue.^[16][12]

In September 2025, WNBA player Angel Reese joined the ownership group of Togethxr.^[17][18]