Janine Popick launched Vertical Response in 2001 after spearheading direct and Internet marketing programs for brands including NBC Internet; XOOM.com; Claris Corp., a wholly owned subsidiary of Apple Inc.; and Symantec Corporation.^[16][17] The company secured $1.4 million from 18 angel investors in its first four years of existence.^[16] It turned its first profit in 2005.^[16]

In late 2011, VerticalResponse acquired privately held Roost, a social media marketing technology company which provides an online tool for managing social networking marketing campaigns.^{[1][2][18][19][20]}

In 2013, VerticalResponse was acquired by Deluxe Corporation.^[21][22][23]

• About.com 2012 Reader's Choice Award Winner: Best Email Marketing Service^[24]
• Ranked #66 on the 2011 San Francisco Business Times Fast 100 List of Fastest-Growing Private Companies^[25]
• Ranked #343 Fastest Growing Company in North America on Deloitte's 2011 Technology Fast 500^[26]
• 2011 U.S. Chamber of Commerce Small Business Blue Ribbon Award^[27]
• 2010 San Francisco Chamber of Commerce "Ebbies" Award for Emerging Growth^[28]

• Email marketing
• Social Media Marketing