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DirecTV Stream
DirecTV Stream (formerly DirecTV Now and AT&T TV) was a premium streaming multichannel television service offered in the United States by DirecTV.
The brand offered pay television service without a contract, with the service utilizing a customer's existing streaming TV hardware, such as a Roku or Amazon Fire TV device, and was also available on some smart TV systems like Tizen OS by Samsung, WebOS by LG and Vizio SmartCast, as well as on phones and tablets.
The service was similar to DirecTV via Internet, a streaming version of DirecTV's flagship satellite service, which required a multi-year contract and included an Android TV box called "Gemini." Unlike DirecTV via Internet, DirecTV Stream did not require a contract, and the Gemini device was optional. Channel packages between DirecTV via Internet and DirecTV Stream were mostly the same, though DirecTV via Internet offered a few broadcast and cable networks that were not available on DirecTV Stream. Additionally, DirecTV Stream's pricing was lower compared to DirecTV via Internet, which charged regional sports and equipment lease fees.
DirecTV via Internet customers were able to watch programming from their subscription through the DirecTV app on other platforms, which was also used for DirecTV Stream.
DirecTV Stream launched as DirecTV Now on November 30, 2016.
On July 13, 2017, it was reported that AT&T was preparing to introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across the DirecTV satellite television service and DirecTV Now services, with U-verse to be added soon.
In March 2019, DirecTV Now instituted a new package structure for new subscribers with fewer channels included (although with HBO now included in the base package), and increased pricing for all subscribers. By the second quarter of 2019, DirecTV Now lost 168,000 subscribers (decreasing to 1.3 million), with AT&T citing "higher prices and less promotional activity" as reasoning.
On July 30, 2019, AT&T announced an upcoming streaming television service known as AT&T TV, which would feature an Android TV-based set-top box with a Google Assistant-based voice remote, use the same apps used by DirecTV Now, and offer cloud DVR with 500 hours of storage. Unlike DirecTV Now, this service is sold on a contract basis (and in bundles with AT&T Internet), and requires the rental or purchase of proprietary set-top boxes. The service allows user self-installation, but activation fees are still charged. AT&T CEO Randall Stephenson referred to AT&T TV as a "workhorse" service succeeding DirecTV and AT&T U-verse in its pay television business. The service was initially launched in selected markets in California, Florida, Kansas, Missouri, and Texas, with additional markets to follow. Concurrently it was announced that DirecTV Now would re-brand as "AT&T TV Now". The similar names between the different services have been noted as possibly causing confusion, with media outlets even citing examples occurring within the company itself.
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DirecTV Stream
DirecTV Stream (formerly DirecTV Now and AT&T TV) was a premium streaming multichannel television service offered in the United States by DirecTV.
The brand offered pay television service without a contract, with the service utilizing a customer's existing streaming TV hardware, such as a Roku or Amazon Fire TV device, and was also available on some smart TV systems like Tizen OS by Samsung, WebOS by LG and Vizio SmartCast, as well as on phones and tablets.
The service was similar to DirecTV via Internet, a streaming version of DirecTV's flagship satellite service, which required a multi-year contract and included an Android TV box called "Gemini." Unlike DirecTV via Internet, DirecTV Stream did not require a contract, and the Gemini device was optional. Channel packages between DirecTV via Internet and DirecTV Stream were mostly the same, though DirecTV via Internet offered a few broadcast and cable networks that were not available on DirecTV Stream. Additionally, DirecTV Stream's pricing was lower compared to DirecTV via Internet, which charged regional sports and equipment lease fees.
DirecTV via Internet customers were able to watch programming from their subscription through the DirecTV app on other platforms, which was also used for DirecTV Stream.
DirecTV Stream launched as DirecTV Now on November 30, 2016.
On July 13, 2017, it was reported that AT&T was preparing to introduce a cloud-based DVR streaming service as part of its effort to create a unified platform across the DirecTV satellite television service and DirecTV Now services, with U-verse to be added soon.
In March 2019, DirecTV Now instituted a new package structure for new subscribers with fewer channels included (although with HBO now included in the base package), and increased pricing for all subscribers. By the second quarter of 2019, DirecTV Now lost 168,000 subscribers (decreasing to 1.3 million), with AT&T citing "higher prices and less promotional activity" as reasoning.
On July 30, 2019, AT&T announced an upcoming streaming television service known as AT&T TV, which would feature an Android TV-based set-top box with a Google Assistant-based voice remote, use the same apps used by DirecTV Now, and offer cloud DVR with 500 hours of storage. Unlike DirecTV Now, this service is sold on a contract basis (and in bundles with AT&T Internet), and requires the rental or purchase of proprietary set-top boxes. The service allows user self-installation, but activation fees are still charged. AT&T CEO Randall Stephenson referred to AT&T TV as a "workhorse" service succeeding DirecTV and AT&T U-verse in its pay television business. The service was initially launched in selected markets in California, Florida, Kansas, Missouri, and Texas, with additional markets to follow. Concurrently it was announced that DirecTV Now would re-brand as "AT&T TV Now". The similar names between the different services have been noted as possibly causing confusion, with media outlets even citing examples occurring within the company itself.
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