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Aftermath Entertainment
Aftermath Entertainment is an American record label founded by rapper and record producer Dr. Dre in 1996. It operates as a subsidiary of Universal Music Group, and is distributed through Interscope Records.
The label's roster includes artists such as Eminem, Marsha Ambrosius, Anderson .Paak, and Ez Mil, while former artists include 50 Cent and Kendrick Lamar, Busta Rhymes among others.
Upon his departure from Death Row Records on March 22, 1996, Dr. Dre quickly launched Aftermath Entertainment through Death Row's former parent label, Interscope Records. It was founded as a "boutique label" that prides itself on "quality over quantity", focusing on small numbers of high-profile releases.
Dr. Dre Presents: The Aftermath was the label's first release. The compilation, featuring artists who were amongst the label's first signees, was released on November 26, 1996. The album entered the charts at #6 and went platinum.
A few months prior to the album's release Dr. Dre had grabbed the cover of the Source Magazine. The title of the issue was "Dr. Dre Leaves Death Row" and in the article he alludes to a couple of tracks that Dre was cooking up for the album—"East Coast/West Coast Killaz" and RBX "Blunt Time". The first single/video for the album was the aforementioned "East Coast/West Coast Killaz" which was one of the more timely tracks in hip-hop history, as it was released amidst the height of the East/West rap wars and nearly to the date of 2pac's murder. The track featured A-list artists from both coasts—B-Real, RBX, Nas, KRS1—under the name Group Therapy—and the music video even featured a cameo from Southern rap star Scarface, as people in a smoke-filled room talked about a secret plan to shut down hip-hop. The track appealed to artists to "Kill that Noise" and end the East/West beef before it was too late. Though critically acclaimed, the track failed to make a major impression in mainstream radio play and influence. The same holds true for Dr. Dre's second single for the album in which Dre performs every verse for the track as a solo artist. The song "Been There, Done That" received some moderate video play on MTV and BET, but featured a more subdued and laid back version of Dre, that failed to make a huge impact commercially. These singles were released well ahead of the album—along with a feature segment on Dre and his Aftermath Presents Compilation that ran repeatedly on MTV. The hype did earn Dre a top 10 album upon its release, another platinum plaque, yet somehow was still considered to be a flop according to Dre's exorbitantly high expectations. It remains somewhat of a cult classic to this day. Most the artists on the album wouldn't be around when the label would take off a couple years later on the back of Eminem, but Mel-Man appears as a solo rapper/producer for the cut "Shttin On The World" and would remain a key producer for the label on upcoming hit projects.
A year later, on October 21, 1997, Aftermath released the only collaborative project by hip hop supergroup The Firm, composed of Nas, Foxy Brown, AZ and Nature. Despite the highly anticipated album featuring production and cameo appearances by Dr. Dre himself, debuting atop the Billboard 200 and being certified platinum, it sold below commercial expectation. The group was subsequently dropped from Aftermath and later disbanded.
Upon recommendation from Interscope co-founder and Dre's close friend, Jimmy Iovine, he signed Eminem to Aftermath on March 9, 1998. On February 23, 1999, Eminem's major-label debut album, The Slim Shady LP was released. The album debuted at number two on the Billboard 200 and number one on the Top R&B/Hip-Hop Albums chart, went on to be certified quadruple platinum, and arguably became the label's first successful album release. Also in 1999, on November 16, after a seven-year hiatus from releasing an album, Aftermath released 2001, Dr. Dre's follow-up to his 1992 album, The Chronic. The album went on to be certified sextuple platinum.
Several more artists were signed to, and later dropped from Aftermath, including Hittman, Rakim, King T, Dawn Robinson and Eve, due to production, creative or business conflicts. Following the June 25, 2002 release of her debut album under Aftermath, Truthfully Speaking, singer Truth Hurts, Dr. Dre and producer DJ Quik faced a multi-million dollar lawsuit from Lata Mangeshkar over the unauthorized usage of one of her songs as a sample for her hit single, "Addictive". This caused sales from her debut album to dwindle and Truth Hurts to subsequently cut ties with the label soon after.
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Aftermath Entertainment
Aftermath Entertainment is an American record label founded by rapper and record producer Dr. Dre in 1996. It operates as a subsidiary of Universal Music Group, and is distributed through Interscope Records.
The label's roster includes artists such as Eminem, Marsha Ambrosius, Anderson .Paak, and Ez Mil, while former artists include 50 Cent and Kendrick Lamar, Busta Rhymes among others.
Upon his departure from Death Row Records on March 22, 1996, Dr. Dre quickly launched Aftermath Entertainment through Death Row's former parent label, Interscope Records. It was founded as a "boutique label" that prides itself on "quality over quantity", focusing on small numbers of high-profile releases.
Dr. Dre Presents: The Aftermath was the label's first release. The compilation, featuring artists who were amongst the label's first signees, was released on November 26, 1996. The album entered the charts at #6 and went platinum.
A few months prior to the album's release Dr. Dre had grabbed the cover of the Source Magazine. The title of the issue was "Dr. Dre Leaves Death Row" and in the article he alludes to a couple of tracks that Dre was cooking up for the album—"East Coast/West Coast Killaz" and RBX "Blunt Time". The first single/video for the album was the aforementioned "East Coast/West Coast Killaz" which was one of the more timely tracks in hip-hop history, as it was released amidst the height of the East/West rap wars and nearly to the date of 2pac's murder. The track featured A-list artists from both coasts—B-Real, RBX, Nas, KRS1—under the name Group Therapy—and the music video even featured a cameo from Southern rap star Scarface, as people in a smoke-filled room talked about a secret plan to shut down hip-hop. The track appealed to artists to "Kill that Noise" and end the East/West beef before it was too late. Though critically acclaimed, the track failed to make a major impression in mainstream radio play and influence. The same holds true for Dr. Dre's second single for the album in which Dre performs every verse for the track as a solo artist. The song "Been There, Done That" received some moderate video play on MTV and BET, but featured a more subdued and laid back version of Dre, that failed to make a huge impact commercially. These singles were released well ahead of the album—along with a feature segment on Dre and his Aftermath Presents Compilation that ran repeatedly on MTV. The hype did earn Dre a top 10 album upon its release, another platinum plaque, yet somehow was still considered to be a flop according to Dre's exorbitantly high expectations. It remains somewhat of a cult classic to this day. Most the artists on the album wouldn't be around when the label would take off a couple years later on the back of Eminem, but Mel-Man appears as a solo rapper/producer for the cut "Shttin On The World" and would remain a key producer for the label on upcoming hit projects.
A year later, on October 21, 1997, Aftermath released the only collaborative project by hip hop supergroup The Firm, composed of Nas, Foxy Brown, AZ and Nature. Despite the highly anticipated album featuring production and cameo appearances by Dr. Dre himself, debuting atop the Billboard 200 and being certified platinum, it sold below commercial expectation. The group was subsequently dropped from Aftermath and later disbanded.
Upon recommendation from Interscope co-founder and Dre's close friend, Jimmy Iovine, he signed Eminem to Aftermath on March 9, 1998. On February 23, 1999, Eminem's major-label debut album, The Slim Shady LP was released. The album debuted at number two on the Billboard 200 and number one on the Top R&B/Hip-Hop Albums chart, went on to be certified quadruple platinum, and arguably became the label's first successful album release. Also in 1999, on November 16, after a seven-year hiatus from releasing an album, Aftermath released 2001, Dr. Dre's follow-up to his 1992 album, The Chronic. The album went on to be certified sextuple platinum.
Several more artists were signed to, and later dropped from Aftermath, including Hittman, Rakim, King T, Dawn Robinson and Eve, due to production, creative or business conflicts. Following the June 25, 2002 release of her debut album under Aftermath, Truthfully Speaking, singer Truth Hurts, Dr. Dre and producer DJ Quik faced a multi-million dollar lawsuit from Lata Mangeshkar over the unauthorized usage of one of her songs as a sample for her hit single, "Addictive". This caused sales from her debut album to dwindle and Truth Hurts to subsequently cut ties with the label soon after.