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Dairy Management Inc.

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Dairy Management Inc.

Dairy Management Inc. is an American trade association funded primarily by the U.S. Dairy Promotion Program, itself funded by government-mandated checkoff fees on dairy products and federal tax dollars and dedicated to promoting the sale of American-made dairy products.

It also operates under the names Innovation Center for U.S. Dairy, National Dairy Council and American Dairy Association, as well as the U.S. Dairy Export Council.

The USDA regulates DMI's promotion of milk in the domestic market, but does not fund it directly.

The forerunner of Dairy Management Inc. was the National Dairy Council founded in 1915 by dairy farmers and processors when a foot-and-mouth disease outbreak threatened their image.

In 1940, farmers had founded the American Dairy Association (forerunner: the Dairymen’s Union of California, founded in 1891) to promote U.S. milk products to consumers through advertising. They merged it with the National Dairy Council in 1970.

In 1983, the National Dairy Promotion and Research Board was created through Congress.

In 1995, Dairy Management Inc. was incorporated as a nonprofit corporation by members of the National Dairy Promotion and Research Board and the United Dairy Industry Association. In 1995, DMI created the U.S. Dairy Export Council.

DMI has been called a marketing creation of the U.S. Department of Agriculture As of 2011, it was mainly funded by Dairy Promotion Program government-mandated fees on dairy products; the U.S. Department of Agriculture regulates DMI's promotion of milk in the domestic market, and does not fund it directly, but USDA funds the U.S. Dairy Export Council for overseas promotion. In 2010, the corporation had 162 employees and a budget of about $140 million, 5 of which came from the USDA.

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