United States Football League (2010)
United States Football League (2010)
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United States Football League (2010)

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United States Football League (2010)

The United States Football League was a proposed American professional football minor league founded in 2008 and aimed to begin play on February 20, 2010. The league was also known as the New United States Football League to distinguish it from the 1983–85 league of the same name. During its lifetime, the league had three different owner groups, with the last one aimed to start a season in 2015, but the plans never materialized; it was not until 2022 that a new version of the USFL would come to fruition; none of these versions of the USFL are directly related to each other.

The new USFL did not intend to become one of the "major league" sports organizations, but rather "committed to serving as a developmental league more akin to minor league baseball. As a developmental league, the USFL intended to offer players the opportunity to develop and refine their football skills and to showcase their abilities at a professional level." The league has publicly expressed an interest to also provide mentorship and training programs to help players prepare for their lives after football.

The initial ownership plan was that teams will be located in cities "large enough" to support a pro team, who are not served by NFL or MLB teams.

The league had a broadcasting agreement with the ESPN family of networks (including ABC).

On August 23, 2008, a press conference revealed plans for the New USFL, founded by Southern California businessman Michael Dwyer, planning to start play in Spring of 2010. Tom Shapiro, former Assistant City Attorney of Santa Barbara, California was hired as Commissioner. The season was suppose run from February through June as a sixteen-game season with no pre-season games (similar to the old World Football League), while championship game was supposed to be played at the end of June, with an aim to avoid any overlap with the NFL schedule.

Dywer announced 12 target states for USFL teams in 2008. States specified were Nevada, California (2), Oregon (Portland), Texas, Louisiana, Florida, Arkansas, New York, Michigan, Ohio, and Alabama.

After the initial press release the league kept a media silence, while most of the content was taken down from the official website during 2009 as the league stopped releasing new information. League founder Michael Dwyer advised in a YouTube interview that league investors have insisted on media silence as they work on building their league. On November 12, 2009, the website displayed a press release indicating that the league is "aiming to launch" in the spring of 2011, but no press release made and there were no reference to the previous plans. The website also indicated a goal of 10–12 teams for the opening season.

After three years of failed efforts to build a functional league, Dwyer sold the USFL brand to EndZone Sports Management, an entity headed by Jaime Cuadra headquartered in San Diego. The executive staff included Cuadra as President/CEO, Fred Biletnikoff, Jr. as Vice President of Football Operations and Bonnie-Jill Laflin as CMO/Executive Vice President. The advisory board included former players: Fred Biletnikoff, Sr., Lincoln Kennedy, Marshall Faulk, Jeff Garcia and Chris Doleman.

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