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LaserWriter
The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker that operated on top of the graphical user interface of Macintosh computers, the LaserWriter was a key component at the beginning of the desktop publishing revolution.
Laser printing traces its history to efforts by Gary Starkweather at Xerox in 1969, which resulted in a commercial system called the Xerox 9700. IBM followed this with the IBM 3800 system in 1976. Both machines were large, room-filling devices handling the combined output of many users. During the mid-1970s, Canon started working on similar machines, and partnered with Hewlett-Packard to produce 1980's HP 2680, which filled only part of a room. Other copier companies also started development of similar systems.
HP introduced their first desktop model, the 2687A with a Ricoh engine for $12,800 in 1983. Sales of the non-networked product were unsurprisingly poor. In 1983, Canon introduced the LBP-CX, a desktop laser printer engine using a laser diode and featuring an output resolution of 300 dpi. In 1984, HP released the first commercially available system based on the LBP-CX, the HP LaserJet.
By 1982 Apple Computer was rumored to be developing laser printers. Steve Jobs of Apple had seen the LBP-CX while negotiating for supplies of 3.5" floppy disk drives for the upcoming Apple Macintosh computer. Meanwhile, John Warnock had left Xerox to found Adobe Systems to commercialize PostScript and AppleTalk in a laser printer they intended to market. Jobs was aware of Warnock's efforts, and upon his return to California he began convincing Warnock to allow Apple to license PostScript for a new printer that Apple would sell. Negotiations between Apple and Adobe over the use of PostScript began in 1983 and an agreement was reached in December 1983, one month before Macintosh was announced. Jobs eventually arranged for Apple to buy $2.5 million in Adobe stock.
At about the same time, Jonathan Seybold (John W. Seybold's son) introduced Paul Brainerd to Apple, where he learned of Apple's laser printer efforts and saw the potential for a new program using the Mac's GUI to produce PostScript output for the new printer. Arranging his own funding through a venture capital firm, Brainerd formed Aldus and began development of what would become PageMaker. The venture capital coined the term "desktop publishing" during this time.
The LaserWriter was announced at Apple's annual shareholder meeting on January 23, 1985, the same day Aldus announced PageMaker. Shipments began in March 1985 at the retail price of US$6,995, significantly more than the HP model. However, the LaserWriter featured AppleTalk support that allowed the printer to be shared among as many as sixteen Macs, meaning that its per-user price could fall to under $450, far less expensive than HP's less-advanced model.
The combination of the LaserWriter, PostScript, PageMaker and the Mac's GUI and built-in AppleTalk networking would ultimately transform the landscape of computer desktop publishing. At the time, Apple planned to release a suite of AppleTalk products as part of the Macintosh Office, with the LaserWriter being only the first component.
While competing printers and their associated control languages offered some of the capabilities of PostScript, they were limited in their ability to reproduce free-form layouts (as a desktop publishing application might produce), use outline fonts, or offer the level of detail and control over the page layout. HP's own LaserJet was driven by a simple page description language, known as Printer Command Language, or PCL. The version for the LaserJet, PCL3, was extended from the previous laser printers. It lacked the power and flexibility of PostScript until several upgrades provided some level of parity. It was some time before similar products became available on other platforms, by which time the Mac had ridden the desktop publishing market to success.
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LaserWriter
The LaserWriter is a laser printer with built-in PostScript interpreter sold by Apple, Inc. from 1985 to 1988. It was one of the first laser printers available to the mass market. In combination with WYSIWYG publishing software like PageMaker that operated on top of the graphical user interface of Macintosh computers, the LaserWriter was a key component at the beginning of the desktop publishing revolution.
Laser printing traces its history to efforts by Gary Starkweather at Xerox in 1969, which resulted in a commercial system called the Xerox 9700. IBM followed this with the IBM 3800 system in 1976. Both machines were large, room-filling devices handling the combined output of many users. During the mid-1970s, Canon started working on similar machines, and partnered with Hewlett-Packard to produce 1980's HP 2680, which filled only part of a room. Other copier companies also started development of similar systems.
HP introduced their first desktop model, the 2687A with a Ricoh engine for $12,800 in 1983. Sales of the non-networked product were unsurprisingly poor. In 1983, Canon introduced the LBP-CX, a desktop laser printer engine using a laser diode and featuring an output resolution of 300 dpi. In 1984, HP released the first commercially available system based on the LBP-CX, the HP LaserJet.
By 1982 Apple Computer was rumored to be developing laser printers. Steve Jobs of Apple had seen the LBP-CX while negotiating for supplies of 3.5" floppy disk drives for the upcoming Apple Macintosh computer. Meanwhile, John Warnock had left Xerox to found Adobe Systems to commercialize PostScript and AppleTalk in a laser printer they intended to market. Jobs was aware of Warnock's efforts, and upon his return to California he began convincing Warnock to allow Apple to license PostScript for a new printer that Apple would sell. Negotiations between Apple and Adobe over the use of PostScript began in 1983 and an agreement was reached in December 1983, one month before Macintosh was announced. Jobs eventually arranged for Apple to buy $2.5 million in Adobe stock.
At about the same time, Jonathan Seybold (John W. Seybold's son) introduced Paul Brainerd to Apple, where he learned of Apple's laser printer efforts and saw the potential for a new program using the Mac's GUI to produce PostScript output for the new printer. Arranging his own funding through a venture capital firm, Brainerd formed Aldus and began development of what would become PageMaker. The venture capital coined the term "desktop publishing" during this time.
The LaserWriter was announced at Apple's annual shareholder meeting on January 23, 1985, the same day Aldus announced PageMaker. Shipments began in March 1985 at the retail price of US$6,995, significantly more than the HP model. However, the LaserWriter featured AppleTalk support that allowed the printer to be shared among as many as sixteen Macs, meaning that its per-user price could fall to under $450, far less expensive than HP's less-advanced model.
The combination of the LaserWriter, PostScript, PageMaker and the Mac's GUI and built-in AppleTalk networking would ultimately transform the landscape of computer desktop publishing. At the time, Apple planned to release a suite of AppleTalk products as part of the Macintosh Office, with the LaserWriter being only the first component.
While competing printers and their associated control languages offered some of the capabilities of PostScript, they were limited in their ability to reproduce free-form layouts (as a desktop publishing application might produce), use outline fonts, or offer the level of detail and control over the page layout. HP's own LaserJet was driven by a simple page description language, known as Printer Command Language, or PCL. The version for the LaserJet, PCL3, was extended from the previous laser printers. It lacked the power and flexibility of PostScript until several upgrades provided some level of parity. It was some time before similar products became available on other platforms, by which time the Mac had ridden the desktop publishing market to success.