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Ashley Jenkins
Ashley Jenkins
Ashley Jenkins
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Ashley Burns (née Jenkins; born May 3, 1982)[1][2] is an American actress and internet personality. She is a founding member of Ubisoft's all-female professional gaming group, the Frag Dolls.[3][4] She founded Rooster Teeth's news division, The Know.[5][6] She was a contestant on the 28th season of The Amazing Race.[7] Outside of the gaming industry, she voices Coco Adel in RWBY.

Key Information

Career

[edit]

Ashley Jenkins began her career in 2004, writing for an MMORPG called Shadowbane.[3] A developer on the game suggested she apply for a position with the Frag Dolls, an all-female, professional gaming team their publisher, Ubisoft, was starting.

She represented the Frag Dolls at many events including Women in Games International and CES.[8][9] As a professional gamer, Jenkins competed in and promoted games for Ubisoft such as Rainbow Six Vegas, Ghost Recon 2: Summit Strike and Splinter Cell Chaos Theory, in addition to public speaking and representing the team's point of view on women and video games.[10][11] In 2007, she appeared on the front cover of PC Accelerator magazine.[12]

In 2008, she was hired as Community Manager for Xbox, running social media and Xbox Live interface for Australia and New Zealand.[13]

In 2012, she was hired by IGN as Head of Community and Social Media in San Francisco.[14]

On March 17, 2014, she founded Rooster Teeth's news division, The Know, hosting alongside Meg Turney.[15] In its first two months, the channel amassed over 280,000 subscribers and 9 million video views on YouTube.[5]

In November 2015, it was announced that Jenkins, alongside her boyfriend Burnie Burns, would be competing in the 28th season of The Amazing Race.[16] They finished in 4th place.[17]

In September 2017, alongside Burns, she co-hosted the inaugural Purpose Awards, an expansion from the Streamy Awards.[18]

Jenkins announced on her Twitter on August 30, 2019, that it was her last day at Rooster Teeth.[19]

Personal life

[edit]

Ashley Jenkins grew up in Ogden, Utah. At 8-years-old, Jenkins was baptized into the Church of Jesus Christ of Latter-day Saints,[20] but has since stated that it was not for her and she is not practicing. She does not consider herself to be a member.

Ashley Jenkins started playing video games when she was seven and received a Nintendo Entertainment System and Super Mario Bros. for Christmas.[3] She considered herself a tomboy.[21]

Jenkins also goes by her gamertag, Jinx.[22] Her favorite game is Psychonauts.[21]

Jenkins became engaged to Rooster Teeth co-founder Burnie Burns in May 2016;[23][17] they married in June 2019.[24] The couple announced her pregnancy in March 2019;[25] Jenkins gave birth to a boy on August 25, 2019.[26] She announced the birth of their daughter in January 2023.[27]

References

[edit]
[edit]
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Ashley Jenkins

View on Grokipedia
from Grokipedia
Ashley Burns (née Jenkins; born May 3, 1982) is an American voice actress, content creator, and former professional gamer recognized for her contributions to the video gaming industry.
Burns rose to prominence as a founding member of the Frag Dolls, an all-female professional gaming team sponsored by , where she competed and promoted women's participation in under the alias "."
She later joined Productions, co-founding its news division The Know, hosting segments on gaming and , and providing the voice for Coco Adel in the animated RWBY.
In 2016, Burns competed on season 28 of with her future husband, co-founder .
Married to Burns since 2019 and mother to two children, she departed that year to pursue independent projects, including podcasting and writing.

Early Career

Entry into Gaming Industry

Jenkins entered the gaming industry professionally in 2004, when invited her to try out for the Frag Dolls, an all-female professional gaming team the company was forming to promote its titles and demonstrate female participation in competitive gaming. This opportunity arose from her growing involvement in online communities, where she had established herself as an enthusiast. Prior to this, Jenkins managed and created fan websites dedicated to specific games, including , , and , fostering discussions and resources for players. Her passion for gaming dated back to childhood, beginning around age seven, when she played titles such as on the Nintendo Entertainment System alongside her siblings, often sharing controllers or taking turns. These early experiences, combined with her tomboyish upbringing, sustained her interest in gaming despite societal perceptions that girls typically outgrew such hobbies after elementary school.

Formation and Role in Frag Dolls

The Frag Dolls were established in 2004 by as an all-female professional gaming , with the explicit mission to encourage greater participation in gaming and to promote titles through competitive play and community outreach. The initiative was spearheaded by employees Morgan Romine, Nate Mordo, and Michael Beadle, who recruited the original seven members—Brookelyn, Eekers, (Ashley Jenkins), Katscratch, Rhoulette, Seppuku, and Valkyrie—primarily through targeted casting calls on platforms like for women skilled in games such as Rainbow Six. This formation addressed the underrepresentation of women in at the time, positioning the team as ambassadors to challenge stereotypes and foster a supportive environment for female gamers. Ashley Jenkins, competing under the alias , joined as one of the founding members after building early connections in gaming communities, including running fan sites and interacting with developers on titles like , which prompted her application to the team. In her role, Jenkins competed in professional tournaments, particularly in Rainbow Six, while handling a range of promotional and operational duties such as web production, content maintenance, creative projects, data analysis, and event logistics for the team. She also engaged in public representation, including speaking engagements and media appearances to advocate for women in gaming, emphasizing and over stereotypes, as the Frag Dolls were compensated approximately $20 per hour for these multifaceted responsibilities.

Mid-Career Developments

Positions at IGN and

In 2004, Jenkins joined as an Associate Online Marketing Manager, concurrently serving as a founding member of the company's sponsored all-female gaming team, the Frag Dolls, where she handled web production, content maintenance, creative projects, analytics, and logistical support for the group's promotional activities. She remained in this role until 2008, during which the team focused on demonstrating female proficiency in competitive gaming and promoting titles through events and media appearances. Jenkins transitioned to IGN in September 2012 as Head of Community and Social Media, based in San Francisco, overseeing engagement strategies, social media operations, and community-building initiatives for the entertainment network. In this capacity, she coordinated fan interactions for major events, such as AMD Fan Day and Assassin's Creed developer hangouts, and contributed to content like polls and predictions for upcoming titles including Assassin's Creed IV: Black Flag. Her tenure lasted until April 2013, after which she moved to Rooster Teeth.

Launch of The Know at Rooster Teeth

Ashley Jenkins co-founded and launched The Know, Rooster Teeth's dedicated news division, on March 17, 2014, through the release of an introductory video hosted by Jenkins alongside . The program evolved from 's experimental news efforts, which began approximately six months earlier and had already generated 141 updates, 27 million views, nine hours of video content, and over 114,000 words of reporting. The launch video positioned The Know as an expansion beyond prior gaming-focused updates, incorporating coverage of movies, television, technology, and science topics delivered in real-time formats. Jenkins emphasized customizable viewing via playlists, allowing audiences to select content by interest rather than chronological order, marking a structured approach to news dissemination within Rooster Teeth's ecosystem. As a primary host, Jenkins anchored segments on industry developments, leveraging her background in gaming media to bridge Rooster Teeth's animation and entertainment divisions with broader pop culture reporting. The initiative quickly established The Know as a key Rooster Teeth outlet, with Jenkins and Turney collaborating on early episodes before additional staff, such as Brian Gaar, joined as co-hosts in subsequent years. This launch aligned with Rooster Teeth's mid-2010s expansion into diversified content, capitalizing on the company's growing audience for timely, insider-driven analysis.

Later Career and Media Work

Voice Acting Roles

Ashley Jenkins is best known for her voice work in Rooster Teeth's animated series RWBY, where she portrayed Coco Adel, a confident huntress and leader of Team CFVY, beginning with Volume 2 in 2014. This recurring role spanned multiple volumes, contributing to the character's depiction as a stylish, minigun-wielding fighter in the Beacon Academy setting. Her performance as Coco emphasized the character's bold personality and combat prowess, appearing in key episodes involving team dynamics and battles against Grimm creatures. In addition to RWBY, Jenkins provided minor voice contributions within the Rooster Teeth ecosystem, including unnamed female characters and passersby in the superhero parody series X-Ray & Vav (2014–2016). She also lent her voice to Gus' inner monologue in the murder-mystery web series Ten Little Roosters (2014). These roles, though supporting, aligned with her involvement in Rooster Teeth's creative output during her tenure there. No major video game voice credits are documented for Jenkins in primary industry databases.

Participation in The Amazing Race

Jenkins teamed with her boyfriend at the time, Burnie Burns, as a pair of dating gamers prominent in the online content and gaming communities through Rooster Teeth, for the 28th season of the CBS reality competition series The Amazing Race. The season featured 11 teams primarily composed of social media influencers and digital creators, marking a departure from prior casts that included more traditional professions; it involved global travel across 19 cities in 11 countries, with challenges emphasizing physical tasks, cultural immersion, and strategic decision-making. Burns and Jenkins maintained a strong competitive showing without securing a leg victory, consistently placing in the top half and achieving second position in five consecutive legs starting from Leg 6. They performed well in Roadblock challenges, leveraging complementary skills, but encountered difficulties with certain Detours, such as those requiring unfamiliar physical coordination like unicycling, which they later reflected could have been avoided by opting for alternative tasks. Their approach emphasized and an analytical, problem-solving mindset derived from years of gaming and content production, which helped them recover from early setbacks and adapt to navigation and clue-solving demands. The team was eliminated in the penultimate leg in , , finishing fourth overall after a prolonged search for the at the Shenzhen Cultural Center, during which they sought directions from approximately 40 locals amid language barriers and misleading clues, costing them about 45 minutes. In post-race commentary, they highlighted the race's intensity in fostering reliance on each other under pressure, while noting instances of global fan recognition during travel that underscored their pre-existing online fame.

Transition to Independent Podcasting

Following her departure from Rooster Teeth on August 30, 2019, Ashley Burns shifted focus to independent content creation, primarily through podcasting alongside her husband, . This transition aligned with Burnie's own exit from in June 2020 and the couple's relocation to the , enabling a more flexible, self-directed media presence unbound by corporate structures. In January 2023, Burns and her husband launched Morning Somewhere, a weekday produced independently via their dedicated website and distributed on platforms including and . The show features casual, coffee-fueled conversations covering pop culture, current events, technology, and personal life, often drawing from the hosts' experiences in gaming, media, and family dynamics. Episodes typically run 30-60 minutes and release Monday through Friday, emphasizing unscripted dialogue over produced segments. The quickly built an audience, achieving top rankings such as #2 on Spotify's daily charts by 2023, reflecting listener interest in the couple's post-Rooster Teeth perspectives. Burns contributes as co-host, frequently sharing insights on topics like media industry changes, parenting, and regional adaptations to life in , where episodes occasionally reference local elements such as encounters. This independent venture marks a departure from her earlier roles in structured gaming and voice work, prioritizing relational storytelling and audience engagement without institutional oversight. By 2025, Morning Somewhere had published over 470 episodes, maintaining a consistent schedule and incorporating listener interactions, such as Q&A segments and community feedback, to foster direct connections. The format's success underscores Burns' adaptability in the evolving landscape, where independent creators leverage to sustain output amid declining traditional media roles.

Personal Life

Marriage to

Ashley Jenkins and , co-founder of Productions, began their romantic relationship on September 23, 2012. The couple competed together as a dating pair on season 28 of , which aired in 2015 and featured them reaching the final four before elimination. Burns proposed to Jenkins during the race in using funds from a leg prize, though they formalized their engagement publicly in May 2016. Jenkins and Burns married in June 2019 in a private ceremony shortly before the birth of their first child. Jenkins announced the marriage on on June 11, 2019, describing it as an where they "ran away together" to commit officially, aligning with their shared motto of remaining "same team." The union integrated their professional lives, as both had overlapping roles at , where Jenkins hosted The Know and Burns served as a key executive until his 2020 departure. As of 2025, the couple remains married and has relocated overseas, maintaining a low public profile on personal matters.

Family and Children

Ashley Jenkins and Burnie Burns have two children together. Their first child, a son, was born on August 25, 2019. Jenkins announced the birth on social media, noting that both mother and baby were home safe. The couple maintains privacy regarding the children's names and further details about their family life.

Reception and Criticisms

Achievements in Promoting Women in Gaming

Jenkins served as a founding member of the Frag Dolls, Ubisoft's all-female professional team established in 2004, which aimed to highlight women's capabilities in competitive gaming amid a field perceived as male-dominated. As "Jinx," her public persona positioned her as a prominent , with media describing her as the "poster girl for girl gamers" through competitive play and promotional appearances that showcased female participation. She represented the Frag Dolls at key industry events, including Women in Games International gatherings and the Consumer Electronics Show (CES), where the team demonstrated proficiency in titles and engaged audiences to normalize women in gaming culture. In a 2009 interview, Jenkins articulated the team's mission by stating that "girls play games, too," emphasizing empirical participation over to counter stereotypes without relying on gender-segregated validation. Later, during her tenure at , Jenkins contributed to women-focused gaming initiatives, including a 2020 partnership with and that featured her in a , live video , and stream celebrating female gamers. This event, tied to Rooster Teeth's platform, extended her advocacy by amplifying diverse voices in video game and .

Criticisms of All-Female Teams and Public Image

Ashley Jenkins co-founded the Frag Dolls, an all-female professional gaming team sponsored by Ubisoft, in 2004, which aimed to promote women in esports and demonstrate competitive viability in titles like Rainbow Six and Unreal Tournament. The team achieved milestones such as ranking first at a Cyberathlete Professional League LAN tournament in 2005, but faced persistent scrutiny for potentially prioritizing promotional appeal over merit-based competition. Critics argued that the Frag Dolls exemplified "girl-gamer malarkey," portraying members as attractive models used for rather than elite players, thereby reinforcing of women in gaming as novelties rather than skilled competitors. This view posited that the team's segregation by gender undermined broader integration efforts, suggesting an implicit admission that women required separate spaces to succeed, which some contended set female gamers back by implying inferiority in mixed-team environments. Such critiques highlighted concerns over Ubisoft's motives, framing the initiative as a that highlighted physical appearance—evident in event demos and media portrayals—over verifiable prowess, with members often described in terms of looks rather than kill-death ratios or tournament wins. These debates impacted Jenkins' public image, positioning her as a symbol of corporate-driven diversity efforts in gaming that skeptics viewed as tokenistic or divisive. While proponents credited the Frag Dolls with trailblazing visibility for women, detractors, including on forums and in industry commentary, accused the model of fostering resentment by appearing to lower competitive barriers, contributing to a perception of Jenkins as emblematic of affirmative initiatives that prioritized quotas over achievement. The team's disbandment in , after nearly 11 years, was attributed partly to waning sponsorship interest and evolving norms favoring co-ed integration, leaving a legacy where Jenkins' involvement drew mixed reactions—praise for persistence amid , but criticism for embodying approaches seen as counterproductive to .

References

  1. https://www.themoviedb.org/person/1386700-ashley-jenkins
  2. https://www.famousbirthdays.com/people/ashley-jenkins.html
  3. https://www.smh.com.au/technology/girls-play-games-too-explains-pro-gamer-jinx-20090924-g41i.html
  4. http://archive.advertisingweek.com/events/ny/2018/speakers/?id=11193
  5. https://www.imdb.com/name/nm6879588/
  6. https://www.bubbleblabber.com/2020/06/burnie-burns-departs-rooster-teeth-for-now/
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  13. https://www.linkedin.com/in/anjenkins
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  33. https://roosterteeth.fandom.com/wiki/Burnie_Burns
  34. https://www.whosdatedwho.com/dating/burnie-burns-and-ashley-jenkins
  35. https://x.com/ashleyburns
  36. https://www.instagram.com/p/B1ubWttAUr-/
  37. https://x.com/ashleyburns/status/1166848169315065856
  38. https://www.theage.com.au/technology/girls-play-games-too-explains-pro-gamer-jinx-20090924-g41i.html
  39. https://www.chiefmarketer.com/benefit-cosmetics-partners-with-gen-g-on-video-series-for-female-gamers/
  40. https://www.vg247.com/frag-dolls-disbanding-professional-gaming
  41. https://www.destructoid.com/this-thing-that-i-do-faith-harrison-of-the-frag-dolls/
  42. https://goodgamehotspot.wordpress.com/2020/07/03/the-failure-of-female-esports-teams-and-their-contribution-to-negative-gender-stereotypes/
  43. https://www.reddit.com/r/Games/comments/awa3ae/the_rise_and_fall_of_the_frag_dolls_a_group_that/
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