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Astro (company)
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Astro (company)
All-Asian Satellite Television and Radio Operator, doing business as Astro (stylized in lowercase title), is a Malaysian pay satellite television, streaming television and IPTV provider. It is a wholly owned subsidiary of the Astro Malaysia Holdings Berhad and is operated by the communication satellite operator MEASAT Broadcast Network Systems Sdn. Bhd. It operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and the MEASAT in Cyberjaya.
It forms part of the mass media duopoly in the country alongside the Media Prima. Astro launched the high-definition platform Astro B.yond in 2009 and the IPTV platform Astro IPTV in 2011, with the latter targeted at consumers who were unable to receive the company's satellite services. The ultra high-definition (UHD) platform Astro Ultra was launched at the end of 2019 while the full high-definition (FHD) platform (replacement of Astro B.yond) called Astro Ulti was introduced in the mid of 2021. Astro operated in Indonesia from 2006 to 2008, under the Astro Nusantara and also in Brunei from 2000 to 2022, under the Kristal-Astro brand. Indonesian operations were led by the PT Direct Vision, while Bruneian were led by Kristal Sdn. Bhd. In 2016, the company was recorded as achieving 71% household penetration in Malaysia.
The licence to operate Astro, then unnamed, was given in June 1994 and was planned to have 20 channels through the Measat satellite. It was originally planned to launch in 1995, but postponed to 1996 with the launching initially took place in October and would be known as the All-Asia Satellite Television and Radio Operator, abbreviated as ASTRO and to be operated under its operating company, Measat Broadcasting Networks Systems. The upcoming satellite TV provider will offer 22 television channels and 8 radio stations in its platform.
Ahead of its launch, Astro's operator, Measat Broadcast Networks Systems expected that its satellite TV and radio services will gain profit within two-and-a-half to three years with a total of 700,000 subscriber base.
Astro was launched on 25 September 1996, three months after its establishment. Upon its launch, the company planned to offer the internet speed facility to its customers by early 1997.
Astro signed an agreement with Maybank which allows its subscribers to settle their monthly fees via the autophone and autodebit services as well as via automatic bill settlement facility provided by the bank through Visa and Mastercard.
Astro planned to open four out of seven showrooms nationwide by the first quarter of 1997. The company also planned to reach the target of 400 installations as early as January 1997. Astro also submitted its proposal to began broadcasting overseas. Two months later, the company entered a joint-venture with film production companies to produce program varieties.
On 1 April 1997, Astro appointed MOCCIS Trading, a trading arm of MOCCIS Berhad, to market and promote its service to its members via a monthly payment scheme.
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Astro (company)
All-Asian Satellite Television and Radio Operator, doing business as Astro (stylized in lowercase title), is a Malaysian pay satellite television, streaming television and IPTV provider. It is a wholly owned subsidiary of the Astro Malaysia Holdings Berhad and is operated by the communication satellite operator MEASAT Broadcast Network Systems Sdn. Bhd. It operates from the All Asia Broadcast Centre (AABC) in Kuala Lumpur and the MEASAT in Cyberjaya.
It forms part of the mass media duopoly in the country alongside the Media Prima. Astro launched the high-definition platform Astro B.yond in 2009 and the IPTV platform Astro IPTV in 2011, with the latter targeted at consumers who were unable to receive the company's satellite services. The ultra high-definition (UHD) platform Astro Ultra was launched at the end of 2019 while the full high-definition (FHD) platform (replacement of Astro B.yond) called Astro Ulti was introduced in the mid of 2021. Astro operated in Indonesia from 2006 to 2008, under the Astro Nusantara and also in Brunei from 2000 to 2022, under the Kristal-Astro brand. Indonesian operations were led by the PT Direct Vision, while Bruneian were led by Kristal Sdn. Bhd. In 2016, the company was recorded as achieving 71% household penetration in Malaysia.
The licence to operate Astro, then unnamed, was given in June 1994 and was planned to have 20 channels through the Measat satellite. It was originally planned to launch in 1995, but postponed to 1996 with the launching initially took place in October and would be known as the All-Asia Satellite Television and Radio Operator, abbreviated as ASTRO and to be operated under its operating company, Measat Broadcasting Networks Systems. The upcoming satellite TV provider will offer 22 television channels and 8 radio stations in its platform.
Ahead of its launch, Astro's operator, Measat Broadcast Networks Systems expected that its satellite TV and radio services will gain profit within two-and-a-half to three years with a total of 700,000 subscriber base.
Astro was launched on 25 September 1996, three months after its establishment. Upon its launch, the company planned to offer the internet speed facility to its customers by early 1997.
Astro signed an agreement with Maybank which allows its subscribers to settle their monthly fees via the autophone and autodebit services as well as via automatic bill settlement facility provided by the bank through Visa and Mastercard.
Astro planned to open four out of seven showrooms nationwide by the first quarter of 1997. The company also planned to reach the target of 400 installations as early as January 1997. Astro also submitted its proposal to began broadcasting overseas. Two months later, the company entered a joint-venture with film production companies to produce program varieties.
On 1 April 1997, Astro appointed MOCCIS Trading, a trading arm of MOCCIS Berhad, to market and promote its service to its members via a monthly payment scheme.
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