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Atari Program Exchange
Atari Program Exchange (APX) was a division of Atari, Inc. that sold software via mail-order for Atari 8-bit computers from 1981 until 1984. Quarterly APX catalogs were sent to all registered Atari 8-bit owners. APX encouraged any programmer, not just professionals, to submit video games, educational software, applications, and utilities. A few internally developed Atari products were sold through APX, such as Atari Pascal, the developer handbook De Re Atari, and a port of the arcade video game Kangaroo.
If accepted, a submitted program was added to the catalog with credit given to the programmer. The top submissions of the quarter in each category were recognized. One program each year received the top honor: the Atari Star award. It was given to My First Alphabet in 1981, Typo Attack in 1982, and the video game Getaway! in 1983. Typo Attack and two other releases, Eastern Front (1941) and Caverns of Mars were moved into Atari's official product line as ROM cartridges.
The brainchild of Dale Yocum, the Atari Program Exchange started in February 1981. In 1982 its management was taken over by Fred Thorlin, who operated it until it closed. APX published quarterly catalogs until 1984, when new Atari CEO James J. Morgan closed down the mail-order division. Some APX software was later picked up by Antic Software and branded as "APX Classics".
When Atari first launched the Atari 8-bit computers in late 1979, the company kept most of the hardware details secret. It intended to be the primary supplier of software for the platform, as had been the case with the Atari Video Computer System console. By the end of the first year on the market increasingly sophisticated applications from outside Atari were nonetheless becoming available. There were, however, a limited number of distribution channels at the time.
Dale Yocum approached Atari with the idea of setting up their own third-party publishing arm. With Atari's distribution capabilities the products would be seen by many more prospective customers, and at the same time, Atari would make money with every sale, money that would otherwise be lost. Chris Crawford later stated:
The guy who cooked up the idea, Dale Yocum, was trying to explain to the management that there are a lot people out there that like to write programs and if we can publish these programs for them, it's a win-win. He put together a business plan for it and said 'Look, we only need a little bit of money and this thing can be self sufficient and it might make some money.' They grudgingly agreed to let him do it because the Atari platform desperately needed a larger software base, a void not being filled by the other publishers of the day. And so he did it and very quickly made it into a monster success. It was a major profit center for Atari. They rewarded Dale for his initiative by bringing in another guy to be Dale's boss... so Dale, in disgust, transferred to the new Atari Research Division under Alan Kay about a year after APX launched.
Atari mailed catalogs to all computer owners who sent in warranty cards. The first issue of the catalog, Summer 1981, stated:
Atari offers a wide variety of useful and entertaining software ... we've come across other interesting software deserving public recognition ... [APX] will make such software available quickly and inexpensively ... We'll keep costs down [by using] simple packaging and we'll rely on user-written documentation ... What we'll offer, then, is a lot of interesting software quickly and inexpensively.
Hub AI
Atari Program Exchange AI simulator
(@Atari Program Exchange_simulator)
Atari Program Exchange
Atari Program Exchange (APX) was a division of Atari, Inc. that sold software via mail-order for Atari 8-bit computers from 1981 until 1984. Quarterly APX catalogs were sent to all registered Atari 8-bit owners. APX encouraged any programmer, not just professionals, to submit video games, educational software, applications, and utilities. A few internally developed Atari products were sold through APX, such as Atari Pascal, the developer handbook De Re Atari, and a port of the arcade video game Kangaroo.
If accepted, a submitted program was added to the catalog with credit given to the programmer. The top submissions of the quarter in each category were recognized. One program each year received the top honor: the Atari Star award. It was given to My First Alphabet in 1981, Typo Attack in 1982, and the video game Getaway! in 1983. Typo Attack and two other releases, Eastern Front (1941) and Caverns of Mars were moved into Atari's official product line as ROM cartridges.
The brainchild of Dale Yocum, the Atari Program Exchange started in February 1981. In 1982 its management was taken over by Fred Thorlin, who operated it until it closed. APX published quarterly catalogs until 1984, when new Atari CEO James J. Morgan closed down the mail-order division. Some APX software was later picked up by Antic Software and branded as "APX Classics".
When Atari first launched the Atari 8-bit computers in late 1979, the company kept most of the hardware details secret. It intended to be the primary supplier of software for the platform, as had been the case with the Atari Video Computer System console. By the end of the first year on the market increasingly sophisticated applications from outside Atari were nonetheless becoming available. There were, however, a limited number of distribution channels at the time.
Dale Yocum approached Atari with the idea of setting up their own third-party publishing arm. With Atari's distribution capabilities the products would be seen by many more prospective customers, and at the same time, Atari would make money with every sale, money that would otherwise be lost. Chris Crawford later stated:
The guy who cooked up the idea, Dale Yocum, was trying to explain to the management that there are a lot people out there that like to write programs and if we can publish these programs for them, it's a win-win. He put together a business plan for it and said 'Look, we only need a little bit of money and this thing can be self sufficient and it might make some money.' They grudgingly agreed to let him do it because the Atari platform desperately needed a larger software base, a void not being filled by the other publishers of the day. And so he did it and very quickly made it into a monster success. It was a major profit center for Atari. They rewarded Dale for his initiative by bringing in another guy to be Dale's boss... so Dale, in disgust, transferred to the new Atari Research Division under Alan Kay about a year after APX launched.
Atari mailed catalogs to all computer owners who sent in warranty cards. The first issue of the catalog, Summer 1981, stated:
Atari offers a wide variety of useful and entertaining software ... we've come across other interesting software deserving public recognition ... [APX] will make such software available quickly and inexpensively ... We'll keep costs down [by using] simple packaging and we'll rely on user-written documentation ... What we'll offer, then, is a lot of interesting software quickly and inexpensively.