Avex Trax (Japanese: エイベックス トラックス, Hepburn: Eibekkusu Torakkusu) is a record label owned by Japanese entertainment conglomerate Avex Inc. The label was launched in September 1990, and was the first label by the Group.[1]
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Two years after Max Matsuura began a career distributing studio albums from other countries, he and his two Avex co-founders, Tom Yoda and Ken Suzuki, decided to found their own label. Aiming to compete with more established labels such as Nippon Columbia, Nippon Crown, BMG Victor, Victor Musical Industries, Toshiba-EMI, CBS/Sony, Teichiku Records, King Records, Nippon Phonogram and PolyGram K.K., they created the Avex Trax label.
The first artist to sign to the label was the band TRF, which became a success. This led to Avex Trax becoming a "house of refuge" for artists who had left their former labels (e.g. Bananarama from Polydor K.K., Ayumi Hamasaki from Nippon Columbia, Namie Amuro from Toshiba-EMI, Ami Suzuki from Sony Music Japan).[2][3][4] It also appealed to artists not content with their current labels (e.g. Gackt from Nippon Crown).[5]
Formerly distributed by Sohbi Corporation until 1992[6] and then by the Nippon Crown label from 1992 on, in 1997 Avex became a self-distributed label together with Cutting Edge, which was formerly distributed by Toshiba-EMI.
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| Avex Entertainment |
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| Avex Pictures |
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| Avex AY Factory |
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| Avex International Holdings |
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