Berkeley Macintosh Users Group
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Berkeley Macintosh Users Group

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Berkeley Macintosh Users Group

The Berkeley Macintosh Users Group, or more commonly "BMUG", was the largest Macintosh User Group. It was founded in September 1984 by a group of UC Berkeley students including Reese Jones and Raines Cohen as a focal-point for the nascent Apple Macintosh user community. With more than 13,000 members, or "BMUGgers" at its peak in 1993, the group was the largest, and generally understood to be the most important, Macintosh users group. A few of the notable members include John "Captain Crunch" Draper, the Sultan of Brunei Hassanal Bolkiah, notorious murderer Enrique Zambrano, early hacker-chaser Cliff Stoll, Inktomi founder Eric Brewer, and many prominent computing journalists like John Dvorak, Ilene Hoffman, Leo Laporte and Adam Engst. An example of the group's omnipresent blue-floppy-disk lapel pin is held in the Smithsonian Institution's American History collection. BMUG's history and activities were closely linked with the MacWorld Expo meetings, traditionally held in San Francisco each January and Boston each August.

Day-to-day management of the organization was balanced between the senior full-time staff: business manager Harry Critchfield, technical manager Steve Costa, and support manager Randy Simon.

BMUG's finances and business operations were managed by Harry Critchfield and Alisa Schulman, better known for her role as a DJ at KALX. In 1995 Anne Wrixon replaced Harry Critchfield, and in 1997, Wrixon was replaced by Hal Gibson, who remained until the end.

One of BMUG's principal operations was collaborative Macintosh repair and maintenance. A benefit of BMUG membership was hardware repair (and often recovery of lost documents from floppy and hard disks). The technical operations were managed by Steve Costa. Electrical engineer Chuck Meyer conducted many of the trickier repairs. Herb Dang was a fixture in BMUG's technical services, and his son Frank continued that tradition into a second generation.

BMUG maintained a Macintosh support call-center, which helped users around the world by answering questions and helping them resolve technical problems with their computers. The support operation was managed by Randy Simon, and staffed by volunteers. While much of the support operation dealt with assisting users whose computers had crashed, a significant portion of it dealt with the specific "vertical market" of desktop publishing and prepress issues, which was then in its infancy and was one of the Macintosh's primary markets. Randy Simon also coordinated the production and publications of BMUG's massive biannual newsletters, sometimes totaling more than a thousand pages per year, initially with the assistance of BMUG volunteers Carolyn Sagami, Zig Zichterman, Robert Lettieri and Bill Woodcock, and later Hans Hansen. A collaboration between BMUG members, Programming SIG chair Greg Dow (now at Adobe) and networking and prepress expert Bill Woodcock (now at Packet Clearing House) resulted in the first example of "database publishing," a 1989 encyclopedia of Macintosh software, for which plates were produced directly from a FileMaker database without intervening processing.

BMUG was initially located in suite 3B, 2150 Kittredge Street, in downtown Berkeley, directly adjoining the southwest corner of the UC Berkeley campus. This building also housed Farallon Computing until Farallon outgrew the space and moved five blocks south-east to Dwight Way. After six years, BMUG moved to a larger space with street frontage at 2055 Center Street, a block and a half west of campus and directly across from the downtown Berkeley BART station.

BMUG's primary revenue-generating activity was the sneakernet distribution of Macintosh shareware software from its comprehensive library on 400k and 800k 3.5" floppy disks. BMUG's shareware disk duplication and distribution program was run by Art Lau and Gerald Raddatz, supplemented by the efforts of many of the other volunteers.

One of the early successes for the group was BMUGNet, a variant of Apple's LocalTalk system which used standard telephone wires to connect Macintosh computers together in a local area network. Wiring plans were initially published in the Fall 1985 BMUG Newsletter, but members could purchase adapters assembled by the group. Co-founder Reese Jones branched the production off as the commercial business Farallon Computing in 1986, renaming the product PhoneNet. The group invented other subsequent low-cost hardware kits as well... the 1991 introduction of the low-cost Mac LC prompted BMUG to begin offering a $12 VGA monitor adapter. MacRecorder, the first audio input device for the Macintosh, was also first released in 1985 as a BMUG kit, before being productized by Farallon and then Macromedia.

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