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Dave Asprey
Dave Asprey (born 1973) is an American entrepreneur, author and advocate of a low-carbohydrate, high-fat diet known as the Bulletproof diet, about which he has made claims criticized by dietitians as pseudoscientific. He founded Bulletproof 360, Inc. in 2013, and in 2014, founded Bulletproof Nutrition Inc. Men's Health described Asprey as a "lifestyle guru".
Asprey is known for his early adoption of the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994, and for his promotion of the "biohacker" movement. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems.
Asprey worked in the IT industry for companies that included Bradshaw and 3Com. He taught and ran the Internet and web engineering program at the UCSC Silicon Valley Extension, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning, where he co-founded the company's professional services group.
His first startup was an early-stage e-commerce company founded around 1993, which was featured in Entrepreneur magazine. Eventually, the company delivered products to customers in ten countries, including Australia, the United Kingdom, South Africa, and several parts of Asia, making it one of the first worldwide e-commerce businesses.
Asprey was the director of product management for a Silicon Valley startup called NetScaler, which was later acquired by Citrix Systems. After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology and later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full time.
Asprey founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014. He initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro. Asprey developed "low-mold coffee beans", oils, and supplements and started selling them on his website in 2011. The following year, Asprey was a panelist at the "Hack Your Brain" event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.
Asprey hosts a podcast, Bulletproof Radio, which had been downloaded more than 75 million times as of January 2019. The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and 'hack' their own health.
In 2014, Asprey authored The Bulletproof Diet, published by Rodale Books, and in 2015 opened a cafe in Santa Monica selling Bulletproof Coffee and high-fat foods. In July 2015, Asprey raised $9 million from Trinity Ventures to expand the company.
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Dave Asprey
Dave Asprey (born 1973) is an American entrepreneur, author and advocate of a low-carbohydrate, high-fat diet known as the Bulletproof diet, about which he has made claims criticized by dietitians as pseudoscientific. He founded Bulletproof 360, Inc. in 2013, and in 2014, founded Bulletproof Nutrition Inc. Men's Health described Asprey as a "lifestyle guru".
Asprey is known for his early adoption of the Internet for commerce, selling caffeine-molecule t-shirts via the alt.drugs.caffeine newsgroup in 1994, and for his promotion of the "biohacker" movement. Previously, Asprey held executive and director positions for technology companies including Trend Micro, Blue Coat Systems, and Citrix Systems.
Asprey worked in the IT industry for companies that included Bradshaw and 3Com. He taught and ran the Internet and web engineering program at the UCSC Silicon Valley Extension, in which Asprey created one of the first working instances of cloud computing. Later, he joined Exodus Communications as director of strategic planning, where he co-founded the company's professional services group.
His first startup was an early-stage e-commerce company founded around 1993, which was featured in Entrepreneur magazine. Eventually, the company delivered products to customers in ten countries, including Australia, the United Kingdom, South Africa, and several parts of Asia, making it one of the first worldwide e-commerce businesses.
Asprey was the director of product management for a Silicon Valley startup called NetScaler, which was later acquired by Citrix Systems. After working at Citrix, Asprey served as the vice president of marketing for Zeus Technology and later, vice president of technology and corporate development at Blue Coat Systems. He then became an entrepreneur in residence at Trinity Ventures before co-founding a company called Basis. Asprey was the vice president of cloud security for Trend Micro before he left to run his own business full time.
Asprey founded Bulletproof 360, Inc. in 2013 and founded Bulletproof Nutrition Inc. in 2014. He initially started the Bulletproof brand after developing Bulletproof Coffee. He posted the recipe for the beverage and details on the health benefits he experienced on his website while still working for Trend Micro. Asprey developed "low-mold coffee beans", oils, and supplements and started selling them on his website in 2011. The following year, Asprey was a panelist at the "Hack Your Brain" event at South by Southwest. By 2013, Asprey had left his position at Trend Micro to run the Bulletproof companies.
Asprey hosts a podcast, Bulletproof Radio, which had been downloaded more than 75 million times as of January 2019. The stated goal of Bulletproof Nutrition is to enhance human performance. It supports the Quantified Self movement as a way to empower individuals to understand and 'hack' their own health.
In 2014, Asprey authored The Bulletproof Diet, published by Rodale Books, and in 2015 opened a cafe in Santa Monica selling Bulletproof Coffee and high-fat foods. In July 2015, Asprey raised $9 million from Trinity Ventures to expand the company.