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Cable Video Store (CVS), was a pay-per-view (PPV) service that was launched on October 1, 1986 by American Cablesystems.[1] General Instrument developed the specialized set-top box that was used to deliver the service, called The Jerrold system.[2][3] Mark Graff, Founder and President of Graff Pay-Per-View, later purchased CVS.[4] Cable Video Store consisted of one channel which carried first run movies and specials (however, it did not carry major sporting events, such as boxing) on a PPV basis. They also offered low cost programs to buy along with the standard PPV fare.
CVS went off the air in May 1997 as the result of other pay-per-view services such as Viewer's Choice (now known as In Demand) and Request TV that provided multi-channels of PPV and the launching of Video on Demand on many cable systems.[5]
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