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SB Nation

SB Nation (an abbreviation for their full name SportsBlogs Nation) is a sports blogging network owned by Vox Media. It was co-founded by Tyler Blezinski, Markos Moulitsas, and Jerome Armstrong in 2003. The blog from which the network formed was started by Bleszinski as Athletics Nation in 2003, and focused solely on the Oakland Athletics. It later expanded to cover sports franchises on a national scale, including all Major League Baseball, National Basketball Association, and National Football League teams, as well as college teams, mixed martial arts and professional wrestling, and more, totaling over 300 community sites at its peak. The coverage style of SB Nation’s communities have an emphasis on covering sports from the perspective of fans.

In 2011, the network expanded into technology content with The Verge, leading to the parent company Sports Blogs Inc. being rebranded as Vox Media. SB Nation operates from Vox Media's offices in New York City and Washington, D.C.

From 2003 to 2011, the sports blog network SB Nation (originally known as SportsBlogs Nation) operated under the parent company SportsBlogs Inc., which was headquartered in Washington, D.C. Since Sports Blogs was rebranded as Vox Media, the network has also operated from the digital media company's offices in Manhattan. Vox Media's chief executive officer, Jim Bankoff, has served as SB Nation's CEO since 2009.

SB Nation's community sites cover specific sports, individual teams, or colleges athletics programs. They are staffed by a combination of full-time employees and part-time contractors paid through a monthly stipends or unpaid. These contributors cover game previews and recaps, analysis, breaking news, and more. Some have even produced regular podcast episodes. The sites encourage their readers to contribute to discussions on the sites. The network generates revenue through advertising.

SB Nation was co-founded by friends Tyler Bleszinski and Markos Moulitsas in 2003. The single blog from which the network formed was launched by Bleszinski as Athletics Nation in July 2003, and covered only the Oakland Athletics baseball team. Athletics Nation quickly became Blogads's second largest website, following Daily Kos, where Moulitsas served as an editor. Following the blog network's creation, six additional writers were hired to join Bleszinski in creating content, and Daily Kos' platform was implemented to encourage online community growth. Established bloggers were selected to contribute articles, and sports fans could leave comments. After sites were created for all Major League Baseball (MLB), National Basketball Association (NBA), National Football League (NFL), and National Hockey League (NHL) franchises, along with some college and other teams, Bleszinski focused on company growth and making money.

In 2008, SB Nation raised $5 million in a Series A round of financing with Accel Partners, Allen & Company, and Ted Leonsis contributing. Jim Bankoff, who was advising the company during the venture round, became SB Nation's CEO in January 2009. The network had approximately 1 million unique users, 5 million unique users, and nearly 185 blogs by February. The NHL sanctioned and began linking to SB Nation content on its official website in April, when the network was averaging 5 million unique monthly visitors across nearly 200 sites. In July, Comcast's venture capital branch, Comcast Interactive Capital, spearheaded a nearly $8 million second round of financing. In September 2009, SB Nation was re-launched to serve as a nationally focused portal for the network's blogs. Revenue generated by the network increased by four times in 2009.

In 2010, the network launched 20 regional sites, bringing the total number of sites to nearly 275. SB Nation had 31 full-time employees and was receiving 40 million monthly page views by approximately 8 million unique users, as of mid 2010. Comcast SportsNet and SB Nation agreed to a content sharing partnership in shared markets in June 2010. In July 2010, SB Nation announced it had acquired The Sporting Blog from Sporting News and would merge it with its main website. In November, Khosla Ventures led a third round of funding for SB Nation, bringing the company's total funding to approximately $23 million.

SB Nation acquired the blog networks FanTake and The Offside in March 2011, expanding its coverage of college sports and soccer, respectively. The network hired several Engadget employees to launch its first major expansion outside sports.

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