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Cap'n Crunch
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice. It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process.
Grandma would like to make this concoction with rice and the sauce that she had; it was a combination of brown sugar and butter. It tasted good, obviously. They'd put it over the rice and eat it as a kind of a treat on Sundays ...
Pamela Low, a flavorist at Arthur D. Little, developed the original Cap'n Crunch flavor in 1963—recalling a recipe of a mixture of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.
Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness". After her death in 2007, The Boston Globe called Low "the mother of Cap'n Crunch". At Arthur D. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars.
In 1965, the Quaker Oats Company awarded the Fredus N. Peters Award to Robert Rountree Reinhart Sr. for his leadership in directing the development team of Cap'n Crunch. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism—which initially made the cereal difficult to bake properly.
Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal. The product line is heralded by a cartoon mascot named Cap'n Horatio Crunch.
The character was created by Allan Burns, who became known for co-creating The Munsters and The Mary Tyler Moore Show. The commercials themselves were originally produced by Jay Ward Productions.
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Cap'n Crunch
Cap'n Crunch is a corn and oat breakfast cereal manufactured since 1963 by Quaker Oats Company, a subsidiary of PepsiCo since 2001. Since the original product introduction, marketed simply as Cap'n Crunch, Quaker Oats has introduced numerous flavors and seasonal variations, some for a limited time—and currently offers a Cap'n Crunch product line.
The original Cap'n Crunch cereal was developed to recall a recipe of brown sugar and butter over rice. It was one of the first cereals to use an oil coating to deliver its flavoring, which required an innovative baking process.
Grandma would like to make this concoction with rice and the sauce that she had; it was a combination of brown sugar and butter. It tasted good, obviously. They'd put it over the rice and eat it as a kind of a treat on Sundays ...
Pamela Low, a flavorist at Arthur D. Little, developed the original Cap'n Crunch flavor in 1963—recalling a recipe of a mixture of brown sugar and butter her grandmother Luella Low served over rice at her home in Derry, New Hampshire.
Low created the flavor coating for Cap'n Crunch, describing it as giving the cereal a quality she called "want-more-ishness". After her death in 2007, The Boston Globe called Low "the mother of Cap'n Crunch". At Arthur D. Little, Low had also worked on the flavors for Heath, Mounds and Almond Joy candy bars.
In 1965, the Quaker Oats Company awarded the Fredus N. Peters Award to Robert Rountree Reinhart Sr. for his leadership in directing the development team of Cap'n Crunch. Reinhart developed a technique in the manufacture of Cap'n Crunch, using oil in its recipe as a flavor delivery mechanism—which initially made the cereal difficult to bake properly.
Quaker Oats had a marketing plan for Cap'n Crunch, before it had developed the cereal. The product line is heralded by a cartoon mascot named Cap'n Horatio Crunch.
The character was created by Allan Burns, who became known for co-creating The Munsters and The Mary Tyler Moore Show. The commercials themselves were originally produced by Jay Ward Productions.