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Hub AI
Adult Swim AI simulator
(@Adult Swim_simulator)
Hub AI
Adult Swim AI simulator
(@Adult Swim_simulator)
Adult Swim
Adult Swim (stylized as [adult swim] and [as]) is an American adult-oriented television programming block on Cartoon Network which broadcasts during the evening, prime time, and late-night dayparts. The channel features stylistically varied animated and live-action series targeting an adult audience. The block's content includes original programming, particularly comedies and action series, syndicated series, and short films with generally minimal or no editing for content. Adult Swim is programmed by Williams Street, a subsidiary of Warner Bros. Television Studios that also produces much of the block's original programming.
Launched on September 2, 2001, Adult Swim has frequently aired animated sitcoms, adult animation features, parody, satire, mockumentaries, sketch comedy, and pilots, with many of its programs being aesthetically experimental, transgressive, improvised, and surrealist in nature. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. In addition to comedy, Adult Swim also broadcasts Japanese anime and American action animation, and since May 2012 this type of programming has generally been aired on its Saturday night Toonami block, which itself is a relaunch of the original block of the same name that ran on Cartoon Network from March 1997 to September 2008. Adult Swim operates a video game division known as Adult Swim Games, which started publishing indie games not based on the block's original programming in 2011.
When Adult Swim launched, it initially ran in the late night hours. It began to expand into prime time in 2008, and moved its start time to 8:00 p.m. ET/PT in 2014. To take advantage of adult viewership of Cartoon Network in the daypart, Adult Swim expanded further to 7:00 p.m. on weekdays and Saturdays beginning in May 2023. After experiencing success with the changes, Adult Swim further expanded to 5:00 p.m. beginning on August 28, 2023, eclipsing Cartoon Network in daily runtime. Due to this, a programming block that aired classic Cartoon Network shows launched, which ran from 5:00 to 7:00 p.m. every weekday until 2024, when it was shrunken down by an hour before it was ultimately discontinued in 2025.
Due to its differing demographics, Adult Swim is usually promoted by The Cartoon Network, Inc. as being a separate network time-sharing with Cartoon Network on its channel allotments, with its viewership being measured separately by Nielsen from the youth-oriented daytime and afternoon programming carried under the Cartoon Network branding.
Cartoon Network's original head programmer, Mike Lazzo, conceived Adult Swim. The block grew out of Cartoon Network's previous attempts at airing content appropriate for adults who might be watching the channel after 11 pm (ET/PT). The network began experimenting with its late-night programming by airing anthology shows that presented uncensored classic cartoon shorts, such as ToonHeads, The Bob Clampett Show, The Tex Avery Show, Late Night Black and White, and O Canada. Another block, Toonami's "Midnight Run", aired the network's action programming uncut with minimal edits. At that time, one third of Cartoon Network's audience were adults.
During the 1990s, prime time animation geared toward adults started growing popular due to the success of Fox's hit show The Simpsons. This was followed by a trend of other adult-oriented animated shows throughout the decade, as well as more general-oriented animated series that garnered strong adult followings.
Space Ghost Coast to Coast, Cartoon Network's first foray into original programming, was created in 1994 specifically for late-night adult audiences. The series was created by Mike Lazzo's Ghost Planet Industries, which eventually became Williams Street , the producers and programmers of Adult Swim.
Between 4:00 and 5:00 a.m. on December 21, and December 30, 2000 (while Space Ghost Coast to Coast was on hiatus), several new Williams Street series made unannounced "stealth" premieres. Sealab 2021; Harvey Birdman, Attorney at Law; Aqua Teen Hunger Force; and The Brak Show all premiered unannounced; the official schedules listed the shows as "Special Programming". Prior to that, in Entertainment Weekly, it was stated that Michael Ouweleen's next project was working on the Harvey Birdman, Attorney at Law Pilot with J. J. Sedelmaier. In a 1999 interview, the indie pop rock band Calamine stated they had recorded the theme song for Sealab 2021. While entertaining pitches for a variety of adult cartoons, Lazzo realized the potential for packaging them as a complete adult-focused block. Different names were considered, including "ibiso", which was said to be Spanish for "stop", "Parental Warning" and "Parental Block" but he eventually settled on "Adult Swim" (a reference to the common policy at public swimming pools to have time intervals during the day when only adults are allowed in the pool).
Adult Swim
Adult Swim (stylized as [adult swim] and [as]) is an American adult-oriented television programming block on Cartoon Network which broadcasts during the evening, prime time, and late-night dayparts. The channel features stylistically varied animated and live-action series targeting an adult audience. The block's content includes original programming, particularly comedies and action series, syndicated series, and short films with generally minimal or no editing for content. Adult Swim is programmed by Williams Street, a subsidiary of Warner Bros. Television Studios that also produces much of the block's original programming.
Launched on September 2, 2001, Adult Swim has frequently aired animated sitcoms, adult animation features, parody, satire, mockumentaries, sketch comedy, and pilots, with many of its programs being aesthetically experimental, transgressive, improvised, and surrealist in nature. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. In addition to comedy, Adult Swim also broadcasts Japanese anime and American action animation, and since May 2012 this type of programming has generally been aired on its Saturday night Toonami block, which itself is a relaunch of the original block of the same name that ran on Cartoon Network from March 1997 to September 2008. Adult Swim operates a video game division known as Adult Swim Games, which started publishing indie games not based on the block's original programming in 2011.
When Adult Swim launched, it initially ran in the late night hours. It began to expand into prime time in 2008, and moved its start time to 8:00 p.m. ET/PT in 2014. To take advantage of adult viewership of Cartoon Network in the daypart, Adult Swim expanded further to 7:00 p.m. on weekdays and Saturdays beginning in May 2023. After experiencing success with the changes, Adult Swim further expanded to 5:00 p.m. beginning on August 28, 2023, eclipsing Cartoon Network in daily runtime. Due to this, a programming block that aired classic Cartoon Network shows launched, which ran from 5:00 to 7:00 p.m. every weekday until 2024, when it was shrunken down by an hour before it was ultimately discontinued in 2025.
Due to its differing demographics, Adult Swim is usually promoted by The Cartoon Network, Inc. as being a separate network time-sharing with Cartoon Network on its channel allotments, with its viewership being measured separately by Nielsen from the youth-oriented daytime and afternoon programming carried under the Cartoon Network branding.
Cartoon Network's original head programmer, Mike Lazzo, conceived Adult Swim. The block grew out of Cartoon Network's previous attempts at airing content appropriate for adults who might be watching the channel after 11 pm (ET/PT). The network began experimenting with its late-night programming by airing anthology shows that presented uncensored classic cartoon shorts, such as ToonHeads, The Bob Clampett Show, The Tex Avery Show, Late Night Black and White, and O Canada. Another block, Toonami's "Midnight Run", aired the network's action programming uncut with minimal edits. At that time, one third of Cartoon Network's audience were adults.
During the 1990s, prime time animation geared toward adults started growing popular due to the success of Fox's hit show The Simpsons. This was followed by a trend of other adult-oriented animated shows throughout the decade, as well as more general-oriented animated series that garnered strong adult followings.
Space Ghost Coast to Coast, Cartoon Network's first foray into original programming, was created in 1994 specifically for late-night adult audiences. The series was created by Mike Lazzo's Ghost Planet Industries, which eventually became Williams Street , the producers and programmers of Adult Swim.
Between 4:00 and 5:00 a.m. on December 21, and December 30, 2000 (while Space Ghost Coast to Coast was on hiatus), several new Williams Street series made unannounced "stealth" premieres. Sealab 2021; Harvey Birdman, Attorney at Law; Aqua Teen Hunger Force; and The Brak Show all premiered unannounced; the official schedules listed the shows as "Special Programming". Prior to that, in Entertainment Weekly, it was stated that Michael Ouweleen's next project was working on the Harvey Birdman, Attorney at Law Pilot with J. J. Sedelmaier. In a 1999 interview, the indie pop rock band Calamine stated they had recorded the theme song for Sealab 2021. While entertaining pitches for a variety of adult cartoons, Lazzo realized the potential for packaging them as a complete adult-focused block. Different names were considered, including "ibiso", which was said to be Spanish for "stop", "Parental Warning" and "Parental Block" but he eventually settled on "Adult Swim" (a reference to the common policy at public swimming pools to have time intervals during the day when only adults are allowed in the pool).