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Color Media International

The Color Media International, formerly known as Color Press Group, is a Serbian media company based in Novi Sad, Serbia. The company publishes periodical print media such as lifestyle magazines, weekly tabloids, and glossy publications. Its various publications sell over two million copies each month, amounting to an annual revenue stream of over 20 million euros.[citation needed]

It is registered as a limited liability company (LLC) and contains assets in Serbia, Slovenia, Croatia, Bosnia-Herzegovina, Montenegro, and North Macedonia. Currently, the company publishes 84 periodicals, including its centerpiece publications, weekly tabloid Svet and monthly health/lifestyle magazine Lepota i zdravlje.

1992-1995

The company was founded in April 1992 when Robert Čoban and Velibor Đurović began publishing a biweekly student paper called Index at the University of Novi Sad.

After initial political and financial hardships, the paper grew into a biweekly magazine called Svet (The World), focused mainly on politics, the war in the Bosnia and Croatia region, and crime growth in Serbia. The circulation ranged from 3,000 to 10,000 copies and was printed by the printing house Forum in Novi Sad. Simultaneously, a company called Svet Press, owned by Coban and Djurovic, was created to oversee the magazine.

1996–1999

The magazine changed its format from Berliner to tabloid after transferring to the printing house Borba in Belgrade. These changes caused a gradual shift in concept, Svet became a magazine focused on entertainment and celebrity lifestyles and published some of the first paparazzo photographs in the history of Serbian publishing. In the following years, as a part of the publishing house Svet Press, the following editions have been started: Zona (The Zone), Moja tajna (My Secret), Moja romansa (My Romance), Moje srce (My Heart) and Teen Story, the first magazine printed abroad (Revai Nyomda, Budapest) on glossy paper. In December 1996, in cooperation with the Open Society Fund, a special edition of Svet was published dedicated to crime growth and the police torture of citizens in Serbia.

At the beginning of the NATO bombing in March 1999, the magazines were not issued for a few days. However, in April the complete production continued with a reduced number of pages and material adapted to the new circumstances. In the months following the NATO bombing, Svet Press published their first two enigmatic magazines, Skandi svet and Sfinga (The Sphynx), and culinary magazines, Tajne kuhinje (Kitchen Secrets) and Slatke tajne (Sweet Secrets). These magazines are no longer published.

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