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Comme des Garçons
Comme des Garçons (CDG, pronounced [kɔm de ɡaʁsɔ̃]) is a Japanese fashion label, founded by Rei Kawakubo in 1969. It is based in Paris, where its main office is located. Other than fashion, the label has expanded to include jewelry and perfume (under the brand Comme des Garçons Parfums).
The company shows its collections during Paris Fashion Week and Paris Men's Fashion Week. In 2017, it was reported that the company and its affiliates generated a revenue "of over $280 million a year".
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the line "Comme les garçons et les filles de mon âge" ("like the boys and girls my age"). The brand became successful in Japan in the 1970s and a menswear line was added in 1978. In 1981, the company had a debut show in Paris. Kawakubo's heavy use of black distressed fabrics, and unfinished seams were viewed negatively by French critics.
Throughout the 1980s, its clothes were often associated with a distressed and punk-oriented style. In 1982, Kawakubo's collection "Destroy" was heavily criticised. Women's Wear Daily called it the "Hiroshima bag lady look", and the Associated Press proclaimed Kawakubo the "high priestess of the Jap wrap". Unusual styles continued through the 1990s, many of which were disliked by experts.
In 1993, the company created its perfume line, Comme des Garçons Parfums.
In 2004, the company split its business into handmade garments produced in France, and non-handmade garments in Japan, Spain, and Turkey. The product line Play, the most recognizable and mainstream Comme des Garçons casual luxury line, is produced mainly in Japan, Spain, and Turkey, while some of its products are also made in France.
The company also produces a line of agendered fragrances, most of which are unconventional in the world of perfume and aligned with the styles of its garments.
The company released its first fragrance, Comme des Garçons, in 1994 and its first anti-perfume Odeur 53 in 1998. The anti-perfume features a blend of 53 non-traditional scents, which is rarely heard of in many other fragrance brands.
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Comme des Garçons
Comme des Garçons (CDG, pronounced [kɔm de ɡaʁsɔ̃]) is a Japanese fashion label, founded by Rei Kawakubo in 1969. It is based in Paris, where its main office is located. Other than fashion, the label has expanded to include jewelry and perfume (under the brand Comme des Garçons Parfums).
The company shows its collections during Paris Fashion Week and Paris Men's Fashion Week. In 2017, it was reported that the company and its affiliates generated a revenue "of over $280 million a year".
The label was started in Tokyo by Rei Kawakubo in 1969 and established as a company in 1973. The brand's name was inspired by Françoise Hardy's 1962 song "Tous les garçons et les filles", particularly from the line "Comme les garçons et les filles de mon âge" ("like the boys and girls my age"). The brand became successful in Japan in the 1970s and a menswear line was added in 1978. In 1981, the company had a debut show in Paris. Kawakubo's heavy use of black distressed fabrics, and unfinished seams were viewed negatively by French critics.
Throughout the 1980s, its clothes were often associated with a distressed and punk-oriented style. In 1982, Kawakubo's collection "Destroy" was heavily criticised. Women's Wear Daily called it the "Hiroshima bag lady look", and the Associated Press proclaimed Kawakubo the "high priestess of the Jap wrap". Unusual styles continued through the 1990s, many of which were disliked by experts.
In 1993, the company created its perfume line, Comme des Garçons Parfums.
In 2004, the company split its business into handmade garments produced in France, and non-handmade garments in Japan, Spain, and Turkey. The product line Play, the most recognizable and mainstream Comme des Garçons casual luxury line, is produced mainly in Japan, Spain, and Turkey, while some of its products are also made in France.
The company also produces a line of agendered fragrances, most of which are unconventional in the world of perfume and aligned with the styles of its garments.
The company released its first fragrance, Comme des Garçons, in 1994 and its first anti-perfume Odeur 53 in 1998. The anti-perfume features a blend of 53 non-traditional scents, which is rarely heard of in many other fragrance brands.