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Creamy Mami, the Magic Angel
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Creamy Mami, the Magic Angel
Creamy Mami, the Magic Angel (魔法の天使クリィミーマミ, Mahō no Tenshi Kurīmī Mami) is a magical girl anime television series produced by Studio Pierrot which aired from 1983 to 1984 on Nippon Television. It went on to have four OVA adaptions and featured in other Studio Pierrot special presentations. A three-volume manga was released during the original TV run, with the story written by Kazunori Itō and art by Yuuko Kitagawa. This was the first magical girl anime to be produced by Pierrot, and the first original work from the studio. In 2005, the web poll for TV Asahi's top-100 anime of all time saw Creamy Mami, the Magic Angel poll 82nd. The series is currently streaming in North America via Tubi, RetroCrush, Amazon Prime, Midnight Pulp, and AsianCrush, as of Spring 2020. Thus far, a limited DVD release of all 52 episodes has been successfully crowd-funded at Anime Sols.
Yū Morisawa is an ordinary 10-year-old girl, until she sees a spaceship floating in the sky. Carried into the ship, she helps a friendly alien called Pino Pino find the Feather Star. In thanks for her assistance he grants her a magical wand, which allows her to transform into a beautiful 16-year-old girl, for one year. She is also given two cats from Feather Star, Posi and Nega, who are to watch over her while she has magical powers. While wandering around the city as a teenager, she accidentally ends up on TV and is asked to sing, which the magic enables her to do remarkably well. Using the alias of Creamy Mami, she becomes an overnight success, and is soon sought to begin a professional career as an idol under Parthenon Productions. Along the way, she also meets past residents of Feather Star and supernatural beings. In addition, she must fight against Snake Joe, a shady character of the rival LP Productions, who is always trying to steal her away and Megumi-chan, another one of Parthenon Productions' top stars.
By Creamy Mami/Takako Ohta
By Megumi Ayase/Saeko Shimazu
A tribute album was released on February 9, 2011 and features covers by modern voice actors and rerecorded versions by or with Takako Ohta and Saeko Shimazu.
Along with Wandering Sun (1971) and Super Dimensional Fortress Macross (1982), Creamy Mami is known as a pioneer of the new marketing strategy, now known as media mix. They used an anime to promote a new, least-known idol singer. The real idol singer, Takako Ōta, acted as an idol singer (Creamy Mami) also in the story. The opening theme Delicate ni Suki Shite was her first song in the real world too. Even though Ohta was a new singer and not a trained voice actress, she voiced Yū/Creamy Mami. The result was a great success. The anime Creamy Mami has become famous and Ohta gained a high popularity that still exists today.
In 1999, Fuji TV's show Kaishingeki TV Utaemon had a poll to decide the most popular old TV theme song for a 25-year-old audience, and Delicate ni Suki Shite was ranked first. This anime has been repeatedly broadcast over the Internet too.
The same media mix approach was seen in Idol Densetsu Eriko (1989) and Idol Tenshi Youkoso Yōko (1990). The anime version of Full Moon o Sagashite (2002) shared the same format too. Another example is Lemon Angel (1987). Using an anime to promote a singer was not a new concept, as there was Pink Lady Monogatari (1978), a popular anime at the time.
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Creamy Mami, the Magic Angel
Creamy Mami, the Magic Angel (魔法の天使クリィミーマミ, Mahō no Tenshi Kurīmī Mami) is a magical girl anime television series produced by Studio Pierrot which aired from 1983 to 1984 on Nippon Television. It went on to have four OVA adaptions and featured in other Studio Pierrot special presentations. A three-volume manga was released during the original TV run, with the story written by Kazunori Itō and art by Yuuko Kitagawa. This was the first magical girl anime to be produced by Pierrot, and the first original work from the studio. In 2005, the web poll for TV Asahi's top-100 anime of all time saw Creamy Mami, the Magic Angel poll 82nd. The series is currently streaming in North America via Tubi, RetroCrush, Amazon Prime, Midnight Pulp, and AsianCrush, as of Spring 2020. Thus far, a limited DVD release of all 52 episodes has been successfully crowd-funded at Anime Sols.
Yū Morisawa is an ordinary 10-year-old girl, until she sees a spaceship floating in the sky. Carried into the ship, she helps a friendly alien called Pino Pino find the Feather Star. In thanks for her assistance he grants her a magical wand, which allows her to transform into a beautiful 16-year-old girl, for one year. She is also given two cats from Feather Star, Posi and Nega, who are to watch over her while she has magical powers. While wandering around the city as a teenager, she accidentally ends up on TV and is asked to sing, which the magic enables her to do remarkably well. Using the alias of Creamy Mami, she becomes an overnight success, and is soon sought to begin a professional career as an idol under Parthenon Productions. Along the way, she also meets past residents of Feather Star and supernatural beings. In addition, she must fight against Snake Joe, a shady character of the rival LP Productions, who is always trying to steal her away and Megumi-chan, another one of Parthenon Productions' top stars.
By Creamy Mami/Takako Ohta
By Megumi Ayase/Saeko Shimazu
A tribute album was released on February 9, 2011 and features covers by modern voice actors and rerecorded versions by or with Takako Ohta and Saeko Shimazu.
Along with Wandering Sun (1971) and Super Dimensional Fortress Macross (1982), Creamy Mami is known as a pioneer of the new marketing strategy, now known as media mix. They used an anime to promote a new, least-known idol singer. The real idol singer, Takako Ōta, acted as an idol singer (Creamy Mami) also in the story. The opening theme Delicate ni Suki Shite was her first song in the real world too. Even though Ohta was a new singer and not a trained voice actress, she voiced Yū/Creamy Mami. The result was a great success. The anime Creamy Mami has become famous and Ohta gained a high popularity that still exists today.
In 1999, Fuji TV's show Kaishingeki TV Utaemon had a poll to decide the most popular old TV theme song for a 25-year-old audience, and Delicate ni Suki Shite was ranked first. This anime has been repeatedly broadcast over the Internet too.
The same media mix approach was seen in Idol Densetsu Eriko (1989) and Idol Tenshi Youkoso Yōko (1990). The anime version of Full Moon o Sagashite (2002) shared the same format too. Another example is Lemon Angel (1987). Using an anime to promote a singer was not a new concept, as there was Pink Lady Monogatari (1978), a popular anime at the time.