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Sony Pictures Networks

Culver Max Entertainment Pvt. Ltd., trading as Sony Pictures Networks India (SPN or SPNI), is an Indian media conglomerate owned by Sony Pictures Television.

SPN manages and operates 26 television channels, the streaming media platform SonyLIV, as well as the television studio Studio NEXT and film studio Sony Pictures Networks Productions.

It was founded on 30 September 1995 as Sony Entertainment Television India Private Limited (SET India Pvt Ltd.). The first channel from the company was Sony Entertainment Television.

In 1999, SET India Pvt Ltd., launched its second channel Sony Max which broadcast Hindi movies and sports events along with Sony Entertainment Television. In 2005, SET India Network bought SAB TV from Sri Adhikari Brothers and rebranded as Sony SAB. In 2006 SET India launched the English movie channel Sony Pix.

In December 2007, SET India Private Limited was renamed as Multi Screen Media Private Limited.

In December 2015, the company was renamed as Sony Pictures Networks India (SPN).

On 24 October 2022, nearly all of Sony's networks underwent a rebranding coinciding with Diwali, replacing the cropped "S" logo used by SET since its launch with the S-curve logo template used by Sony's television networks worldwide since 2019, and first used locally by SonyLIV.

On 22 September 2021, Zee Entertainment Enterprises announced that it had reached an agreement in principle to merge its television networks, production operations, digital assets, and program libraries with SPN; the combined company would be majority-owned by Sony, and led by Zee CEO Punit Goenka. On 21 December 2021, the two companies reached a definitive agreement to merge; it was stated that the combined company "should be well-positioned to meet the growing consumer demand for premium content across entertainment touchpoints and platform[s]." Under the agreement, Sony will hold a 51% stake in the combined company, and inherit Zee's public listing on the Bombay Stock Exchange. The companies set a two-year deadline of 21 December 2023 to complete the merger, with a one-month grace period ending 20 January 2024.

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