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Cyriak
Cyriak
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Cyriak Harris (born September 19, 1974), known mononymously as Cyriak (/ˈsɪriæk/),[3] his B3ta username Mutated Monty, and Mouldy in the Doom community, is an English freelance animator, artist, composer, and author from Brighton. He is known for his surreal and bizarre short web animations with the frequent use of the Droste effect.[1]

Key Information

Animations

[edit]

Cyriak has been a regular contributor to the British website B3ta since 2004.[4] His YouTube channel was launched in March 2006.

Cyriak's YouTube account features a compilation of his animations, which have been popular throughout the blogosphere and noted by Wired's Eliot Van Buskirk.[5] Most of his videos are made with Adobe After Effects and FL Studio.[6] Cyriak's animation "MOO" has featured on the front page of Wired. His 2009 video "poo pants" features an animated sample of broadcaster Alan Titchmarsh singing a repeated refrain (a pitch-shifted excerpt from children's music artist Ann Austin's "The Poo Song") from the bowls of a series of toilets, some of which fly through space.

As a freelance animator, he has been commissioned by the video sharing website Sumo TV, and a music video for Grand Popo Football Club, among others.[7]

Cyriak made the "Spaceology" animation in the third episode of the fourth season of the TV series The IT Crowd and the "Goth to Boss" animation in the sixth episode.[8][9] In 2015 he created the opening credits for the Netflix series W/ Bob & David.[10]

Cyriak has directed a number of music videos, including videos for Bonobo's "Cirrus"[11] and Bloc Party's "Ratchet" in 2013,[12] Flying Lotus's "Putty Boy Strut" in 2014,[13] Run the Jewels’s "Meowpurrdy" in 2016, and Sparks' "The Existential Threat" in 2020.[14] His videos "Baaa" and "meow mix" have amassed more than 100 million views. Other popular uploads on his channel include "Welcome to Kitty City," "Cycles," and "7 billion."

Music and other activities

[edit]

Long before Harris started creating animations, he composed a considerable amount of surreal music.[15]

On 19 August 2008, Harris uploaded a music video of the song "My Territory" by Grand Popo Football Club. It features a landscape that has been made entirely out of a woman's body, and is a metaphor for consumerism and the treatment of the female body.[16] On 9 September 2009, British illusionist Derren Brown, live on UK television, claimed to predict the National Lottery numbers. Cyriak uploaded a possible explanation, to his YouTube channel, which gained half a million views within a week and attention from national press.[17] In September 2010 he appeared at "Flash on the Beach" in Brighton and in September 2014 appeared at "Reasons to be Creative", also in Brighton.[18]

In December 2013, he released the mod "Going Down" for the 1994 first-person shooter Doom II.[19][20]

In March 2018, he started working on a partly crowd-funded book Horse Destroys the Universe.[21][22] The book was published in September 2019. It is about scientists who experiment on a horse named Buttercup, causing it to become a super-intelligence. The escalating conflict between one of the scientists and Buttercup eventually causes the destruction of the universe.

On 8 February 2020, Cyriak showcased his music for the first time, as he performed as a disc jockey at the Zanzibar Club in Liverpool.[23][24]

In August 2022, he released another Doom II mod titled "Overboard".[25]

Awards and recognition

[edit]

On 3 December 2009, Cyriak was announced as the winner of the 2009 E Stings competition, run by television channel E4, with £5,000 for his video Recursive Culture.[26]

In 2006, he also received a special mention in the results of a Photoshop contest run by the technology series Click.[27]

In 2012 and 2014, he was awarded with two Cacowards, an annual online awards ceremony which honours the year's most prominent modifications of Doom, being recognized for his outstanding level design and sophisticated technical approach to achieving complex sequences and impressive comedic timing.[28][29][30]

In 2022, he was awarded with another Cacoward for his mod "Overboard", which was praised for its silliness and fast-paced gameplay.[31]

McDonald's advertisement feud

[edit]

In 2016, Cyriak accused fast food chain McDonald's of plagiarizing his animated video "cows & cows & cows". The studio that animated the advertisement, Buenos Aires-based Juan Solo, openly admitted that they used Cyriak's work as "reference". After Cyriak's tweets about the theft went viral, the advert was pulled. The original video, featuring dancing cows, had received more than 67 million views.[32][33]

Filmography

[edit]
List of music videos directed, showing year released and artist[34]
Year Song Artist
2007 "Beggin' (Pilooski Re-Edit)" Frankie Valli & The Four Seasons
2008 "My Territory" Grand Popo Football Club
2010 "We Got More" Eskmo
2011 "True Loves (Cereal Spiller Remix)" Hooray for Earth
2012 "Yellow Bridges" El Ten Eleven
"Putty Boy Strut" Flying Lotus
2013 "Cirrus" Bonobo
"Ratchet" Bloc Party
2015 "Wind and Rains is Cold" Cardiacs
2015 "There's Good Cud" Cardiacs
2015 "Occupy" Gong
2016 "Meowpurrdy" Run the Jewels
2017 "UFOholic (Acid Abduction Mix)" Denki Groove
2019 "Like and Subscribe" Adam Buxton
2020 "The Existential Threat" Sparks
2022 "Betray" Light
2024 "Polkamania" ("Helena Polka" segment) "Weird Al" Yankovic

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia
from Grokipedia
Cyriak Harris (born 19 September 1974) is an English freelance animator, visual artist, and musician known for his surreal, hypnotic short web animations that often feature bizarre transformations, looping patterns, and a blend of humor and unease. Working primarily with for animation and for composing original soundtracks, Harris creates content that has garnered a global , particularly on where his channel has over 3 million subscribers and nearly 1 billion views as of November 2025. Harris began his online presence in 2004 by producing quirky animated GIFs on platforms like b3ta.com under the username Mutated Monty, before transitioning to full-length videos in 2006 with works that quickly went viral for their mind-bending visuals. His style, often compared to the surrealism of Terry Gilliam or M.C. Escher infused with contemporary digital absurdity, draws from everyday objects and animals reimagined in impossible geometries and cycles, as seen in early hits like Meow Mix (2008), a disturbing yet comedic animation starring his cat, and Cycles (2010), which explores infinite loops of farm animals. These pieces not only showcase his technical prowess but also his ability to evoke a sense of wonder and discomfort, earning praise from outlets like The Guardian. In addition to independent web content, Harris has built a successful commercial career, creating title sequences, channel idents, advertisements, and music videos for clients including E4, , and artists like (e.g., the 2013 video Cirrus). Notable commissions include animations for TV series such as and contributions to films like Kill List (2011) in art direction and (2021) in visual effects, alongside directing the 7 Billion (2016), which visualized global population through escalating surreal imagery. His work has received awards for E4 stings and TV ads, and he continues to release personal projects like Baaa (2011), featuring geometric sheep mutations, and more recent pieces such as Polkamania! (2024), maintaining his reputation as a pioneer in internet . Originally based in for over a , Harris now resides in , where he draws inspiration from his surroundings, including his pet spiders, to fuel his ongoing experiments in digital animation.

Biography

Early life

Cyriak Harris was born on September 19, 1974, in , , . Growing up in the coastal city during the 1970s and 1980s, he was exposed to a range of children's television programs that often featured unsettling or surreal elements, which later influenced his distinctive style. From an early age, Harris developed an interest in surreal art and comedy, drawing inspiration from artists and creators such as , , , , and the group . He also began experimenting with music composition before gaining familiarity with computers, creating original pieces using rudimentary tools available at the time. Harris pursued formal education in during the 1990s at the in , , where he focused on traditional hand-drawn techniques. At the time, he had no prior experience with computers, to the extent that he did not know how to operate one, and his studies emphasized manual methods like storyboarding and cel . He graduated with a degree in in 1998, though he initially set aside professional pursuits in the field after completing his studies. Following graduation, Harris worked in unrelated office jobs while self-teaching digital tools, marking a gradual shift from traditional to computer-based animation. This period of experimentation laid the groundwork for his later career, as he began creating animated GIFs for personal enjoyment before discovering online platforms for sharing his work.

Career beginnings

Cyriak Harris, known professionally as Cyriak, studied at an art college in the , where he created his first , Robotic Mutation, in 1998. This student project depicted computer chips forming a robotic cell that evolves into a human form before disintegrating, showcasing early interests in surreal and transformative visuals. After completing his studies, Harris worked various dead-end office jobs and initially had little interest in pursuing professionally due to the labor-intensive nature of traditional techniques. In the early 2000s, Harris discovered digital tools like Photoshop during one such job with internet access, leading him to experiment with photo manipulation and create animated GIFs for personal amusement over several years. He began sharing these works publicly in September 2004 as a contributor to the British website B3ta under the username "mutated monty," marking his entry into online animation communities. By 2006, he transitioned to more complex video animations using software like Adobe After Effects, launching his YouTube channel in March of that year to compile and distribute his surreal shorts. The upload of a GIF compilation to in 2006 proved pivotal, rapidly gaining attention and propelling Harris into a full-time freelance career as an based in , . This online success, building on his presence, allowed him to secure commissions for advertisements, TV titles, and , evolving his hobby into a professional pursuit centered on digital montage and psychedelic effects.

Artistic style and techniques

Animation methods

Cyriak Harris primarily employs as his core software for animation, utilizing its capabilities to layer and manipulate video and photographic elements. He begins with simple source material, such as or original clips of animals and objects, which he cuts out using masking tools to isolate components like eyes, mouths, or limbs. These elements are then duplicated, rotated, and animated across hundreds of grouped layers to create seamless, looping transformations that evoke surreal multiplicity. His workflow is largely improvisational, starting from a vague conceptual idea rather than detailed storyboards, allowing organic evolution through . Harris experiments with footage in a stream-of-consciousness manner, micro-managing transitions to build complex scenes that emerge like a puzzle with a singular, inevitable solution. For music videos, he often aligns visuals to pre-composed tracks created in , using the rhythm as an informal guide to synchronize animations. This process can span weeks, involving intense periods of refinement and all-nighters to achieve fluid, hypnotic motion. Technically, Harris draws on self-taught digital methods to infuse realism into absurdity, distorting real-world footage into alien forms through repetition, scaling, and overlaying. He incorporates mathematical principles such as , geometry, and emergent patterns to generate chaos from ordered elements, often resulting in infinite zooms or recursive effects like the Droste illusion. This approach evolved from his early hand-drawn training in the , transitioning to computer-based techniques for efficiency in creating , psychedelic worlds.

Influences and evolution

Cyriak's artistic influences stem primarily from and psychedelic elements encountered during his childhood and early career. Growing up in the UK, he was shaped by the "vaguely nightmarish qualities" of children's television programs such as , , , and , which featured quirky and unsettling animations broadcast on channels like . Additionally, late-night surreal animations on BBC2 and , often aired to fill schedule gaps, exposed him to experimental adult-oriented content that blended weirdness with artistry, fostering his affinity for subverted reality. These early experiences occurred in an era when children's was inherently strange and adult even more so, providing a foundation for his distinctive style. Key artistic figures further refined his approach, drawing from a mix of visual artists, animators, and comedians who emphasized complexity, distortion, and humor. He cites M.C. Escher's intricate technical drawings for their geometric precision and reality-warping illusions, and for their dreamlike , and for stop-motion techniques that evoke unease. Terry Gilliam's cut-out animation style from profoundly impacted him, blending cartoon madness with subversive comedy, while influences like Raoul Servais, Zbig Rybczynski, and underground psychedelic comics such as Zap added layers of psychedelic experimentation and visual overload. Even unconventional sources, like the detailed illustrations in Haynes car manuals, contributed to his fascination with rendered complexity. Cyriak's style evolved from traditional hand-drawn animation, learned in school around the late 1990s, to self-taught digital methods enabled by the rise of computers and the internet. Initially working on award-winning stings for E4 and television advertisements, he transitioned to personal web-based shorts, prioritizing creative freedom over commercial constraints. A pivotal shift occurred when he adopted cut-out photographs for efficiency over drawing, quickly embracing their surreal potential to distort reality and construct psychedelic worlds through layering and masking in Adobe After Effects. This technique, often improvised without storyboarding, transformed simple elements—like animals in early works such as Meow Mix—into chaotic, mathematically inspired sequences that emerge from order, as seen in later pieces like Welcome to Kitty City (2010), which took two weeks of meticulous building. Over time, animation became a multidisciplinary outlet for his interests in writing, comics, video games, and music, evolving into stream-of-consciousness videos that amassed millions of views on YouTube.

Major works

Web animations

Cyriak's web animations are short, original films primarily distributed via platforms like and his personal website, showcasing his signature through looping, multiplying, and morphing organic forms set to electronic soundtracks he often composes himself. These works, which began emerging around after his initial forays into animated GIFs, emphasize hypnotic repetition and transformations, drawing millions of views and establishing him as a pioneer in independent online . Unlike his commissioned projects, these pieces are self-initiated experiments that explore themes of chaos, consumption, and without narrative constraints. A hallmark of Cyriak's web animations is their use of rotoscoped and composited live-action footage manipulated in to create impossible proliferations of animals or objects, often evoking a sense of overwhelming escalation. For instance, "cows & cows & cows" (2010), uploaded to on July 16, features a single cow in a field that rapidly duplicates and distorts into herds forming nightmarish shapes, accompanied by pulsating synth music, amassing over 72 million views. This piece exemplifies his early technique of fractal-like multiplication, turning mundane subjects into visual overloads. Building on this motif, "Baaa" (2011), released June 1, transforms sheep into abominations through seamless looping and warping, described by animation outlet as an "experiment in ovine " that blends cuteness with horror via escalating flock distortions. With 130 million views, it highlights Cyriak's refinement of audio-visual synchronization, where bleats evolve into a rhythmic cacophony. Similarly, "Welcome to Kitty City" (2011), premiered November 5, constructs a feline from thousands of cat images that twist into urban landscapes and abyssal voids, underscored by meowing harmonies, achieving 68 million views and demonstrating his shift toward architectural in animal-based works. Later entries like "" (2009), an earlier precursor with 46 million views, depicts a kitten ravaging a scene through gore-infused multiplication, predating his more polished animal series while introducing apocalyptic escalation. In recent years, "" (2023), uploaded September 29, applies the formula to geese waddling in synchronized frenzy across icy terrains, forming avian mandalas that dissolve into chaos, as noted by Laughing for its "oddly multiplying" electronic beat-driven absurdity, garnering nearly 5 million views. These animations collectively underscore Cyriak's evolution from raw experimentation to intricate, sound-designed spectacles that captivate online audiences with their blend of whimsy and unease.

Music videos and commissions

Cyriak has directed a range of since the late , often commissioned by artists and labels to pair his surreal, looping animations with experimental and electronic tracks. His early entry into this field includes the 2008 video for "My Territory" by Grand Popo Football Club, commissioned by Pschent Music, which features a dreamlike landscape formed from parts that morph and dissect in rhythmic patterns synchronized to the song's pop-funk groove. This work established his ability to blend grotesque transformations with musical timing, earning attention for its hypnotic yet unsettling visuals. In the , Cyriak's commissions expanded to prominent electronic and indie acts, emphasizing his technique of infinite zooms and animal amalgamations. For Flying Lotus's "Putty Boy Strut" in 2012, he created a video of endlessly multiplying, shape-shifting creatures that pulse to the beat, capturing the track's glitchy, futuristic energy and amassing over 10 million views on . The following year, 2013, saw videos for 's "Cirrus" and Bloc Party's "Ratchet," where cloud-like formations of birds and rats evolve into chaotic swarms, reflecting the songs' ambient and intensities respectively. Later in the decade, his 2016 video for ' "Meowpurrdy" transformed cats into a writhing, meowing mass of fur and eyes, amplifying the hip-hop duo's playful aggression and achieving viral success with millions of streams. Cyriak continued receiving music video commissions into the 2020s, adapting his style to diverse genres while maintaining thematic consistency around mutation and infinity. In 2020, for Sparks' "The Existential Threat," he depicted humanoid figures assembling into absurd, threat-like entities against a stark backdrop, mirroring the band's art-rock commentary on isolation during the . His 2023 video for Light's "Betray" revived his signature cow-morphing sequences in a prog-rock context, with fields of endlessly rearranging to the song's complex rhythms. Most recently, in September 2025, Cyriak directed Adam Buxton's "Dancing in the Middle," animating a binary conflict of robotic dancers in a divided world, underscoring the track's themes of polarization from Buxton's debut Buckle Up. Beyond music videos, Cyriak's commissions encompass advertisements, TV idents, and promotional content for brands and broadcasters, often utilizing stock footage manipulation and After Effects to produce cost-effective yet visually dense pieces. In 2008, he created two commercials for Coke Zero, commissioned by McCann Erickson for Hong Kong television, featuring polar bears and zero-gravity chaos without directly showing the product, which highlighted his efficiency in surreal branding. Around 2009, Cyriak directed a TV ad for Sony's Little Big Planet video game, using the game's own assets to build looping, whimsical worlds that promoted user-generated creativity. His broadcast commissions include idents and stings for channels like E4, CBBC, and Blue Peter, such as 2009 mash-up videos remixing celebrity clips into bizarre narratives, as showcased in his commercial showreel. These projects, alongside others like Fiat and Woolmark ads, demonstrate Cyriak's versatility in applying his chaotic aesthetic to commercial constraints.

Music and sound

Original compositions

Cyriak Harris, known professionally as Cyriak, has composed original electronic music since the early , primarily to accompany his surreal animations. His scores are characterized by intricate, experimental soundscapes that blend elements, synthesizers, and rhythmic loops, often evoking a sense of whimsy and chaos to mirror the morphing, animal-centric visuals in his work. He typically begins the creative process with music composition, allowing the audio to inspire subsequent animation ideas, sometimes months later. Harris employs digital audio workstations for his productions, notably , which he adopted in 2002 for its intuitive interface in programming drum loops and building layered tracks without formal training. His method often involves visualizing compositions through piano rolls, treating music as a graphical puzzle that parallels his techniques. This approach results in self-contained scores that are tightly integrated with the narrative structure of his videos, emphasizing experimentation over conventional song forms. Representative examples include the dubstep-influenced track "Meow" from 2008, created for his zombie kitten and featuring insistent meowing samples layered over pulsating beats, and the upbeat, cyclical synth melody in "Cycles" (2010), which underscores themes of endless transformation. In addition to individual tracks, Harris has released compilations of his original works, often remixed for standalone listening. The album Animation Mix (2020) collects 20 remixed pieces from his early animations, such as "Cows" and "Kitty City," highlighting his from tracker-style sequencing to more polished electronic arrangements. Similarly, Bits & Bobs (July 20, 2020), available on , compiles 12 tracks including "No More Memory," "7 Billion," and "RIP," presented as a "mixed salad" of archival tunes with updated remixes to showcase his most viewed animation soundtracks. These releases, self-distributed via platforms like and streaming services, allow fans to access the music independently while preserving its ties to his visual art. All compositions are protected by , with Harris offering downloads on a pay-what-you-wish basis to support direct fan engagement.

Performances and collaborations

Cyriak Harris has occasionally ventured into live musical performances, primarily through DJ sets that integrate his original compositions and remixes with accompanying animations. His debut live show took place on February 8, 2020, at The Zanzibar Club in Liverpool, UK, as part of the Chemtrail Party Mix event celebrating its second birthday. During this performance, Harris presented extended, dance-oriented remixes of his earlier tracks, synchronized with his signature surreal visuals projected alongside the music, marking a rare fusion of his animation and sound work in a live setting. To prepare for such events, Harris released an album of remixed tunes in 2020, adapting his glitchy, electronic soundscapes for club environments. In addition to solo performances, Harris has engaged in limited collaborative musical endeavors, often blending his composition skills with for music videos commissioned by artists. Notable examples include his work on Bonobo's "Cirrus" (2013), where he created a hypnotic, looping visual narrative driven by the track's electronic rhythms, allowing the music to dictate the 's structure. Similarly, for Flying Lotus's "Putty Boy Strut" (2012), Harris crafted a bizarre, morphing sequence that complemented the experimental hip-hop beats, emphasizing thematic between sound and visuals. His collaboration with on "Meowpurrdy" (2016), a charity track featuring cat-themed remixes, involved animating feline chaos to match the playful, bass-heavy production, in partnership with . Other significant musical partnerships include directing the video for El Ten Eleven's "Yellow Bridges" (2012), where his intricate loops amplified the instrumentation, and Sparks' "The Existential Threat" (2020), syncing absurd character animations to the band's art-pop energy. More recently, Harris collaborated with on "Betray" (2023), producing a frenetic visual companion to the electronic track, and with on "Dancing in the Middle" (2025), incorporating numeracy-themed into the comedic electronic sound. These projects highlight Harris's role as a composer-animator, where he often treats music as a guide for his visuals rather than performing live with other musicians.

Other projects

Books and publications

Cyriak Harris, professionally known as Cyriak, expanded his creative output beyond animation with his debut novel Horse Destroys the Universe, published in August 2019 by Unbound. This science fiction work, spanning 384 pages, explores themes of absurdity, existentialism, and cosmic catastrophe through the perspective of a sentient horse named Buttercup, who unwittingly triggers the universe's end. The narrative blends humor, philosophy, and surrealism, often likened to Douglas Adams's The Hitchhiker's Guide to the Galaxy crossed with elements of Black Beauty and The Matrix. Harris conceived the idea in , initially drafting a 50,000-word version before expanding it to 90,000 words over four years of iterative revisions, including structural edits and . The book's publication was enabled through Unbound's model, which successfully funded the project via supporter pledges, reflecting Harris's established online following from his career. Available in (ISBN: 978-1783527601) and digital formats, it has garnered positive reception for its whimsical yet profound storytelling, with an average Goodreads rating of 3.98 from over 270 reviews. As of 2025, Horse Destroys the Universe remains Harris's sole literary publication, with translations including an Italian edition titled Il Cavallo Che Distrusse L’Universo. No additional books or significant written works by Harris have been released, though his animations occasionally incorporate textual elements or comic strips on his personal website.

Video game modifications

Cyriak Harris, under the pseudonym "mouldy," has contributed to the community by creating several WAD files—custom modifications for the classic —that incorporate his distinctive surreal and chaotic aesthetic into and level design. These works blend intricate architecture, high enemy density, and thematic elements of absurdity, often drawing from his background to evoke disorienting, cyclical narratives. His mods are designed for Boom-compatible source ports, emphasizing fast-paced, challenging encounters in compact environments. Harris's earliest notable contribution was the single-level WAD "Bad Blood," released standalone in August 2012. This map features a labyrinthine layout with intense combat sequences, later integrated as MAP19 into the community project NOVA: The Birth in 2014. Following this, he released "The Eye" in late 2012, a Boom-compatible single map for Doom II characterized by a circular, infernal castle-like structure and moments of "mild carnage," accompanied by Mark Klem's track "Octo." It received recognition in the 2012 Cacowards for its innovative design. His breakthrough in the modding scene came with "Going Down," a 32-level megawad released on November 2, 2014. Set in a demon-infested UAC office building, the mod follows descending floors amid humorous interruptions like phone calls from his , with small, high-body-count maps emphasizing "chaotic-evil" . Harris composed the entire original soundtrack, including tracks like "Somebody Set Up Us the Bomb" for MAP01. The project won a 2014 Cacoward, praised for its thematic depth and replayability. In November 2024, for its 10th anniversary, Harris released "Going Down: Turbo," a revised version with adjusted difficulty, map tweaks, and enhanced elements, intended as a companion rather than replacement. More recently, "Overboard," uploaded on August 4, , expands on similar motifs in a 15-level structure (including six main maps, six variants, outros, and a secret level). Themod places on a overrun by demons, featuring custom , a DeHackEd patch for weapon tweaks (such as a faster pistol), and an original soundtrack with reused elements from "Going Down." It earned a Cacoward for its medium-difficulty, thematic consistency, and innovative mode. These modifications highlight Harris's ability to infuse with the surreal humor and visual intensity seen in his animations, influencing niche discussions within the Doom community.

Public reception

Awards and honors

Cyriak Harris won the 2009 E Stings competition organized by the television channel E4 for his animated sting titled Recursive Culture, earning a prize of £5,000. This victory highlighted his early talent in creating surreal, looping animations suitable for broadcast idents. In 2011, Harris received the Best Budget Dance Video award at the Music Video Awards for directing the "We Got More" for the Eskmo, recognizing his innovative low-budget approach to psychedelic visuals. The award underscored his growing influence in production within the creative industry. Harris's contributions to were honored in the 2014 Cacowards, an ceremony by Doomworld celebrating outstanding Doom modifications, where his solo-developed megawad Going Down was named among the top ten WADs of the year. The project, a 32-level expansion featuring original music and intricate level design, demonstrated his versatility beyond into . At the 2016 Berlin Music Video Awards, an international festival, Harris won the Most Bizarre category for his direction of ' "Meow the Jewels" track "Meowpurrdy," praised for its hallucinatory cat-themed . This accolade further cemented his reputation for boundary-pushing experimental work in music videos.

Controversies

In 2016, British animator Cyriak Harris publicly accused and its advertising agency, Tailor Made, of plagiarizing his 2010 video "Cows & Cows & Cows" for a Brazilian ad campaign promoting the restaurant's beef burgers. The original video, which has garnered over 20 million views, features a surreal sequence of cows multiplying and transforming in a hypnotic, glitch-art style, a signature of Harris's work. The ad replicated this concept with animated cows emerging and duplicating en masse against a similar minimalist backdrop, leading Harris to tweet a side-by-side comparison that highlighted the visual and stylistic similarities, amassing thousands of retweets and likes. The backlash prompted McDonald's to pull the commercial from air within days, with the company issuing a statement expressing regret and confirming the ad's withdrawal, though it stopped short of admitting infringement. Harris did not pursue legal action but used the incident to underscore issues of in , noting in interviews that while inspiration is common, direct copying without or compensation undermines independent creators. The event drew widespread media attention and discussions on platforms like about the blurred lines between homage and theft in . No other major controversies involving Harris have been reported in relation to his animation career.

References

  1. https://doomwiki.org/wiki/Cyriak_Harris_%28mouldy%29
  2. https://doomwiki.org/wiki/Going_Down
  3. https://doomwiki.org/wiki/The_Eye
  4. https://doomwiki.org/wiki/Going_Down:_Turbo
  5. https://doomwiki.org/wiki/Overboard
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