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Deepika Padukone
Deepika Padukone
Deepika Padukone
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Deepika Prakash Padukone[1] (pronounced [d̪iːpɪkaː pəɖʊkoːɳeː]; born 5 January 1986) is an Indian actress who works predominantly in Hindi films. Her accolades include three Filmfare Awards. Time named her one of the 100 most influential people in the world in 2018 and awarded her the Time100 Impact Award in 2022.

Key Information

Padukone, the daughter of the badminton player Prakash Padukone, was born in Copenhagen and raised in Bangalore. As a teenager, she played badminton in national level championships but left her career in the sport to become a fashion model. She soon received offers for film roles and made her acting debut in 2006 as the title character of the Kannada film Aishwarya. Padukone then played a dual role opposite Shah Rukh Khan in her first Bollywood release, the romance Om Shanti Om (2007), which won her the Filmfare Award for Best Female Debut. Padukone received praise for her starring role in the romance Love Aaj Kal (2009), but this was followed by a brief setback.

The romantic comedy Cocktail (2012) marked a turning point in her career, and she gained further success with starring roles in the romantic comedies Yeh Jawaani Hai Deewani and Chennai Express (both 2013), the heist comedy Happy New Year (2014), Sanjay Leela Bhansali's period dramas Bajirao Mastani (2015) and Padmaavat (2018), and the Hollywood action film XXX: Return of Xander Cage (2017). She also received critical acclaim for playing a character based on Juliet in Bhansali's Goliyon Ki Raasleela Ram-Leela (2013) and a headstrong daughter in Piku (2015), winning two Filmfare Awards for Best Actress. Following a short hiatus and producing two films under her own company Ka Productions, Padukone took on roles in top-grossing action films, including Pathaan (2023), Fighter and Kalki 2898 AD (both 2024).

Padukone is the founder of The Live Love Laugh Foundation, which creates awareness on mental health in India, for which she received the World Economic Forum's Crystal Award in 2018. She also participates in stage shows, has designed her own line of clothing for women, and is a prominent celebrity endorser for brands and products. Padukone has walked the Met Gala red carpet in Manhattan thrice: in 2017, 2018, and 2019. Her other ventures include startup investments and a self-care brand. Padukone is married to her frequent co-star Ranveer Singh, with whom she has a daughter.

Early life and modelling career

[edit]

Padukone was born on 5 January 1986 in Copenhagen, Denmark, to Konkani-speaking Indian parents.[2][3][4] Her father, Prakash Padukone, is a former professional badminton player and her mother, Ujjala, is a travel agent.[5] Her younger sister, Anisha, is a golfer.[6] Her paternal grandfather, Ramesh, was a secretary of the Mysore Badminton Association.[7] The family relocated to Bangalore, India when Padukone was a year old.[8] She was educated at Bangalore's Sophia High School and completed her pre-university education at Mount Carmel College.[9] She subsequently enrolled at the Indira Gandhi National Open University for a Bachelor of Arts degree in sociology, but dropped out due to scheduling conflicts with her modelling career.[8][10]

Padukone has said that she was socially awkward as a child and did not have many friends.[8] The focus of her life was badminton, which she played competitively from a young age. Describing her daily routine in a 2012 interview, Padukone said, "I would wake up at five in the morning, go for physical training, go to school, again go for playing badminton, finish my homework, and go to sleep."[8] Padukone continued to pursue a career in badminton throughout her school years and played the sport in national level championships. She also played baseball in a few state level tournaments.[11] While concentrating on her education and sporting career, Padukone also worked as a child model, first appearing in a couple of advertising campaigns at the age of eight.[12] In the tenth grade, she changed focus and decided to become a fashion model. She later explained, "I realised that I was playing the game only because it ran in the family. So, I asked my father if I could give up the game and he wasn't upset at all."[13] In 2004, she began a full-time career as a model under the tutelage of Prasad Bidapa.[13][14]

Early in her career, Padukone gained recognition with a television commercial for the soap Liril and modelled for various other brands and products.[15][16] In 2005, she made her runway debut at the Lakmé Fashion Week for designer Suneet Varma and won Model of the Year at the Kingfisher Fashion Awards.[17][18] Padukone's fame increased when she appeared in a popular print campaign for the 2006 Kingfisher Calendar;[19] the designer Wendell Rodricks commented, "Since Aishwarya Rai, we haven't had a girl as beautiful and fresh."[20] Rodricks had spotted her at a Ganjam jewellery class he was teaching and signed her up with the Matrix talent agency.[21] At the age of 21, Padukone relocated to Mumbai and stayed at her aunt's home.[8] In 2006, she gained recognition by featuring in the music video for Himesh Reshammiya's song "Naam Hai Tera" for the album Aap Ka Surroor.[22]

Padukone soon began to receive offers for film roles.[23] Believing herself to be too inexperienced as an actor, she enrolled for a course at Anupam Kher's film academy.[24] Following much media speculation, the director Farah Khan, who had noticed her in Reshammiya's music video, made the decision to cast her for a role in her upcoming film, then named Happy New Year.[8][25] Rodricks also takes credit in helping her get the role. Khan was looking for a model to star in the film, and got in touch with Malaika Arora. Rodricks, for whom Padukone had been modelling for roughly two years then, recommended her to Arora, a close friend of his, who in turn recommended her to Khan.[26]

Acting career

[edit]
See also: Deepika Padukone filmography

Film breakthrough and career struggles (2006–2011)

[edit]

Padukone made her acting debut with Aishwarya (2006), a Kannada film directed by Indrajit Lankesh.[19] The romantic comedy was a remake of the Telugu film Manmadhudu, and she was cast in the title role opposite the actor Upendra. The film proved to be a commercial success.[27] R. G. Vijayasarathy of Rediff.com was appreciative of Padukone's screen presence but added that "she needs to work on her emotional scenes."[28] By the end of 2006, Farah Khan's Happy New Year was shelved, and Khan had instead cast Padukone for the masala film Om Shanti Om (2007).[29] Set against the backdrop of the Hindi film industry, the film tells the story of a struggling actor who is reincarnated to avenge the death of a film star. Shah Rukh Khan starred as the lead, and Padukone featured in dual roles of a star in the 1970s, and later, an aspiring actress.[30] In preparation, Padukone watched several films of actresses Helen and Hema Malini to study their body language.[31] Her voice was dubbed by the voice artist Mona Ghosh Shetty.[32] For one of the songs in the film, "Dhoom Taana", Padukone drew upon Indian classical dance, and according to Dorling Kindersley, "mesmeriz[ed] audiences" by using hasta mudras (hand gestures).[33] Om Shanti Om emerged as the highest-grossing Hindi film of the year, with a global revenue of ₹1.49 billion (US$18 million).[34] Taran Adarsh of the entertainment portal Bollywood Hungama opined that she had "all it takes to be a top star", and she was awarded with the Filmfare Best Female Debut Award and received her first Filmfare Award for Best Actress nomination.[35][36] Bollywood Hungama reported that the success of Om Shanti Om proved a breakthrough for her.[37]

Deepika Padukone is sitting on a chair and smiling at the camera
Padukone at a promotional event for Lafangey Parindey in 2010

Padukone next played one of star Ranbir Kapoor's love interests in Siddharth Anand's romantic comedy Bachna Ae Haseeno (2008). The film was a financial success,[38] but Namrata Joshi of Outlook dismissed her performance as "mannequin-like and utterly lack[ing] fire and zing".[39] Her first release of 2009 came alongside Akshay Kumar in the kung fu comedy Chandni Chowk to China, in which she portrayed dual roles of Indian-Chinese twin sisters. Produced by Warner Bros., it had one of the widest international releases given to an Indian film.[40] Padukone learned jujutsu and performed her own stunts.[41][42] Despite the hype, Chandni Chowk To China was a financial failure, failing to recoup its ₹800 million (US$9.5 million) budget.[43][44] She appeared alongside Saif Ali Khan in the romantic drama Love Aaj Kal from the writer-director Imtiaz Ali. The film documented the changing value of relationships among the youth and had Padukone play the part of Meera Pandit, a head-strong career woman. With a worldwide gross of ₹1.2 billion (US$14 million), Love Aaj Kal proved to be the third highest-grossing Hindi film of 2009.[34] Aniruddha Guha of Daily News and Analysis said that Padukone "delivers the best of her four performances so far", and she was awarded with another Best Actress nomination at Filmfare.[45][46]

Padukone had five film releases in 2010. In the psychological thriller Karthik Calling Karthik, she played the supportive girlfriend of a depressed man (played by Farhan Akhtar). Derek Elley of Variety found the film to be "thinly plotted" but considered "the uncomplicated ingenuousness of Padukone" to be the film's highlight.[47] Her most financially profitable film that year was Sajid Khan's ₹1.15 billion (US$14 million)-grossing comedy film Housefull in which she featured alongside an ensemble cast headlined by Akshay Kumar.[34] Critic Raja Sen described the film as a "festival of bad acting" and attributed Padukone's poor performance to her "plasticky expressions".[48] Pradeep Sarkar's drama Lafangey Parindey (2010) starred Padukone as a blind girl determined to win a skating competition, for which she observed the interactions of blind people and rehearsed scenes while blindfolded.[49] The Hindu's Sudhish Kamath was impressed by the "considerable restraint" in her performance.[50] Her next role was opposite Imran Khan in the romantic comedy Break Ke Baad. CNN-IBN's Rajeev Masand found the film to be "watchable largely for the performance of its leading lady".[51] Padukone's final release of 2010 was Ashutosh Gowariker's period film Khelein Hum Jee Jaan Sey opposite Abhishek Bachchan. Based on the book Do and Die, the film is a retelling of the 1930 Chittagong armoury raid.[52] Bachchan featured as the revolutionary leader Surya Sen and Padukone played Kalpana Dutta, his confidante.[53] Padukone said that she was unable to research her role as there was very little information on Dutta and relied on Gowarikar's direction.[54] Barring Housefull, none of these films were commercially successful.[55][56]

Padukone began 2011 with an item number in the film Dum Maaro Dum.[57] She referred to it as "the wildest song any actress has done"; the song's sexual content attracted controversy including a court case for indecency.[58][59] Her next film was Prakash Jha's socio-political drama Aarakshan, which dealt with caste-based reservations in India. Trade journalists had high expectations for the film which ultimately flopped at the box office.[60][61] Critical reaction was largely negative, though Pratim D. Gupta mentioned Padukone as the most "refreshing thing" about it.[62][63] Her final appearance that year was in the comedy Desi Boyz alongside Kumar and John Abraham, a role that failed to propel her career forward.[64][65] The series of poorly received films led critics to perceive that Padukone had "[lost] her sparkle."[66]

Established actress (2012–2016)

[edit]

Padukone has said that her starring role in the 2012 Homi Adajania-directed romantic comedy Cocktail marked a turning point in her career.[67] Raja Sen opined that she had successfully proved to be a "stunning girl who can also act."[68] Set in London, Cocktail tells the story of a man's relationship with two temperamentally different women—an impulsive party girl (Veronica, played by Padukone) and a submissive girl next door (Meera, played by Diana Penty). During the script narration, the producer Dinesh Vijan offered Padukone the choice of which woman to play; she decided on Veronica to expand her horizons as an actress.[69] Portraying the role was a creative and physical challenge for her, and to achieve the physical requirements of her character she exercised extensively and followed a rigorous diet.[70][71] Critics were divided in their opinion of the film, but particularly praised Padukone's performance;[72] Devesh Sharma of Filmfare credited her as the "soul of the film" and wrote that she "excels in every scene, whether as a material girl who enjoys sex, drugs and rock and roll or as the jealousy ridden girl out to destroy herself."[73] Cocktail earned Padukone Best Actress nominations at several award ceremonies, including Filmfare, Screen, and IIFA.[74] The film also proved to be a box office success.[75]

Ranveer Singh and Deepika Padukone smiling for the camera
Padukone and Ranveer Singh at an event for Goliyon Ki Raasleela Ram-Leela in 2013. She was awarded her first Filmfare Award for Best Actress for her performance in the film.

The year 2013 was key for Padukone, as she starred in four of the top-grossing Hindi films of the year.[76][77] She reunited with Saif Ali Khan in Abbas–Mustan's Race 2, an ensemble action thriller that served as a sequel to Race (2008). The film received predominantly negative reviews,[78] but grossed a successful total of ₹1.62 billion (US$19 million).[79][80] Ayan Mukerji's romantic comedy Yeh Jawaani Hai Deewani paired her opposite Ranbir Kapoor. She was cast as Naina Talwar, a "shy wallflower", which marked a departure from the glamorous characters that she had a reputation for portraying.[81] Raja Sen termed it "her most self-aware performance" adding that she "acts within herself and eschews exaggeration, and the results are impressive".[82] The pairing of Padukone with her former boyfriend was highly anticipated,[83] and the film emerged as a major commercial success.[79][84] Her next appearance was opposite Shah Rukh Khan in Rohit Shetty's action comedy film Chennai Express, as a Tamil girl on the run from her father (a local don), which required that she adopt a Tamil accent. Critical opinion on her accent was mixed,[85] but her performance received praise;[86] film critic Aseem Chhabra wrote, "Padukone is delightful in the film—beautiful, smiling, and often a lot more playful and funny than Khan."[87] Chennai Express earned over ₹3.95 billion (US$47 million) to emerge as one of the highest-grossing Indian films.[88]

Padukone next played opposite Ranveer Singh in Goliyon Ki Raasleela Ram-Leela, an adaptation of the Shakespearean tragedy of Romeo and Juliet from director Sanjay Leela Bhansali. Her role was Leela, a Gujarati girl based on the character of Juliet.[89] Initially titled Ram-Leela, the film's title was changed after a court case was registered against Bhansali, Padukone, and Singh for "offending the religious sentiments" of the Hindu community by showcasing sex and violence under a title that referred to the life of Rama.[90] The film released among protests, but was generally well received by critics.[91][92] Meena Iyer of The Times of India mentioned Padukone as "breathtaking", and Khalid Mohamed concluded that "it's Deepika Padukone whom the film belongs to. Looking drop dead gorgeous and going at her part with a wallop, she's the prime asset of Ram-Leela."[93][94] Her performances in Chennai Express and Goliyon Ki Raasleela Ram-Leela won her several awards,[95] including the Screen Award for Best Actress for both films and the Filmfare Award for Best Actress for the latter.[96][97]

In 2014, Padukone featured opposite Rajinikanth in the Tamil film Kochadaiiyaan, a period drama shot using motion capture technology.[98] She was paid ₹30 million (US$350,000) for two days of work in it.[99][100] In Homi Adajania's satire Finding Fanny, Padukone played a young widow on a road trip with her dysfunctional friends. The film was screened at the 19th Busan International Film Festival;[101] critic Anuj Kumar of The Hindu wrote that Padukone successfully "takes off the fineries of Bollywood and you can sense the freedom from baggage in her performance".[102] Later that year, she starred opposite Shah Rukh Khan for the third time in Farah Khan's renewal of Happy New Year. She played a bar dancer who trains a group of underachievers for a dance competition. Sanjukta Sharma of Mint found her glamorous role to be of minimal importance, but the film became one of her most successful, earning over ₹3.4 billion (US$40 million) worldwide.[88][103] Padukone later remarked that production on the film was difficult for her as she suffered from depression and anxiety.[104]

A headshot shot of Deepika Padukone
Padukone at an event for Bajirao Mastani in 2015

Following an appearance in Homi Adajania's online video on feminism, entitled My Choice,[105] Padukone took on the role of a headstrong Bengali girl who cares for her hypochondriac father (played by Amitabh Bachchan), in Shoojit Sircar's comedy-drama Piku (2015). She was drawn to the depiction of a realistic father-daughter bond, which she thought was rare in Hindi cinema.[106] Tanmaya Nanda of Business Standard praised the film's feminist tone, and wrote that Padukone proves "what she is capable of when given something more to do than look pretty and be the crazy-dance girl at parties".[107] NDTV's Saibal Chatterjee opined that she "holds Piku together with a restrained star turn".[108] With a worldwide gross of over ₹1.40 billion (US$17 million), Piku was a box office hit, and garnered Padukone several awards, including second Best Actress awards at Filmfare and Screen.[109][110]

Later in 2015, Padukone played a vulnerable young woman in love with a psychologically troubled man (played by Ranbir Kapoor) in Imtiaz Ali's romantic drama Tamasha. Sukanya Verma named her performance as the best by an actress that year, writing that she "is so potent in Tamasha, it's almost as if you can hear her heartbeat across the screen".[111] Reacting to the film's commercial failure, Padukone said that she did not measure success with box-office numbers.[112] She reunited with Sanjay Leela Bhansali and Ranveer Singh in Bajirao Mastani, a historical drama about a tragic extramarital affair. Singh was cast as the maratha general Bajirao I, while Priyanka Chopra and Padukone featured as his first and second wife, respectively. To play the warrior-princess Mastani, Padukone learnt sword-fighting, horse-riding, and the martial art form of kalaripayattu.[113] With a revenue of over ₹3.5 billion (US$41 million), Bajirao Mastani proved to be the fourth highest-grossing Bollywood film of the year.[88] Anupama Chopra found Padukone "riveting", but Subhash K. Jha thought that she was "way too subtle and silken, and not steely enough".[114][115] At the 61st Filmfare Awards, Bajirao Mastani was named Best Film and Padukone received her second Best Actress nomination in that year.[109][116]

Professional expansion and fluctuations (2017–2022)

[edit]

The action film XXX: Return of Xander Cage (2017), in which Padukone played the leading lady opposite Vin Diesel, marked her first project in Hollywood.[117] The Philadelphia Inquirer's Tirdad Derakhshani dismissed the film as "abysmal" and thought that Padukone's talent was wasted in it, but Frank Scheck of The Hollywood Reporter believed that she "practically steals the film".[118][119] The film earned over US$345 million worldwide, a majority of which came from the Chinese box office.[120] Padukone received three nominations at the Teen Choice Awards.[121][122]

Padukone at the premiere of Chhapaak (2020), which marked her first production venture

In 2018, Padukone portrayed Rani Padmavati, a Rajput queen who commits jauhar (self-immolation) to protect herself from the Muslim invader Alauddin Khilji, in the period drama Padmaavat; it marked her third collaboration with Bhansali and Singh.[123] She was challenged by the need to convey her character's courage through silence, and was emotionally exhausted by the experience.[124] She read history books on the era and researched the various depictions of Padmavati.[124] Right-wing Hindu groups speculated that the film portrayed a romantic liaison between Padmavati and Khilji; they protested violently and placed a bounty to behead Padukone and Bhansali.[125] Following a deferment, the film was cleared for release after several modifications were made to it.[126][127] Anna M. M. Vetticad of Firstpost criticised the film's glorification of jauhar, but credited Padukone for managing to "eke something out of the stereotype-ridden writing".[128] With a then-record budget of ₹2 billion (US$24 million), Padmaavat had earnings of ₹5.45 billion (US$64 million) to emerge as one of Indian cinema's biggest grossers.[129][130] She received another Best Actress nomination at Filmfare.[131]

Following Padmaavat, Padukone took some time off work to focus on her home and family.[132] In 2018, she formed her own company, named Ka Productions.[133] The company's first release was Chhapaak (2020), a drama by Meghna Gulzar, in which Padukone starred as an acid attack survivor (based on Laxmi Agarwal).[134] She found it taxing to film in extreme heat wearing prosthetic makeup on her face, and considered it to be the most physically challenging role of her career.[135] Shubhra Gupta of The Indian Express was appreciative of Padukone for "not just putting the focus on the ravaged-skin [...] but reflecting a mix of pain, anger, resignation" and Teo Bugbee of The New York Times found her "by turns inquisitive, watchful and serene but never maudlin".[136][137] She received another Best Actress nomination at Filmfare.[138] Amidst significant political backlash due to Padukone's perceived support for the Citizenship Amendment Act protests, Chhapaak failed commercially.[139]

Padukone's next production venture was 83 (2021), a sports drama about India's victory at the 1983 Cricket World Cup, starring Ranveer Singh as Kapil Dev, in which she also took on the role of Dev's wife, Romi.[140] The film was delayed several times chiefly due to the COVID-19 pandemic in India.[141] Padukone was director Kabir Khan's first choice as he considered casting a real-life couple as an onscreen pair to be a good marketing strategy.[142] Reviews for the film were positive,[143] with Davesh Sharma of Filmfare commending Padukone for adding glamour to her supporting part.[144] It failed to perform well commercially.[145] Padukone next took on a leading role in Shakun Batra's Gehraiyaan (2022), a drama about infidelity which was released on Amazon Prime Video.[146] She described her part of a troubled woman engaged in an affair as the most layered of her career.[147] In a mixed review for the film, Siddhant Adlakha of IndieWire was appreciative of Padukone's "emotionally complex" performance.[148] She served as a jury member at the 2022 Cannes Film Festival.[149]

Big-budget action films (2023–present)

[edit]
Padukone and her frequent co-star Shah Rukh Khan at an event for Pathaan in 2023

Padukone reunited with Shah Rukh Khan in Siddharth Anand's action film Pathaan (2023), set in the YRF Spy Universe.[150][151] A song in the film, "Besharam Rang", featured Padukone in a saffron bikini, which became controversial once right-wing Hindutva groups deemed it obscene and objectionable.[152] The Central Board of Film Certification cleared the film for release after some edits were made to the song sequence.[153] Saibal Chatterjee wrote that Padukone "pulls off the dual act of an irrepressible femme fatale and a committed soldier with elan".[154] In her second collaboration with Khan in the same year, Padukone played a brief role (billed as a special appearance) in the action thriller Jawan.[155] Reviewers for Hindustan Times and The Week noted how much her pairing with Khan helped the picture.[156][157] Both Pathaan and Jawan broke several box-office records for a Hindi film, each earning over ₹10 billion (US$120 million) to rank among Hindi cinema's biggest grossers.[158][159][160] Padukone received another Best Actress nomination at Filmfare for Pathaan.[161] Her accomplishments of the year led India Today to name her as "the go-to actress for big-budget spectacles".[162] Describing her multiple collaborations with Khan, she has said that they have a "deep trust" and "a sense of ownership over each other".[163]

Continuing her work in big-budget action films, Padukone had three such releases in 2024. Some commentators complained that her consecutive roles in such androcentric films did not give her much scope to perform.[164] She collaborated with Anand once again in Fighter, co-starring Hrithik Roshan.[165] For their roles as Indian Air Force officers, Roshan and Padukone were required to undergo martial arts training.[166] WION's Shomini Singh wrote that she "looks gorgeous and shares good chemistry with Roshan- but her potential as an actress is never capitalised".[167] Padukone then featured alongside Amitabh Bachchan and Prabhas in Kalki 2898 AD, a Telugu science fiction film from filmmaker Nag Ashwin made on a record budget of ₹6 billion (US$71 million).[168] Set in a dystopian future, she played a pregnant test subject on the run. Sukanya Verma found her "significant even in a passive part" but Scroll.in's Nandini Ramnath opined that she "has little to do beyond looking stricken".[169][170] Padukone also joined Rohit Shetty's Cop Universe franchise in the ensemble action sequel Singham Again (2024), starring Ajay Devgn in the title role.[171] Mint's Udita Jhunjhunwala lamented her "insufficient presence" in it.[172] Kalki 2898 AD, Singham Again and Fighter rank among the highest-grossing Indian films of 2024, with the former earning ₹10 billion (US$120 million) worldwide and the latter two having modest returns on their high production budgets.[173][174][175] Padukone will next appear in AA22xA6 opposite Allu Arjun.[176]

Personal life

[edit]
Singh and Padukone at their wedding reception in 2018

Padukone shares a close bond with her family, and visits them regularly in her hometown of Bangalore.[177] She lives in Prabhadevi, a neighbourhood in Mumbai, and has admitted to missing the presence of her parents there.[8][178][179] A practising Hindu, Padukone considers religion to be an important aspect of her life and makes frequent visits to temples and other religious shrines.[180]

While filming Bachna Ae Haseeno in 2008, Padukone began a romantic relationship with co-star Ranbir Kapoor.[181] She spoke openly about the relationship and sported a tattoo of his initials on the nape of her neck.[182] She has said that the relationship had a profound effect on her, transforming her into a more confident and social person.[8][183] The couple broke up a year later;[184] she professed in an interview to feeling betrayed for a long time.[8] In a 2010 interview, Padukone accused him of infidelity, and Kapoor later admitted to it.[185][186][187] They reconciled their friendship while working on Yeh Jawaani Hai Deewani.[188]

Padukone subsequently became reticent to discuss her personal life, but in 2017, she fondly spoke of her relationship with her frequent co-star Ranveer Singh, whom she began dating in August 2012.[124][189] In October 2018, the couple announced their impending marriage.[190] The following month, they married in traditional Konkani Hindu and Sikh Anand Karaj ceremonies at Lake Como, Italy.[191][192] On 8 September 2024, she gave birth to their daughter Dua.[193]

Off-screen work

[edit]
A shot of Deepika Padukone dancing on stage
Padukone performing at the "SLAM! The Tour" concert in 2014

In addition to acting, Padukone has written opinion columns and has been involved with women's health and fitness magazines. She has also supported charitable organisations, and has performed for stage shows. In 2009, she was hired by Hindustan Times to write weekly columns for their lifestyle section; through these columns she interacted with her fans and passed details of her personal and professional life.[194][195] That year, she participated in the World 10K Bangalore marathon, which raised ₹13.1 million (US$150,000) in support of 81 NGOs.[196][197] In 2010, Padukone adopted the Maharashtrian village of Ambegaon as part of NDTV's Greenathon Campaign, to provide the village with a regular supply of electricity.[198] She visited Indian jawans (troops) in Jammu, for an Independence Day special episode of NDTV's reality show Jai Jawaan.[199]

Padukone took part in the opening ceremony of the third season of the Indian Premier League at the DY Patil Stadium in Navi Mumbai.[200] Three years later, she performed alongside Shah Rukh Khan, Katrina Kaif, and Pitbull for the sixth edition of the Indian Premier League.[201] In 2014, she participated in a concert tour across North America, entitled "SLAM! The Tour", in which she performed alongside her co-stars from Happy New Year.[202] Padukone has also been involved with the Olympic Gold Quest team, established by her father and Geet Sethi to support Indian athletes at the Olympic Games, along with sports personalities such as Leander Paes and Viswanathan Anand and several other actors.[203] In 2022, Padukone and Spanish footballer Iker Casillas unveiled the FIFA World Cup Trophy at the competition's final match in Qatar.[204]

In 2013, she launched her own line of clothing for women, in association with the retail chain Van Heusen.[205] Two years later, she collaborated with the fashion portal Myntra to launch another line under her brand "All About You".[206] From 2019 to 2021, she served as the chairperson of the Mumbai Academy of the Moving Image.[207] Through her own company, Ka Enterprises, Padukone has invested in several startups, including Drum Foods International, a fast-moving consumer goods company, and Blu Smart, an electric taxi.[208][209] In 2022, she launched her own self-care brand, named 82°E, beginning with skincare products.[204] The brand raised $7.5 million in seed funding to launch new products.[210]

Advocacy

[edit]
Padukone at an event for The Live Love Laugh Foundation in 2018

Padukone has also been outspoken on issues such as feminism and has said, "New feminism isn't about being aggressive; it's about reaching the top yet being soft. It's about being you – feminine, strong and full of will power."[211] In a 2015 interview, Padukone spoke about her personal experience of overcoming depression, and in October that year she formed a foundation to create awareness on mental health in India, named The Live Love Laugh Foundation.[212][213] The following year, she launched a campaign named More Than Just Sad to assist general physicians in their treatment of patients suffering from depression or anxiety.[214] Also in 2016, the foundation teamed with Facebook and the AASRA organisation to launch multilingual tools and educational resources in Facebook's networking site to support people with suicidal tendencies.[215] Padukone became the brand ambassador for the NGO Indian Psychiatric Society and on her foundation's first anniversary, the two organisations collaborated to launch the video and poster campaign #DobaraPoocho dedicated to victims and survivors of depression.[216][217] The World Economic Forum presented her with the Crystal Award in 2020 for creating awareness on mental health.[218]

In 2020, Padukone attended a protest for students who were brutalised during the 2020 JNU Attack due to their protests against the Citizenship Amendment Act.[219] Members of the ruling Bharatiya Janata Party criticised her decision and asked people to boycott her film Chhapaak.[220] Many others praised her for standing up against a crackdown on dissent, as mainstream Bollywood actors avoid making political statements fearing backlash and consequences on their film.[221] When asked about the political backlash she has since faced, Padukone said, "I don't know if I'm supposed to feel something about it. But the truth is, I don't feel anything about it."[222] Also in 2020, Padukone was criticised for a TikTok video aimed towards the promotion of her film Chhapaak, in which she asked users to recreate her "acid-attack survivor look" from the film which was deemed "insensitive" and "disrespectful" to acid-attack victims.[223] Later that year, Padukone was among several Bollywood actors who were criticised for posting Instagram messages showing solidarity with the Black Lives Matter movement, despite their previous work advertising skin-lightening products which perpetuate colourism.[224][225]

In the media

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The journalist Vir Sanghvi, in 2013, described Padukone as "strong, someone who makes up her own mind, [and] has motivation within herself."[226] She is particularly known in the media as a professional, disciplined performer, whose "work takes precedence over everything else".[66] A reviewer for Rediff.com described her personality as "simple", "grounded", and "accessible", and wrote, "She takes criticism in her stride, acknowledges her limitations and strives to work hard at getting better. She handles praise with equal composure."[227] In the book The Millennial Woman in Bollywood (2020) author Maithili Shyam Rao wrote that Padukone challenges conventional social and sexual mores through her on-screen roles and off-screen persona.[228] Padukone maintains an active social media presence.[229]

A shot of Deepika Padukone posing for the camera
Padukone at an event for Lux in 2016

Padukone is considered among the most popular and high-profile celebrities in India.[36][86] Analysing her career, Reuters published that after making a successful debut, she featured in a series of films for which critics labelled her as "wooden" and "mocked her accent".[230] The Indian Express opined that "a few unwise script calls and the public blow up of her high profile relationship with Ranbir Kapoor" had resulted in a brief career setback.[231] By 2013, several media publications began crediting her as the most successful contemporary actress in India.[34][232] A decade later, a journalist for Time magazine took note of her longevity as a leading star, a rarity for women in Indian cinema.[222] Also in 2023, Namrata Zakharia of The Week analysed that Padukone's acting career, brand endorsements, investments, philanthropy, and marriage to Ranveer Singh were collectively responsible in making her "India's most successful female celebrity".[233] Padukone has said that her background in sports has lent her to treat her career like an athlete, and that her choice of roles is "a combination of where I am in life, what I am offered and what I am capable of doing".[163]

India Today featured her among the nation's 50 most powerful people in 2017, 2019 and 2023,[234][235][236] as did The Indian Express in 2018, 2019, 2023 and 2024.[237][238][239] The global edition of Forbes ranked her as the tenth highest-paid actress in the world in 2016 and in 2018, the magazine ranked her as the highest-earning woman celebrity in India.[240][241][242] From 2014 to 2016 and in 2018, she was the highest ranked woman on the Indian edition of Forbes' "Celebrity 100" list, peaking at the fourth position in 2018 with an estimated annual earning of over ₹1.12 billion (US$13 million).[243][244][245] Also in 2018, Time magazine named Padukone one of the 100 most influential people in the world; Variety magazine featured her in their list of the 50 most impactful women in the world, and the market research firm YouGov named her the world's thirteenth most admired woman.[246][247][248] On International Women's Day in 2022, Outlook India listed her as one of the women redefining leadership roles.[249] In the same year, Padukone was awarded the TIME100 Impact Award for her work with mental health advocacy.[250] In 2023, she was featured by the Indian edition of Hello! magazine in their 100 most influential list.[251] The Week estimated her net worth to be ₹500 crore (US$59 million) in 2023[233] and in 2024, GQ India ranked her fifth among richest Indian actresses.[252]

Padukone ranks high on various listings of the most attractive Indian celebrities.[253] In 2008, she topped Indian Maxim's "Hot 100" list,[254] and in 2012, she was named "India's Most Beautiful Woman" by the Indian edition of People magazine.[255] Padukone has frequently featured in The Times of India's listing of the "Most Desirable Woman", topping the list in 2012 and 2013.[256][257][258] In 2010 and 2014, she was named the "World's Sexiest Woman" by the Indian edition of FHM.[259] and she was selected by the UK magazine Eastern Eye as the "Sexiest Asian Woman" in 2016 and 2018, and later, of the decade.[260][261][262] Madame Tussauds unveiled her wax statue in London in 2019.[263] Taking note of her dress sense, Filmfare credited her as one of the "few actresses who experiments with colours, cuts and silhouettes".[264] In the fitness book The Four-Week Countdown Diet, Padukone was cited by Namita Jain as "the ultimate role model for a healthy, fit and active lifestyle".[265]

Padukone is an active endorser for several brands and products, including Tissot, Maybelline, Coca-Cola, and L'Oréal Paris, among others.[266] In 2014, Business Standard reported that Padukone earned ₹50 million (US$590,000) to ₹60 million (US$710,000) per endorsement deal and TAM AdEX named Padukone the most visible face on television in India that year.[267][268] She has regularly featured in Duff & Phelps' listings of Indian celebrities with the highest brand value, peaking at the second position in 2018 with an estimated brand value of US$102.5 million.[269] In 2020, she became the first Indian brand ambassador for Louis Vuitton,[270] and in 2022, she was named a brand ambassador for the luxury jewellery brand Cartier.[271] In 2024, Padukone topped IMDb's List of 100 Most Viewed Indian Stars.[272]

Accolades

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Main article: List of awards and nominations received by Deepika Padukone

Padukone has been the recipient of three Filmfare Awards from 10 nominations: Best Female Debut for Om Shanti Om (2007), and two Best Actress awards for Goliyon Ki Raasleela Ram-Leela (2013) and Piku (2015).[36][97]

References

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Further reading

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[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Deepika Padukone

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from Grokipedia

Deepika Prakash Padukone (born 5 January 1986) is an Indian actress and film producer who primarily appears in Hindi-language films. The daughter of former champion , she initially pursued a career in at the national level before transitioning to modeling and entering the film industry with her debut in the Kannada film (2006) and subsequent Bollywood entry via (2007). Padukone has earned three for her performances and starred in several of India's highest-grossing films, including Pathaan (2023) and Jawan (2023), establishing her as one of the country's highest-paid actresses. In 2015, following her personal experience with depression diagnosed in 2014, she founded to address issues, particularly stress, anxiety, and depression, amid initial public skepticism viewing her advocacy as a publicity effort.

Early life

Family background and upbringing

Deepika Padukone was born on 5 1986 in , , to Konkani-speaking parents of Indian origin. Her father, , is a former professional badminton player who rose to world No. 1 ranking in 1980 and became the first Indian to win the that year, thereby elevating the sport's profile in . Her mother, Ujjala Padukone, worked as a travel agent. The family, originally from the Mangalore region in , relocated to Bangalore, , when Padukone was about 11 months old, following Prakash's international commitments in badminton. Padukone grew up in Bangalore alongside her younger brother, Rahul Padukone, in a household shaped by her father's athletic discipline and achievements. The move from instilled an early multicultural exposure, but her primary upbringing occurred in the culturally rich environment of Bangalore, where Konkani traditions from her heritage were maintained. This background emphasized values of perseverance and fitness, influenced directly by Prakash's career, though Padukone later shifted interests toward modeling and during her teenage years.

Education and entry into modelling

Padukone attended in Bangalore for her primary and secondary education, where she was noted as a studious and talkative student. She subsequently completed her pre-university (12th grade) studies at College in Bangalore. At age 17, while competing as a national-level player, Padukone chose to forgo further college education and pursue modeling professionally, later describing herself as remaining only a 12th-pass due to her career commitments. Although she briefly enrolled in a correspondence degree program, her intensifying modeling schedule prevented completion. Her modeling career commenced with appearances in television commercials, including one for soap, and campaigns for various brands. She participated in fashion events such as and gained prominence after featuring in the 2006 , which elevated her visibility in the industry. Within two years of starting, these opportunities positioned her for a transition into .

Film career

Debut and early struggles (2006–2010)

Padukone made her film debut in the Kannada-language romantic drama , directed by and released on 4 September 2006. She portrayed the titular character, Pai, opposite Upendra in a story involving star-crossed lovers and an adman protagonist. The film received moderate reviews and marked her entry into acting after a successful modeling career, including a prominent advertisement. Transitioning to Hindi cinema, she debuted in Bollywood with Om Shanti Om (2007), directed by Farah Khan and co-starring Shah Rukh Khan as an aspiring actor reincarnated to avenge his death. Released on 9 November 2007, the film grossed approximately ₹148 crore worldwide, becoming one of the highest-grossing Indian films of the year and establishing Padukone as a leading actress through her portrayal of the glamorous Shantipriya and her lookalike. She secured the role without a traditional audition, as Khan spotted her potential in modeling images from South India and prioritized her visual appeal over prior acting experience. Following this breakthrough, Padukone faced professional challenges, including criticism for her diction, accent, and perceived lack of acting depth despite commercial visibility. In 2009, , a comedy directed by , underperformed at the with collections below ₹50 against a high budget, drawing flak for her wooden performance. Love Aaj Kal, a romantic drama opposite , fared better with moderate earnings of around ₹80 but still highlighted inconsistencies in her expressive range. As a newcomer who relocated to as a teenager without family support, she navigated isolation and industry skepticism amid dynamics. By 2010, Padukone had five releases, underscoring her early volatility: (a ) and (a ) both flopped, failing to recover costs due to weak scripts and her underdeveloped dramatic skills; achieved semi-hit status with modest ₹35 earnings; only the ensemble comedy Housefull, directed by , succeeded commercially, grossing over ₹75 . These outcomes reflected her reliance on high-profile pairings rather than solo acting prowess, prompting her to later address the pressures of rapid fame without formal training.

Rise to prominence (2011–2016)

Padukone's portrayal of Veronica in the 2012 romantic comedy Cocktail, directed by Homi Adajania, marked a significant turnaround in her career, earning praise for her restrained yet vibrant performance as a free-spirited woman navigating love and friendship. The film received positive reception for her role, contributing to her first Filmfare Award nomination for Best Actress. In 2013, Padukone achieved breakthrough success with multiple high-grossing films, starring in four of the year's top Bollywood releases. She played the titular Leela in Sanjay Leela Bhansali's , opposite , which grossed over ₹110 crore nett in and won her the for her intense depiction of a passionate, defiant lover in a feuding families' . Her comedic role as Meenamma in Rohit Shetty's alongside propelled the film to become 2013's highest-grossing Hindi movie, collecting ₹227.13 crore nett domestically through its blend of action, romance, and humor. Yeh Jawaani Hai Deewani, where she portrayed Bunny's ambitious love interest, further solidified her commercial appeal, ranking among the year's top earners. From 2014 to 2016, Padukone diversified her roles while maintaining box-office dominance. In Happy New Year (2014), her part in the ensemble heist comedy contributed to its ₹199 crore nett haul. The 2015 drama , directed by , showcased her in a grounded role as a dutiful daughter to Amitabh Bachchan's hypochondriac father, earning her Best Actress wins at awards like the and Producers Guild. Closing the period, (2015) featured her as the historical warrior queen , opposite and , securing her another Best Actress honor at the Guild Awards and reinforcing her status through the film's visual grandeur and emotional depth. These successes, driven by strategic role choices and collaborations with established directors, elevated Padukone from supporting actress to one of Bollywood's highest-paid leads by 2016.

Commercial peaks and diversification (2017–2022)

Padukone expanded her career internationally with her Hollywood debut in the action thriller xXx: Return of Xander Cage (2017), portraying Serena Unger opposite . The film grossed $346.3 million worldwide against a $85 million budget, achieving commercial viability primarily through international markets including . This role marked her entry into global cinema, diversifying beyond Bollywood while leveraging her established appeal in action-oriented narratives. Returning to Indian cinema, Padukone starred as the titular Rani Padmavati in Sanjay Leela Bhansali's historical drama (2018), which faced pre-release controversies over its portrayal of historical events but proceeded after modifications. The film collected ₹302.15 crore nett in and ₹585 crore worldwide, ranking among the highest-grossing films at the time and solidifying her status in period epics with strong box-office draw. Her performance earned critical acclaim for embodying grace and resilience, contributing to the film's commercial peak despite debates on historical accuracy. In 2018, Padukone founded Ka Productions, her production banner aimed at creating content with global resonance, signaling a shift toward behind-the-scenes involvement. Her debut as producer came with (2020), where she played acid attack survivor Malti, inspired by real events, in a socially themed drama directed by . Budgeted at approximately ₹35-40 , it underperformed commercially, earning ₹40.57 nett in and ₹55.44 worldwide, amid competition from concurrent releases and mixed reception to its narrative pacing. Subsequent projects reflected further diversification into production and digital platforms. Padukone co-produced the sports biopic '83 (2021), depicting India's victory, with her husband in the lead; the film recouped costs partly through non-theatrical rights but lagged at theaters with under ₹200 worldwide gross. In 2022, she led the streaming romance on , exploring modern relationships, which garnered praise for her nuanced portrayal of emotional complexity without relying on traditional box-office metrics. These ventures highlighted a pivot toward content-driven stories and multi-platform distribution, even as theatrical successes waned post-Padmaavat.

Blockbusters and professional shifts (2023–present)

In 2023, Padukone starred as Rubai in the action thriller Pathaan, directed by Siddharth Anand and co-starring Shah Rukh Khan, which became one of the highest-grossing Indian films with worldwide earnings exceeding ₹1,050 crore. The film marked her return to a major commercial success following a period of selective roles, contributing to its record-breaking performance driven by strong audience turnout and overseas markets. She also made a special appearance in Jawan, another Shah Rukh Khan-led action film that grossed over ₹1,000 crore worldwide, featuring in the song "Not Ramaiya Vastavaiya" alongside the lead actor. Padukone's 2024 releases included Fighter, where she portrayed Squadron Leader Minal Rathore opposite , again under Siddharth Anand's direction; the aerial action drama collected approximately ₹359 crore globally, establishing it as a commercial hit despite mixed critical reception. She debuted in with , playing the pivotal role of Sumathi (SUM-80), a pregnant woman central to the sci-fi narrative, which achieved blockbuster status with substantial returns. Later that year, she appeared as DCP Shakti Shetty, dubbed "Lady Singham," in Rohit Shetty's ensemble action film Singham Again, released on November 1, 2024, as part of the Cop Universe franchise; the role drew online criticism for her accent and performance, though the film featured multiple star cameos. Post-motherhood following the birth of her daughter in September 2024, Padukone underwent professional shifts emphasizing work-life balance and production oversight. She exited the sequel to after her role was reportedly reduced to a cameo, citing commitment conflicts despite prior filming, and demanded adjustments amid perceptions of irreplaceability. Similarly, she stepped back from acting in the Hindi remake of The Intern to focus solely on producing, while advocating for standardized 8-hour workdays—a demand sparking industry debate over gender disparities in scheduling, as male actors have long worked longer shifts without equivalent scrutiny. In September 2025, she began filming King with in , signaling continued selective acting commitments alongside family priorities after a complicated .

Personal life

Relationships and marriage

Padukone's early relationships included a three-year romance with model and actor Nihar Pandya prior to her film debut. She later dated actor Ranbir Kapoor from 2007 to 2009, a period marked by their on-screen collaborations such as Bachna Ae Haseeno (2008); the partnership ended following Kapoor's infidelity, which Padukone publicly acknowledged in subsequent interviews. Padukone first encountered at an awards ceremony in 2012. Their romance developed during the filming of (2013), where they portrayed star-crossed lovers, mirroring their real-life connection that began that year. The pair maintained privacy initially but confirmed their engagement on the talk show in 2015, after Singh proposed earlier that year. On October 21, 2018, Padukone and Singh announced their wedding via , scheduled for November 14 and 15 at , . The intimate ceremony featured Konkani Hindu rituals on the first day and a Sikh on the second, with pre-wedding festivities like and sangeet at nearby resorts such as . A grand reception followed in , attended by industry figures.

Family expansion and motherhood

Deepika Padukone and Ranveer Singh announced their first pregnancy on February 29, 2024, through an Instagram post featuring baby attire and the caption "September 2024". The couple, married since 2018, had discussed family planning privately, with Singh reportedly encouraging Padukone to initiate the decision to expand their family. Their daughter was born on September 8, 2024, at a hospital. Padukone and Singh shared the birth announcement on shortly after, stating "Welcome Baby Girl! 8.9.2024" alongside heart emojis. They named the child Dua Padukone Singh, revealing her first public photograph during celebrations on October 20, 2025, depicting the infant in a traditional outfit. Padukone has described motherhood as transformative, calling it the "best role" of her life and emphasizing its demands on patience and adaptability. In a May 2025 interview, she noted that the responsibility of caring for her daughter fundamentally shifted her priorities, fostering a heightened sense of toward another human being. By October 2025, she elaborated that the experience propelled her beyond her introverted tendencies, enhancing her social engagement while underscoring the phase's challenges and rewards. No further expansions to the have been reported as of October 2025.

Off-screen endeavors

Business ventures and endorsements

In 2018, Padukone established Ka Productions, a media focused on originating, owning, and distributing content. The venture produced the films Chhapaak (2020) and 83 (2021), both of which addressed social themes but underperformed commercially. In August 2025, she withdrew from an acting role in the Hindi remake of The Intern to concentrate on producing the project under Ka Productions, alongside . Through her investment firm KA Enterprises LLP, Padukone has diversified into startups, primarily in consumer brands and technology sectors, with commitments totaling approximately INR 35 across at least nine ventures as of 2024. Key investments include:
  • Epigamia ( brand, early backer);
  • (electric ride-hailing, 2019 angel round);
  • Furlenco (furniture rental, 2019);
  • Purplle (beauty , 2018, yielding reported 5x returns by 2025);
  • (space tech);
  • Supertails (pet care);
  • Atomberg Technologies (appliances);
  • Mokobara (luggage);
  • Blue Tokai (coffee).
Padukone also launched 82°E, a luxury skincare brand in 2022, targeting premium inspired by Indian heritage. Padukone has secured endorsements with over 20 brands, leveraging her image for both domestic and international markets, including luxury fashion and wellness products. Notable partnerships encompass and Cartier (global luxury), Levi's (denim, emphasizing her influence on youth demographics), L'Oréal Paris (beauty), (sportswear), and Tetley Green Tea ( beverages). In , she has represented (beauty retail, appointed in 2025), (financial services), (telecom), and Lloyd (appliances). She terminated an aerated drink endorsement in the mid-2010s, citing misalignment with her fitness and advocacy. These deals have contributed significantly to her income, reflecting her appeal in aspirational consumer segments.

Production and entrepreneurial activities

Ka Productions, Deepika Padukone's media production company, was incorporated as a on December 10, 2018, with a focus on originating, owning, and distributing content for global appeal. The company has backed projects including (2020), in which Padukone starred and which highlighted the struggles of survivors, and '83 (2021), a biographical depicting India's triumph. In August 2021, Padukone committed to starring in and producing a romantic through Ka Productions for STXfilms and Temple Hill Productions. In August 2025, Padukone opted out of acting in the Hindi remake of The Intern to concentrate on producing it exclusively under Ka Productions, partnering with in a lead role. Parallel to her production efforts, Padukone launched KA Enterprises in 2014 as a family office, collaborating with her father to invest in consumer-oriented startups across sectors like food and beverage, mobility, beauty, and technology. Investments include Epigamia, a yogurt brand; BluSmart, ; Blue Tokai Coffee, a specialty coffee chain; Purplle, an e-commerce beauty platform; and Supertails, a pet care startup, among at least nine such ventures by 2024. These activities reflect a strategy targeting high-growth consumer brands, though specific financial returns remain undisclosed.

Philanthropy and advocacy

Mental health initiatives

In 2014, Deepika Padukone experienced clinical depression, initially identified by her mother, leading her to seek professional treatment. She publicly disclosed her in 2015, aiming to challenge stigma surrounding , where discussions were previously discouraged. This openness faced initial , with some questioning if it was a or influenced by pharmaceutical interests. Motivated by her experiences, Padukone founded (TLLLF) in 2015 as a focused on awareness, stigma reduction, and support for individuals dealing with stress, anxiety, and depression. The organization combines expert knowledge to disseminate credible information, normalize seeking help, and facilitate access to resources. Key activities include public campaigns such as "," launched in 2016 to educate high school students on . TLLLF has expanded interventions, including on-ground engagements with beneficiaries in regions like , , to address local needs. Marking its 10th anniversary in 2025, the foundation continues to prioritize evidence-based programs amid growing recognition of challenges in . In 2025, Padukone was appointed India's first Mental Health Ambassador by the Union Ministry of Health and Family Welfare, underscoring her role in national advocacy efforts.

Social causes and public campaigns

In March 2015, Padukone featured in Vogue India's "My Choice" video, a social awareness initiative directed by , which asserted women's autonomy over decisions including attire, , marriage, and sexual activity, with declarations such as "My body, my choice" and "To love, or not love, my choice." The campaign, produced under the Vogue Empower platform, sought to challenge societal constraints on women but faced backlash for allegedly endorsing and conflicting with traditional values, with critics labeling it hypocritical given Padukone's public image. Padukone has campaigned against acid attacks, particularly through the promotion of her 2020 film , which portrays the experiences of survivor . In February 2020, she initiated the #WontBuyWontSell effort, deploying undercover participants to markets across to purchase acid openly, exposing lax retail regulations and advocating for nationwide bans on over-the-counter sales to curb such violence, which claims over 1,000 victims annually according to government data. In January 2020, following a mob assault on students at that injured dozens, Padukone visited the campus to express solidarity with protesters opposing the violence, an action that amplified calls for accountability amid broader demonstrations against fee hikes and citizenship policies. While commended by student leaders for highlighting institutional failures, the gesture drew accusations of partisan alignment from government supporters, reflecting polarized media coverage. Padukone has voiced support for reforming feminism's framing, arguing in May 2025 interviews that it should emphasize mutual dependence between men and women rather than antagonism, and critiqued patriarchal expectations in professional settings. She has also pushed for standardized 8-hour workdays in Bollywood to mitigate exploitative schedules, describing industry norms as "brutal" and detrimental to work-life balance, especially for women balancing careers and family. Through her 2022-launched skincare brand 82°E, Padukone promotes cruelty-free, vegan formulations, aligning with animal welfare by avoiding animal-derived ingredients and testing, as certified by PETA India.

Public image

Media portrayal and brand influence

Indian media has frequently portrayed Deepika Padukone as a leading and Bollywood's global ambassador, highlighting her appearances at international events like for Louis Vuitton's Fall/Winter 2025 show on March 11, 2025, where she blended elegance with contemporary style. This depiction emphasizes her role in elevating Indian representation in luxury fashion, though coverage often sensationalizes personal aspects over professional achievements, reflecting broader patterns in . Padukone has confronted invasive media practices directly, as in her September 17, 2014, open letter criticizing The Times of India for publishing a cropped photograph focusing on her cleavage during a Piku promotional event, which she deemed a violation of privacy and consent. She stated, "When a woman says no, it means no," sparking national debate on sexism and garnering support from celebrities and the public, yet exposing entrenched objectification in entertainment reporting. More recently, on October 8, 2025, a promotional video for Abu Dhabi's tourism campaign featuring her in an abaya drew online criticism for perceived cultural insensitivity, illustrating how media amplifies polarized reactions to her choices. Padukone exerts considerable influence through brand endorsements, reportedly earning ₹8 per deal, which formed a major revenue stream alongside acting. In , her tie-ups generated ₹75 , outpacing endorsements by male stars like and at the time. As the first Indian global ambassador for in May 2022, she expanded the brand's appeal in , following prior roles with from 2021 and Levi's, where a February 2025 study analyzed her endorsement's positive effect on consumer brand perception in . Her campaigns demonstrate measurable impact, such as Hilton's August 15, 2025, Instagram Reel featuring her, which set a global record for views and underscored her digital influence on travel branding. Her social media presence further amplifies this influence, with her Instagram account reaching 80,461,158 followers as of February 10, 2026, and other sources reporting similar figures around 80.46 million in early February 2026. Additional ambassadorships for in September 2025 and Green Tea further position her as a versatile endorser, blending lifestyle, beauty, and wellness sectors to drive sales through her aspirational image. This portfolio has cemented her as one of India's highest-paid female endorsers in 2025, per industry rankings.

Criticisms of persona and work ethic

Deepika Padukone has faced accusations of unprofessionalism and poor work ethic, particularly following her exits from high-profile projects such as Spirit directed by Sandeep Reddy Vanga and the sequel to Kalki 2898 AD in 2025. Reports indicated that she requested an 8-hour workday limit alongside a fee of approximately ₹20 crore, which producers deemed disruptive to production schedules in an industry accustomed to extended shoots often exceeding 12-16 hours daily. Industry insiders cited these conditions as contributing to her replacement, with sources describing the demands as "unreasonable" and emblematic of a lack of commitment post-motherhood, arguing they prioritized personal comfort over collaborative efficiency. Critics have portrayed Padukone's as arrogant and diva-like, with allegations of on-set that alienates collaborators, including arriving late or imposing rigid personal protocols. discussions and media reports highlighted instances where her was framed not as boundary-setting but as entitlement, contrasting her with peers who endure grueling schedules without similar stipulations. Such perceptions were amplified by her public defense, where she accused the industry of disorganization and gender double standards—claiming male actors routinely secure 8-hour shifts—yet detractors viewed this as deflection rather than , further fueling narratives of self-importance. These criticisms underscore broader tensions in Bollywood's unstructured work culture, where Padukone's advocacy for regulated hours clashed with expectations of unwavering availability from top talent, leading some to question her suitability for ensemble-driven franchises requiring flexibility. While her team maintained she voluntarily withdrew due to scheduling conflicts rather than being ousted, the incidents have prompted debates on whether her stance reflects principled reform or a hindrance to project momentum.

Controversies

Professional disputes and film exits

In 2012, Deepika Padukone exited the film shortly after signing on, leading to a public dispute with producer Ramesh Taurani of . Taurani accused her of unprofessional behavior, stating that she demanded an increased fee and backed out abruptly, causing annoyance among the director and co-actors; he filed a formal complaint with the Cine and TV Artistes' Association (CINTAA). Padukone's team countered that the exit stemmed from contractual disagreements over payment terms, though no legal resolution details were publicly confirmed. In May 2025, Padukone parted ways with Spirit, directed by and starring , amid reports of creative differences and contractual clashes. Sources indicated her requests included a strict 8-hour workday, elevated remuneration, and accommodations for her entourage, which clashed with the production's expectations; Vanga later accused her of leaking script elements. Padukone's exit from the sequel to Kalki 2898 AD, directed by , was officially announced by on September 18, 2025, citing the project's need for "extensive commitment" that she could not fulfill, despite her having filmed portions as Sumathi in the 2024 original. Conflicting reports attributed the departure to demands for fixed 7-8 hour shifts, a 25% fee increase post her and postpartum recovery, and logistical support for her team, including five-star stays; some insiders claimed monetary renegotiations or scheduling conflicts with co-star as factors. These incidents fueled industry debate on actor work conditions, with Padukone stating in September 2025 that she prioritizes "people over success" and is unafraid to "ruffle feathers" by walking away from misaligned projects. Director defended her, arguing for reasonable crew downtime, while critics like questioned rigid shift demands in filmmaking. No lawsuits arose from the 2025 exits, but they highlighted tensions between South Indian productions' rigorous schedules and Bollywood actors' evolving professional boundaries.

Public statements and cultural backlash

In April 2015, Deepika Padukone featured in the video "My ," directed by , which advocated for women's in decisions such as attire, , and sexual freedom, framing them as personal rights. The video, intended to empower women against patriarchal constraints, faced significant backlash for its perceived promotion of and superficial treatment of , with critics arguing it catered to urban elites while ignoring structural barriers faced by most Indian women, such as economic dependence and dynamics. Men's rights activists labeled it as exposing 's "anarchic" elements, while some feminists contended it distorted empowerment by equating with liberation without addressing or relational equity. The cultural friction intensified as the video's bold assertions clashed with conservative Indian values emphasizing marital and familial honor, leading to trolling and debates over whether Padukone's status invalidated her as a feminist voice. defended the initiative by emphasizing individual agency over collective judgment, stating in subsequent interviews that strong opinions invite scrutiny but do not diminish authenticity. This episode highlighted tensions between Western-influenced and indigenous cultural norms, with detractors from traditionalist circles accusing it of eroding social cohesion. In October 2025, appeared in an tourism campaign advertisement, donning an and to align with local customs, which provoked accusations of hypocrisy from users, particularly right-wing commentators who contrasted it with her "My Choice" for unrestricted personal expression. Critics, including those alleging selective , claimed the act symbolized submission to Islamic dress codes abroad while resisting similar expectations in , with some labeling her stance as "anti-Hindu" for perceived cultural double standards. Supporters countered that adapting to host customs reflects professionalism and respect, not inconsistency, and accused detractors of projecting insecurities onto a promotional . has not publicly responded to this specific outcry as of , 2025, though prior statements on facing gendered scrutiny for suggest an awareness of such polarized reactions. Padukone's comments on boundaries, such as demanding fixed eight-hour shifts during negotiations for the film sequel in September 2025, drew further cultural critique for challenging Bollywood's grueling, male-normed schedules, with some portraying her as "pushy" in a industry where similar demands from men are normalized. This backlash underscored broader debates on equity in Indian cinema, where women's advocacy for structured hours is often framed as behavior rather than pragmatic self-preservation, especially amid her at the time. Such incidents reveal how Padukone's public assertions on invite scrutiny from both progressive and conservative factions, reflecting deeper cultural rifts over evolving roles in a tradition-bound society.

Accolades and industry impact

Padukone has garnered several major industry awards, including three : Best Female Debut for (2008), Best Actress for (2016), and Best Actress for (2019). She has also received seven International Indian Film Academy (IIFA) Awards, five , and multiple across her career. In 2025, she was named one of the inductees for the by the Hollywood , marking a significant international recognition. Additionally, she served as the first Indian jury member for the Louis Vuitton Prize ( Prize) in 2025, highlighting her growing influence in global fashion and creative industries. Her films have collectively grossed over ₹10,000 globally as of March 2025, positioning her as one of India's most commercially successful actresses, with standout contributions from blockbusters like Pathaan (2023) and Jawan (2023), each surpassing ₹1,000 in worldwide earnings. Padukone ranks among Bollywood's highest-paid actresses, commanding fees between ₹15 and ₹30 per film, a status affirmed in multiple industry reports for 2025. She established Ka Productions in 2018 as an integrated media production house, which co-produced the sports drama '83 (2021) and is set to produce the remake of The Intern, where she shifted focus from acting to production oversight in August 2025. These ventures underscore her expansion into content creation and distribution, influencing Bollywood's shift toward actress-led production models.

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  164. https://www.bollywoodhungama.com/celebrity/deepika-padukone/awards/
  165. https://www.facebook.com/brutindia/posts/deepika-padukone-has-officially-been-named-one-of-the-2025-inductees-to-the-holl/1046765217635621/
  166. https://www.instagram.com/p/DOLexQSkZKq/
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  168. https://businessviewpointmagazine.com/highest-paid-bollywood-actresses/
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