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Disney Experiences

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Disney Experiences

Disney Experiences, commonly known as Disney Parks, is one of the three major divisions of the Walt Disney Company. It was founded on April 1, 1971, exactly six months before the opening of the Walt Disney World Resort.

Led by Josh D'Amaro, the company's theme parks hosted over 157.3 million guests, making Disney Parks the world's most visited theme park company worldwide, with United Kingdom-based Merlin Entertainments coming in second at 67 million guests. It is Disney's largest business segment by employee headcount, with approximately 130,000 of the company's 180,000 employees as of 2015.[needs update] In March of 2018, Disney Consumer Products and Interactive Media was merged into Parks and Resorts and renamed Disney Parks, Experiences and Products. In September 2020, Disney Parks, Experiences and Products laid off 28,000 employees in wake of the COVID-19 pandemic.

Originally, entry into the theme park and travel business was a side project of Walt Disney himself. As the Disneylandia project started to become a reality, Walt Disney Productions at Walt's request set up Disneyland, Inc. (DLI) in 1951 and agreed to a design deal in March 1953 with WED Enterprises (WED), Walt's personal corporation, which then included what would now be called Walt Disney Imagineering. With the WED concept designs and prospectus for Disneylandia, Roy Disney in September 1953 met with TV networks in a deal for Disney-produced TV show and Disneyland investment. American Broadcasting-Paramount Theatres (AB-PT) agreed to the Disneyland, Inc. investment. Joining AB-PT as Disneyland investors were Walt Disney Productions (WDP), Western Publishing and Walt Disney. Walt Disney Productions had the option to repurchase the Walt Disney, WED and Western Publishing shares (31%) by May 1, 1959, for $562,500.

With a need for the Disneyland Hotel nearby and no funding available for Disney to build it, Walt Disney approached Jack Wrather to build the hotel who agreed.

Disneyland, changed from Disneylandia, was announced in April 1954 by Walt to be opened in July 1955. On July 17, 1955, the Disneyland park opened with five themed "lands" containing eighteen attractions with double the expected guests. WED owned Santa Fe & Disneyland Railroad opened, too.

On June 29, 1957, Disney Production exercised its options to purchase all but AB-PT's common stock outstanding. This allowed WDP to consolidate DLI into its 1957 annual accounting statements adding four months' worth of net profits, $511K. In June 1960, Walt Disney Productions completed the purchase of AB-PT's share of the company for nearly $7.5 million and its TV contract, and the theme park became a fully owned subsidiary of Walt Disney Productions.

Beginning in 1958 with the contracting of Economics Research Associates (ERA) to find a location for another Disney resort, Disney Productions moved beyond a single park. ERA recommended Florida; another study in 1961 named Ocala or Orlando in Florida as possible locations. In November 1963, Walt Disney made a trip to Florida for final site selection.:333, 334 In 1962, Disney Productions purchased Celebrity Sports Center (opened on September 17, 1960, in Denver, Colorado) from its owners, including Walt Disney, Art Linkletter, and John Payne, to use as a staff training center for its second resort. In 1963, Roy made plans to buy from 5,000 to 10,000 acres (2,000 to 4,000 ha), which was carried out in 1964, amassing 27,443 acres (11,106 ha) by October 1965. Plans for the Florida project that would eventually become Walt Disney World were announced to the public in November 1965. Legislation forming the Reedy Creek Improvement District, the Reedy Creek Improvement Act, was signed into law by Florida Governor Claude R. Kirk, Jr. on May 12, 1967, allowing Disney to build the infrastructure for the second park. Ground breaking followed for the future Reedy Creek park on May 30. In Roy O. Disney's last act as CEO in 1968, he officially named the second park Walt Disney World.:357

Disneyland International was incorporated on November 20, 1961. The next year, The Oriental Land Company contacted Disney about building a theme park.

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