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Dongfeng Motor Corporation
Dongfeng Motor Corporation Ltd. is a Chinese central state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the smallest of the "Big Four" state-owned car manufacturers of China with 671,000 sales in 2023, below SAIC Motor, Changan Automobile and FAW Group.
The company develops and markets vehicles under its own branding, such as M-Hero, Voyah, Aeolus, Nammi, Forthing, as well as under foreign-branded joint ventures such as Dongfeng Honda, Dongfeng Nissan and Dongfeng Peugeot-Citroën (all via subsidiary Dongfeng Motor Group). In 2021, foreign-branded cars took 79% of sales. In addition to commercial and consumer vehicles, it also manufactures parts and cooperates with foreign companies.[citation needed]
As a state-owned enterprise of China, Dongfeng is controlled and managed by SASAC, which under Chinese law performs the functions of an investor.
During the Korean war, there was a need for trucks to be used on the battlefield. The Ministry of Machinery planned a factory to build an imitation of the GAZ-51 truck. This was originally planned to be at Qingshan District, Wuhan, and later revised to Wuchang District, also in Wuhan. In 1955, these sites were disregarded as being too vulnerable to air raids, and Chengdu was chosen as the proposed site. The reasoning is also mentioned in a dictate of Chairman Mao Zedong; as part of his "Third Front" strategy However, due to the poor state of the economy, the plans were shelved.
In 1957, Hunan was picked as the site for the proposed truck factory, as the Yangtze basin area of the province didn't have any heavy industry yet. In 1960 preparations started at the site in Shiyan, but were abruptly halted. As the Chinese economy improved, and as a result of the Sino-Soviet split, production of military trucks came into the spotlight again, and construction of the Second Automobile Works (第二汽车制造厂) was included in the third five-year plan in 1965.
The company was officially founded in 1969 at a village of 100 residents, that would later grow to become Shiyan city. This remote location was chosen as its topography consisted of over 40 shallow valleys, allowing factories to be concealed, while also being on the route of the Xiangyang–Chongqing railway. Due to its remote countryside location with limited equipment, the company only managed to produce 200 automobiles by 1972.
In 1975, the first EQ240 2.5-ton Dongfeng truck was produced, followed by the EQ140 5-ton model in 1978, which was also the first civilian truck by the company. At its peak the EQ140 held a domestic market share of 66%. In 1986, Dongfeng surpassed 100,000 vehicles produced annually. In 1987, a new 3-ton model was launched.
Traditionally manufacturing commercial vehicles, by 2001 these made up about 73% of Dongfeng's production. By 2012, that figure had reversed, and 73% of manufactures were passenger cars. However, the percentage of consumer offerings was likely lower as passenger car counts may include microvans, tiny commercial vehicles that are popular in China.
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Dongfeng Motor Corporation
Dongfeng Motor Corporation Ltd. is a Chinese central state-owned automobile manufacturer headquartered in Wuhan, Hubei. Founded in 1969, it is currently the smallest of the "Big Four" state-owned car manufacturers of China with 671,000 sales in 2023, below SAIC Motor, Changan Automobile and FAW Group.
The company develops and markets vehicles under its own branding, such as M-Hero, Voyah, Aeolus, Nammi, Forthing, as well as under foreign-branded joint ventures such as Dongfeng Honda, Dongfeng Nissan and Dongfeng Peugeot-Citroën (all via subsidiary Dongfeng Motor Group). In 2021, foreign-branded cars took 79% of sales. In addition to commercial and consumer vehicles, it also manufactures parts and cooperates with foreign companies.[citation needed]
As a state-owned enterprise of China, Dongfeng is controlled and managed by SASAC, which under Chinese law performs the functions of an investor.
During the Korean war, there was a need for trucks to be used on the battlefield. The Ministry of Machinery planned a factory to build an imitation of the GAZ-51 truck. This was originally planned to be at Qingshan District, Wuhan, and later revised to Wuchang District, also in Wuhan. In 1955, these sites were disregarded as being too vulnerable to air raids, and Chengdu was chosen as the proposed site. The reasoning is also mentioned in a dictate of Chairman Mao Zedong; as part of his "Third Front" strategy However, due to the poor state of the economy, the plans were shelved.
In 1957, Hunan was picked as the site for the proposed truck factory, as the Yangtze basin area of the province didn't have any heavy industry yet. In 1960 preparations started at the site in Shiyan, but were abruptly halted. As the Chinese economy improved, and as a result of the Sino-Soviet split, production of military trucks came into the spotlight again, and construction of the Second Automobile Works (第二汽车制造厂) was included in the third five-year plan in 1965.
The company was officially founded in 1969 at a village of 100 residents, that would later grow to become Shiyan city. This remote location was chosen as its topography consisted of over 40 shallow valleys, allowing factories to be concealed, while also being on the route of the Xiangyang–Chongqing railway. Due to its remote countryside location with limited equipment, the company only managed to produce 200 automobiles by 1972.
In 1975, the first EQ240 2.5-ton Dongfeng truck was produced, followed by the EQ140 5-ton model in 1978, which was also the first civilian truck by the company. At its peak the EQ140 held a domestic market share of 66%. In 1986, Dongfeng surpassed 100,000 vehicles produced annually. In 1987, a new 3-ton model was launched.
Traditionally manufacturing commercial vehicles, by 2001 these made up about 73% of Dongfeng's production. By 2012, that figure had reversed, and 73% of manufactures were passenger cars. However, the percentage of consumer offerings was likely lower as passenger car counts may include microvans, tiny commercial vehicles that are popular in China.