3 (company)
3 (company)
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3 (company)

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3 (company)

Hutchison 3G Enterprises S.A.R.L., commonly known as Hutchison 3G (acronym H3G) and trading as 3 (Three), is the owner of a brand name that operates several mobile phone networks and broadband Internet providers in Hong Kong, Macau, Austria, Denmark, Indonesia, Ireland, Italy, Sweden, and the United Kingdom.

The brand was officially founded on 3 March 2003 in Hong Kong. As of 2022, registered Three customers worldwide numbered over 110 million.

All 3-branded network companies are wholly-owned subsidiaries of CK Hutchison Holdings (formerly Hutchison Whampoa) but the ownership structure varies. CK Hutchison Holdings owns direct majority interests of six networks through 3 Group Europe, including Austria, Denmark, Italy, Ireland, Sweden and the United Kingdom. Hutchison Telecommunications Hong Kong Holdings operates the networks in Hong Kong and Macau, while Hutchison Telecommunications International operates the network in Indonesia. All 3-branded networks provide 4G and 3G services; some also run 2G networks and 5G services.

CK Hutchison Holdings no longer holds a 3G licence in Israel, which was formerly operated under the brand Orange, or in Norway, where an unused licence was previously held by 3 Scandinavia.

During the launch of the brand in 2002, when Hutchison Whampoa sold its 2G business to Orange, the brand name 3 (Three) represented their new 3G services. In 2003, CK Hutchison Holdings stated that the name refers to their three global telecommunication services: 3G, GSM Dualband and CDMA.

The logo, which is a visual representation of the number "3", was originally three-dimensional and orange in colour. Throughout the years of operation, it has had different versions. In 2009, it was unified into a flat black and white logo. The company describes the logo's design philosophy as "cool outside and hot inside".

3 Hong Kong is operated by Hutchison Telecommunications Hong Kong Holdings, a subsidiary of CK Hutchison Holdings.

In May 2004, its affiliated 2G operator, Orange, re-branded its services and changed its name to 3 Dualband, referring to the GSM product, and 3 CDMA, referring to the CDMA product.

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