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East Yorkshire (bus company)
East Yorkshire operates both local and regional bus services in the East Riding of Yorkshire and North Yorkshire, England. In North Yorkshire the company's buses are branded North Riding. The company was acquired by the Go-Ahead Group in June 2018.
East Yorkshire originated in two companies, Lee & Beaulah (set up by Ernest John Lee) and Hull & District Motor Services (set up by H. A. Harvey). In October 1926, British Electric Traction purchased the two companies and incorporated a new company, East Yorkshire Motor Services Ltd, which remains the legal name of the company.
In 1968, the British Electric Traction group was sold to the Transport Holding Company, which in turn became the National Bus Company in the following year.
Until 1972, the company's livery was dark blue with a primrose band, with a white relief band also applied to the roofline of buses. Shortly after East Yorkshire was brought under National Bus Company ownership, the primrose band was changed to white and buses were given NBC corporate fleet names. This proved to be short-lived, with the adapted livery being replaced by the standard "poppy" red in October 1973.
In 1987, following the deregulation of bus services, East Yorkshire's fleet, which had since dropped to 200 vehicles and shared management with Lincolnshire Road Car, started to grow again. The company was sold in a management buyout, which was led by seven managers. In the same year, the company acquired former United Automobile Services depots in Pickering and Scarborough, with operations rebranded Scarborough & District.
Following the management buyout, East Yorkshire began to expand, acquiring many independent operators in the local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches. The Hardwick's of Scarborough fleet was purchased from Wallace Arnold – this being Wallace Arnold's last bus company.
At the time of privatisation, the livery was silver and blue, with some vehicles branded in the National Bus Company's "poppy" red livery or silver, blue and red minibus livery. The "poppy" red buses were subsequently rebranded into a red and grey livery. In Kingston upon Hull, a number of AEC Routemaster double-deck vehicles entered service in traditional East Yorkshire livery to compete with Kingston upon Hull City Transport. The company also suffered competition from Appleby's of Conisholme in Bridlington, Hull and Scarborough, prior to the competitor's sale to the Bowen Transport Group in December 2000.
In 1992, the company completed their first out-of-area acquisition with Finglands Coachways, with further purchases that year including Hull-based Metro Citybus, as well as Rhodes Coaches and Thornton Dale Coaches.
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East Yorkshire (bus company)
East Yorkshire operates both local and regional bus services in the East Riding of Yorkshire and North Yorkshire, England. In North Yorkshire the company's buses are branded North Riding. The company was acquired by the Go-Ahead Group in June 2018.
East Yorkshire originated in two companies, Lee & Beaulah (set up by Ernest John Lee) and Hull & District Motor Services (set up by H. A. Harvey). In October 1926, British Electric Traction purchased the two companies and incorporated a new company, East Yorkshire Motor Services Ltd, which remains the legal name of the company.
In 1968, the British Electric Traction group was sold to the Transport Holding Company, which in turn became the National Bus Company in the following year.
Until 1972, the company's livery was dark blue with a primrose band, with a white relief band also applied to the roofline of buses. Shortly after East Yorkshire was brought under National Bus Company ownership, the primrose band was changed to white and buses were given NBC corporate fleet names. This proved to be short-lived, with the adapted livery being replaced by the standard "poppy" red in October 1973.
In 1987, following the deregulation of bus services, East Yorkshire's fleet, which had since dropped to 200 vehicles and shared management with Lincolnshire Road Car, started to grow again. The company was sold in a management buyout, which was led by seven managers. In the same year, the company acquired former United Automobile Services depots in Pickering and Scarborough, with operations rebranded Scarborough & District.
Following the management buyout, East Yorkshire began to expand, acquiring many independent operators in the local area, including Connor & Graham, Cottingham Mini Coaches and Primrose Valley Coaches. The Hardwick's of Scarborough fleet was purchased from Wallace Arnold – this being Wallace Arnold's last bus company.
At the time of privatisation, the livery was silver and blue, with some vehicles branded in the National Bus Company's "poppy" red livery or silver, blue and red minibus livery. The "poppy" red buses were subsequently rebranded into a red and grey livery. In Kingston upon Hull, a number of AEC Routemaster double-deck vehicles entered service in traditional East Yorkshire livery to compete with Kingston upon Hull City Transport. The company also suffered competition from Appleby's of Conisholme in Bridlington, Hull and Scarborough, prior to the competitor's sale to the Bowen Transport Group in December 2000.
In 1992, the company completed their first out-of-area acquisition with Finglands Coachways, with further purchases that year including Hull-based Metro Citybus, as well as Rhodes Coaches and Thornton Dale Coaches.