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Eisner & Iger
Eisner & Iger was a comic book packager that produced comics on demand for publishers entering the new medium during the late-1930s and 1940s, a period fans and historians call the Golden Age of Comic Books. Founded by Will Eisner and Jerry Iger, many of comic books' most significant creators, including Jack Kirby, entered the field through its doors. Eisner & Iger existed from 1936 to 1939.
The company, formally titled the Eisner and Iger Studio, was also known as Syndicated Features Corporation. Eisner, in a 1997 interview, referred to the company as both "Eisner & Iger" and the "Art Syndication Company". In addition to comic books, the company also sold color comic strips, such as Adventures of the Red Mask and Pop's Night Out, to newspapers.[citation needed]
After Eisner left in late 1939/early 1940, Iger would continue to package comics as the S. M. Iger Studio, eventually bringing on a new partner, Ruth Roche. The S. M. Iger Studio operated through 1961.
Eisner & Iger was formed to service the emerging market for American comic books, which had originated in the early 1930s as tabloid-sized magazines that reprinted newspaper comic strips, adding color to black-and-white daily comics. By 1935, sporadic new material was beginning to be created for them. One such seminal comic book, Henle Publications' Wow, What a Magazine! was published by John Henle and edited by Samuel Maxwell "Jerry" Iger, a former cartoonist. Wow, which folded after issue No. 4 (Nov. 1936), brought Iger together with a 19-year-old Will Eisner – the future creator of The Spirit and some of the earliest and most influential graphic novels – who wrote and drew the adventure feature "Scott Dalton", the pirate feature "The Flame", and the secret agent feature "Harry Karry" for Wow.
The origin of the Eisner and Iger Studio has been recounted by its in highly different ways, each given below, in alphabetical order.
According to Eisner, the demise of Wow prompted him to suggest that he and the out-of-work Iger form a partnership to produce new comics, anticipating that the well of available reprints would soon run dry. He said that in late 1936, the two formed Eisner & Iger, one of the first comics packagers. Iger was 32; Eisner claimed to be 25 so as not to scare Iger off.
As Eisner recounted,
We met on 43rd Street opposite the printing plant of the New York Daily News, just off Third Avenue.... [T]he only comic books being started were all reprinting daily newspaper comic strips, adventure strips, and it suddenly hit me, out of the blue, that they would run out of a supply of these strips very soon, and then there'll be an opportunity to sell original material, drawn especially for these comic books. So we had lunch at this little beanery, and I told Jerry Iger about this idea and said I'd like to form a company with him and we'd produce the original art for these comic books. He was 13 years older than me, and I figured he was mature, and so he could handle the sales.... Iger said, 'Frankly, it's going to take money, and I don't have any money.... I had $15 that I'd just gotten for a commercial job. And I knew about a little building on 41st Street just off Madison Avenue ... that rented rooms, offices, for something like $5 or $10 a month. No lease. They usually rented them to bookies, little one-room things. So I told Jerry, 'I'll put up the dough. And I'll do all the art, and all you have to do is go out and sell it.' We made a deal, shook hands. We agreed to form a corporation – Eisner and Iger, my name first because I was the big money man. (laughs)
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Eisner & Iger
Eisner & Iger was a comic book packager that produced comics on demand for publishers entering the new medium during the late-1930s and 1940s, a period fans and historians call the Golden Age of Comic Books. Founded by Will Eisner and Jerry Iger, many of comic books' most significant creators, including Jack Kirby, entered the field through its doors. Eisner & Iger existed from 1936 to 1939.
The company, formally titled the Eisner and Iger Studio, was also known as Syndicated Features Corporation. Eisner, in a 1997 interview, referred to the company as both "Eisner & Iger" and the "Art Syndication Company". In addition to comic books, the company also sold color comic strips, such as Adventures of the Red Mask and Pop's Night Out, to newspapers.[citation needed]
After Eisner left in late 1939/early 1940, Iger would continue to package comics as the S. M. Iger Studio, eventually bringing on a new partner, Ruth Roche. The S. M. Iger Studio operated through 1961.
Eisner & Iger was formed to service the emerging market for American comic books, which had originated in the early 1930s as tabloid-sized magazines that reprinted newspaper comic strips, adding color to black-and-white daily comics. By 1935, sporadic new material was beginning to be created for them. One such seminal comic book, Henle Publications' Wow, What a Magazine! was published by John Henle and edited by Samuel Maxwell "Jerry" Iger, a former cartoonist. Wow, which folded after issue No. 4 (Nov. 1936), brought Iger together with a 19-year-old Will Eisner – the future creator of The Spirit and some of the earliest and most influential graphic novels – who wrote and drew the adventure feature "Scott Dalton", the pirate feature "The Flame", and the secret agent feature "Harry Karry" for Wow.
The origin of the Eisner and Iger Studio has been recounted by its in highly different ways, each given below, in alphabetical order.
According to Eisner, the demise of Wow prompted him to suggest that he and the out-of-work Iger form a partnership to produce new comics, anticipating that the well of available reprints would soon run dry. He said that in late 1936, the two formed Eisner & Iger, one of the first comics packagers. Iger was 32; Eisner claimed to be 25 so as not to scare Iger off.
As Eisner recounted,
We met on 43rd Street opposite the printing plant of the New York Daily News, just off Third Avenue.... [T]he only comic books being started were all reprinting daily newspaper comic strips, adventure strips, and it suddenly hit me, out of the blue, that they would run out of a supply of these strips very soon, and then there'll be an opportunity to sell original material, drawn especially for these comic books. So we had lunch at this little beanery, and I told Jerry Iger about this idea and said I'd like to form a company with him and we'd produce the original art for these comic books. He was 13 years older than me, and I figured he was mature, and so he could handle the sales.... Iger said, 'Frankly, it's going to take money, and I don't have any money.... I had $15 that I'd just gotten for a commercial job. And I knew about a little building on 41st Street just off Madison Avenue ... that rented rooms, offices, for something like $5 or $10 a month. No lease. They usually rented them to bookies, little one-room things. So I told Jerry, 'I'll put up the dough. And I'll do all the art, and all you have to do is go out and sell it.' We made a deal, shook hands. We agreed to form a corporation – Eisner and Iger, my name first because I was the big money man. (laughs)