Lead Game Designer on 'The Beast'
2001
Elonka Dunin served as the Lead Game Designer for 'The Beast,' an Alternate Reality Game (ARG) created to promote the movie 'A.I.: Artificial Intelligence'. This role propelled her into the spotlight within the nascent ARG community. 'The Beast' was incredibly ambitious, involving thousands of players in a complex web of puzzles, clues hidden in websites, phone calls, and even real-world locations. The game was widely praised for its innovation and immersive narrative, and is considered a watershed moment in the history of ARGs.