As the Senior Campaign Lead, Emma Kinema is responsible for spearheading CODE-CWA's efforts to organize digital employees across various tech and gaming companies. This involves developing campaign strategies, coordinating organizing activities, building worker power, and negotiating with employers to achieve collective bargaining agreements.

Kinema likely employs a variety of organizing tactics, including one-on-one conversations, group meetings, public rallies, social media campaigns, and leveraging media attention to build support for unionization efforts among digital workers. Understanding the specific strategies she employs in different contexts is crucial to evaluating her work.

Kinema's role necessitates extensive engagement with workers, union members, community allies, and other stakeholders. Her ability to effectively communicate, build relationships, and inspire collective action is essential to the success of CODE-CWA's campaigns.

A significant aspect of Kinema's work involves negotiating with employers to achieve collective bargaining agreements that improve wages, benefits, working conditions, and job security for digital workers. This requires strong negotiation skills, a deep understanding of labor law, and a commitment to advocating for the interests of workers.