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Shell Energy
Shell Energy Retail Limited was a British consumer gas, electricity and broadband provider. Formerly a subsidiary of Shell, the business was acquired by Octopus Energy in December 2023.
The company purchased gas and electricity from international markets for resale to consumers. Originally known as First Utility, the company had a relationship with Shell, where it acted as an intermediary to purchase wholesale energy on the global market. Shell completed the purchase of the company in February 2018, and rebranding to Shell Energy in the UK took place in March 2019. The business formed part of Shell's New Energies division until the 2023 sale to Octopus Energy.
First Utility was launched in 2008 by co-founders Mark Daeche, Darren Braham and Marcus Citron as a spin-out from First Telecom. In January 2012, the company appointed the former lastminute.com CEO Ian McCaig as its new CEO.
As a small new entrant to the market, the company experimented with new technology.[citation needed] The company was the first in the UK to offer smart meters to its residential customers. This also gave the company experience of a large smart meter roll-out programme.[citation needed] The company partnered with various other providers including oPower and Google PowerMeter to provide customers with access to usage data.
Ofgem issued a disciplinary order against the company in December 2010 for failing to protect vulnerable customers.
In 2014, the company received criticism for the tone of its energy saving advice. When it was reported that shadow Energy Minister Tom Greatrex had said the advice was an "insult" to millions of people, the company's reported response was that "These tips are meant to provide some advice on how we might reduce our energy usage and absolutely not intended to trivialise the issue of fuel poverty, something we take very seriously."
In January 2014, the company signed a three-year deal to become title sponsors of the Super League.
In September 2014, the firm announced it was considering an initial public offering or outside investment to fund foreign expansion.
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Shell Energy
Shell Energy Retail Limited was a British consumer gas, electricity and broadband provider. Formerly a subsidiary of Shell, the business was acquired by Octopus Energy in December 2023.
The company purchased gas and electricity from international markets for resale to consumers. Originally known as First Utility, the company had a relationship with Shell, where it acted as an intermediary to purchase wholesale energy on the global market. Shell completed the purchase of the company in February 2018, and rebranding to Shell Energy in the UK took place in March 2019. The business formed part of Shell's New Energies division until the 2023 sale to Octopus Energy.
First Utility was launched in 2008 by co-founders Mark Daeche, Darren Braham and Marcus Citron as a spin-out from First Telecom. In January 2012, the company appointed the former lastminute.com CEO Ian McCaig as its new CEO.
As a small new entrant to the market, the company experimented with new technology.[citation needed] The company was the first in the UK to offer smart meters to its residential customers. This also gave the company experience of a large smart meter roll-out programme.[citation needed] The company partnered with various other providers including oPower and Google PowerMeter to provide customers with access to usage data.
Ofgem issued a disciplinary order against the company in December 2010 for failing to protect vulnerable customers.
In 2014, the company received criticism for the tone of its energy saving advice. When it was reported that shadow Energy Minister Tom Greatrex had said the advice was an "insult" to millions of people, the company's reported response was that "These tips are meant to provide some advice on how we might reduce our energy usage and absolutely not intended to trivialise the issue of fuel poverty, something we take very seriously."
In January 2014, the company signed a three-year deal to become title sponsors of the Super League.
In September 2014, the firm announced it was considering an initial public offering or outside investment to fund foreign expansion.