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Foster's Lager
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Foster's Lager
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
While Foster's is the largest-selling Australian beer brand in the world, it is not widely drunk in Australia and is relatively rare compared with other beers in Australia, particularly when compared to current Carlton & United Breweries beers such as Victoria Bitter and Carlton Draught.
Foster's was created by two American brothers, William M. and Ralph R. Foster, who arrived in Melbourne from New York in 1886. The brothers began brewing Foster's Lager in November 1888. It was made available to the public from February 1889. The product was first exported in 1901, when bottles were sent to Australian combatants in the Boer War.
In 1907, the company merged with five other brewing companies to form Carlton & United Breweries (CUB). Then only available in bottles, Foster's Lager was considered to be CUB's premium brand.
In 1958, steel cans were introduced. Foster's Lager was first imported into the UK in 1971, and was launched in the US in 1972.
Commencing 1981, the brand was brewed under licence in the UK by Watney Mann and Truman Brewers.[citation needed] In 1986, Courage Brewery obtained the rights to brew and distribute Foster's alongside Watney Mann and Truman Brewers, which Courage took over in 1990.[citation needed]
In 2011, CUB and its product lines, including Foster's, were bought by the South African and British conglomerate SABMiller, which in turn was incorporated into the multinational (Belgian, Brazilian, and American) Anheuser-Busch InBev in 2016. In 2019, Anheuser-Busch InBev agreed to sell CUB including Fosters to Asahi Breweries. The deal was completed in 2020.
Advertising from the early 20th century claimed Foster's Lager was adjuncted with cane sugar. A number of breweries advertised a sugar content, (e.g. Bulimba), as it implied a lighter less bitter brew than was commonly sold. (Rice malt and very light barley malts replaced sugar, which can be troublesome for brewers.)
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Foster's Lager
Foster's Lager is an internationally distributed brand of Australian lager. It is owned by the Japanese brewing group Asahi Group Holdings, and is brewed under licence in a number of countries, including its biggest market, the UK, where the European rights to the brand are owned by Heineken International.
While Foster's is the largest-selling Australian beer brand in the world, it is not widely drunk in Australia and is relatively rare compared with other beers in Australia, particularly when compared to current Carlton & United Breweries beers such as Victoria Bitter and Carlton Draught.
Foster's was created by two American brothers, William M. and Ralph R. Foster, who arrived in Melbourne from New York in 1886. The brothers began brewing Foster's Lager in November 1888. It was made available to the public from February 1889. The product was first exported in 1901, when bottles were sent to Australian combatants in the Boer War.
In 1907, the company merged with five other brewing companies to form Carlton & United Breweries (CUB). Then only available in bottles, Foster's Lager was considered to be CUB's premium brand.
In 1958, steel cans were introduced. Foster's Lager was first imported into the UK in 1971, and was launched in the US in 1972.
Commencing 1981, the brand was brewed under licence in the UK by Watney Mann and Truman Brewers.[citation needed] In 1986, Courage Brewery obtained the rights to brew and distribute Foster's alongside Watney Mann and Truman Brewers, which Courage took over in 1990.[citation needed]
In 2011, CUB and its product lines, including Foster's, were bought by the South African and British conglomerate SABMiller, which in turn was incorporated into the multinational (Belgian, Brazilian, and American) Anheuser-Busch InBev in 2016. In 2019, Anheuser-Busch InBev agreed to sell CUB including Fosters to Asahi Breweries. The deal was completed in 2020.
Advertising from the early 20th century claimed Foster's Lager was adjuncted with cane sugar. A number of breweries advertised a sugar content, (e.g. Bulimba), as it implied a lighter less bitter brew than was commonly sold. (Rice malt and very light barley malts replaced sugar, which can be troublesome for brewers.)
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