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Gaia, Inc.
Gaia, Inc. is a publicly traded (NASDAQ:GAIA) American media company founded in 1988 by Jirka Rysavy in Louisville, Colorado. It owns and operates Gaia TV, a subscription video on-demand service consisting of original and licensed alternative media documentaries, including those on wellness, spirituality and conspiracy theories. In 2026, Newsweek named Gaia one of the 15 best Mindfulness and Wellness Apps.
The service has been criticized for promoting false and misleading claims, including anti-vaccine misinformation.
As of September 13, 2018[update], Gaia TV had over 500,000 subscribers in 185 countries. As of 2024, they had 806,000 subscribers.
Gaia was founded in 1988 by Czechoslovak-born entrepreneur Jirka Ryšavý. Originally branding itself as a yoga equipment brand, Gaia sold mail-order exercise videos and alternative medicine products.
Gaia began several acquisition and merging endeavors in the early 2000s. In 2001, Gaia merged with the Californian company Real Goods Solar, a residential and commercial solar power integrator with a focus on off-the-grid living. Gaia continued expansion and in 2003 bought a 50.1% share in its UK distributor Leisure Systems International (LSI). In 2005, Gaia acquired the media assets of GoodTimes Entertainment and Jetlag Productions. The company additionally acquired both Lime TV and Zaadz.com in 2007 to start what was called the LOHAS network (LOHAS stands for Lifestyles of Health and Sustainability). In 2008, Rysavy stepped down as CEO.
In 2011, Gaia launched Gaia TV, a streaming service. The company acquired Vivendi Entertainment, a DVD distributor from Vivendi subsidiary Universal Music Group Distribution, merging it with its home entertainment division to form Gaiam Vivendi Entertainment.
In 2016, Sequential Brands Group purchased the Gaiam brand and yoga equipment unit for $167 million. Gaia subsequently rebranded itself, focusing solely on its alternative media streaming service. Over the next three years, the service would increase in popularity. In 2019, USA Today ranked Gaia, Inc as the world's fastest-growing retailer, spending up to 120% of its revenue on advertising. Gaia also sold its travel business for $12 million.
Gaia added live streaming events from a new event center at its Louisville, Colorado campus in 2019. Events are live-streamed in 185 countries with simultaneous translation.
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Gaia, Inc.
Gaia, Inc. is a publicly traded (NASDAQ:GAIA) American media company founded in 1988 by Jirka Rysavy in Louisville, Colorado. It owns and operates Gaia TV, a subscription video on-demand service consisting of original and licensed alternative media documentaries, including those on wellness, spirituality and conspiracy theories. In 2026, Newsweek named Gaia one of the 15 best Mindfulness and Wellness Apps.
The service has been criticized for promoting false and misleading claims, including anti-vaccine misinformation.
As of September 13, 2018[update], Gaia TV had over 500,000 subscribers in 185 countries. As of 2024, they had 806,000 subscribers.
Gaia was founded in 1988 by Czechoslovak-born entrepreneur Jirka Ryšavý. Originally branding itself as a yoga equipment brand, Gaia sold mail-order exercise videos and alternative medicine products.
Gaia began several acquisition and merging endeavors in the early 2000s. In 2001, Gaia merged with the Californian company Real Goods Solar, a residential and commercial solar power integrator with a focus on off-the-grid living. Gaia continued expansion and in 2003 bought a 50.1% share in its UK distributor Leisure Systems International (LSI). In 2005, Gaia acquired the media assets of GoodTimes Entertainment and Jetlag Productions. The company additionally acquired both Lime TV and Zaadz.com in 2007 to start what was called the LOHAS network (LOHAS stands for Lifestyles of Health and Sustainability). In 2008, Rysavy stepped down as CEO.
In 2011, Gaia launched Gaia TV, a streaming service. The company acquired Vivendi Entertainment, a DVD distributor from Vivendi subsidiary Universal Music Group Distribution, merging it with its home entertainment division to form Gaiam Vivendi Entertainment.
In 2016, Sequential Brands Group purchased the Gaiam brand and yoga equipment unit for $167 million. Gaia subsequently rebranded itself, focusing solely on its alternative media streaming service. Over the next three years, the service would increase in popularity. In 2019, USA Today ranked Gaia, Inc as the world's fastest-growing retailer, spending up to 120% of its revenue on advertising. Gaia also sold its travel business for $12 million.
Gaia added live streaming events from a new event center at its Louisville, Colorado campus in 2019. Events are live-streamed in 185 countries with simultaneous translation.