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Crown Jewel (NASCAR)

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Crown Jewel (NASCAR)

In American stock car racing, Crown Jewels refers to a handful of long-running and prestigious annual races. Most commonly these races are the Daytona 500, Coca-Cola 600, and Southern 500. NASCAR also recognizes the Brickyard 400 as a Crown Jewel. Some media members and drivers argue that the Bristol Night Race is also one.

From 1985 to 1997, the Winston 500 at Talladega was considered a Crown Jewel because NASCAR Cup Series sponsor Winston offered a $1-million bonus to any driver who won three out of the four races in a season. Most modern sources do not consider it a Crown Jewel race.

Winning all Crown Jewel races is sometimes referred to as a Grand Slam. three drivers have completed a Grand Slam; Jeff Gordon, Bobby Allison, and Jimmie Johnson have accomplished the feat three times apiece.

In 1984, R. J. Reynolds Tobacco Company announced at the Waldorf Astoria New York during the annual year end awards banquet two new events that would define NASCAR for years to come. The first was an invitation only, "all-star" exhibition race called The Winston (now known as the NASCAR All-Star Race). The other announcement was that they were formally elevating the sport's four majors (sometimes referred to as the "crown jewels") into a formal Grand Slam with a cash prize bonus, known as the Winston Million. The long established and recognized major events were as follows:

Prior to 1985, no driver had ever won all four races in the same season. Only once had a driver won three out of the four races: David Pearson in 1976. LeeRoy Yarbrough won Daytona, Charlotte, and Darlington in 1969, prior to the introduction of Talladega Superspeedway.

From 1985 to 1997, R. J. Reynolds and brand sponsor Winston offered a US$1 million bonus to any driver who won three out of the four races (a "Small Slam") in a single calendar year season. If there was no million-dollar winner, a $100,000 consolation bonus would be given to the first driver to win two of the four races.

If a driver went into the Coca-Cola 600 or the Southern 500 with a chance to win the million, the race was advertised as the "Winston Million Running of the Coca-Cola 600" or the "Winston Million Running of the Southern 500". From 1994 to 1996, the program was advertised as the "Winston Select Million", as R. J. Reynolds elected to promote Winston's "Select" brand of cigarettes.

In the Winston Million program's first year (1985), Bill Elliott captured the million-dollar bonus, and the victory thrust him into superstardom. He dominated the season-opening Daytona 500, then won the Winston 500 at an all-time NASCAR record speed. He remarkably came back from two laps down, having lost the laps due to having to pit due to a broken oil fitting, and he subsequently made the laps up under green. After suffering mechanical problems at Charlotte, Elliott captured the million dollar bonus at Darlington, taking command after Cale Yarborough lost power steering.

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